Middle East & Africa Event Logistics Market

The Middle East & Africa event logistics market was valued at US$ 2,996.65 million in 2023 and is expected to reach US$ 4,093.57 million by 2031; it is estimated to register a CAGR of 4.0% from 2023 to 2031.

Growth of Events Industry Bolsters Middle East & Africa Event Logistics Market

The events industry is one of the largest and most diverse sectors worldwide. Large events such as festivals, concerts and exhibitions to smaller events such as personal parties and seminars are categorized under the extremely broad spectrum of this industry. The events industry continues to thrive every year, growing successfully and impacting the lives and businesses of many people across the globe. The corporate events and trade fairs/show segment was the largest segment in the more than US$ 1 trillion events industry in 2022 which in turn is expected to drive the demand for event logistics services and thereby driving the market growth in the coming years. With the rising number of events such as corporate, cultural, sports, media & entertainment, among others, there is an increase in demand for the design and development of sufficient event logistics infrastructure across the region. Thus, the growth of the events industry drives the event logistics market.

Middle East & Africa Event Logistics Market Overview

The Middle East & Africa region has been witnessing a significant rise in the number of trade visitors since past few years along with an increase in its event portfolio for about 22% in 2023 compared to 2022. This shows a healthy increase in the demand for event logistics across the region. Further, some of the countries such as the UAE, Saudi Arabia, South Africa, Morocco, and Egypt are likely to host trade fairs in large numbers compared to other Middle East & African countries which is expected to drive the demand for event logistics in the region. Further, the rising number of sports events in the Middle East & Africa (Middle East & Africa) region is another major factor providing new opportunities for market vendors in the coming years.

However, the ongoing war between Israel-Palestine and Israel-Iran is likely to hamper the scheduled corporate events across the region due to the government issued security regulations for visiting specific countries in the Middle East & Africa region. This factor has been further impacting the demand for event logistics in the Middle East & Africa region and is likely to be uncertain in the year 2024 which is expected to grow at a sluggish growth rate of 1.6%.

Middle East & Africa Event Logistics Market Revenue and Forecast to 2031 (US$ Million)

Middle East & Africa Event Logistics Strategic Insights

Strategic insights for the Middle East & Africa Event Logistics provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Middle East & Africa Event Logistics Report Scope

Middle East & Africa Event Logistics Regional Insights

The geographic scope of the Middle East & Africa Event Logistics refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

Middle East & Africa Event Logistics Market Segmentation

The Middle East & Africa event logistics market is categorized into type, end user, and country.

Based on type, the Middle East & Africa event logistics market is segmented inventory management, delivery management, freight forwarding, pallets and packaging services, and others. The freight forwarding segment held a larger market share in 2023.

In terms of end user, the Middle East & Africa event logistics market is categorized into media and entertainment, sports events, corporate events and trade fairs, cultural events, and others. The corporate events and trade fairs segment held the largest market share in 2023.

By country, the Middle East & Africa event logistics market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Saudi Arabia dominated the Middle East & Africa event logistics market share in 2023.

C H Robinson Worldwide Inc, CEVA Logistics AG, DB Schenker, Deutsche Post AG, DSV AS, FedEx Corp, GEODIS SA, Kuehne + Nagel International AG, and United Parcel Service Inc are some of the leading companies operating in the Middle East & Africa event logistics market.