Middle East & Africa Electric Hair Brush Market

The Middle East & Africa electric hair brush market is expected to grow from US$ 53.07 million in 2022 to US$ 77.82 million by 2030. It is estimated to grow at a CAGR of 4.9% from 2022 to 2030.

Rising Adoption of Hair Care Appliances, Especially Among Women

In recent times, rising beauty awareness and increasing fashion trends among women are driving the demand for haircare appliances such as electric hair brushes, hair straighteners, and hair rollers. Owing to improving standard of living, and the positive effects of personal care on self-esteem and social interaction, consumers are gradually shifting toward premium self-grooming products. Hair styling and grooming have become a part of everyone's lifestyle for health and social reasons. The increasing influence of beauty industry trends on women to maintain their overall appearance is boosting the demand for electric hair care products. Furthermore, the growing awareness among women about the benefits of electric hair care appliances, such as enhanced efficiency, better convenience, and faster speed over conventional hair care appliances, is propelling the market growth. Moreover, the growing concern about physical appearance while going out socially for jobs and other places boosts the demand for electric hair styling appliances. Thus, the rising employment of women strongly influences the demand for electric hair brushes for styling hair. Thus, owing to the above-mentioned factors, the adoption of hair care appliances is increasing among the women population, which is further driving the market growth.

Middle East & Africa Electric Hair Brush Market Overview

The Middle East & Africa electric hair brush market is segmented into Saudi Arabia, South Africa, the UAE, and the Rest of Middle East & Africa. The Middle East & Africa is an emerging personal care market due to the changing lifestyle, rising disposable income, growing youth population, developing distribution networks, and establishing new manufacturing units. In the UAE, consumers prefer technologically advanced electric hair brushes with features such as heat settings and advanced ionic technology to obtain salon-styled hair.

In recent years, the growing social media penetration and advertisement have propelled the region's personal care and beauty products market, including electric hair brushes. Influencers and beauty bloggers have a significant impact on consumer choice. Their positive reviews and endorsement from trusted sources influenced the popularity of specific electric hair brushes. For instance, in October 2019, Philips Hare Care Saudi Arabia announced the campaign #PhilipsStraighteningBrush by collaborating with influencers to promote the launch of Heated Straightening Brush in Saudi Arabia. Further, rapidly changing lifestyle, owing to urbanization, has surged the demand for electric hair brushes that provide stylish looks like a salon. Further, the increasing penetration of modern retailing, coupled with modern retailers offering promotions and discounts on quality brands, has attracted young buyers, thereby contributing to the electric hair brush market growth in the region.

Middle East & Africa Electric Hair Brush Market Revenue and Forecast to 2030 (US$ Million)

Middle East & Africa Electric Hair Brush Market Segmentation

The Middle East & Africa electric hair brush market is segmented into product type, category, distribution channel, and country.

Based on product type, the Middle East & Africa electric hair brush market is bifurcated into round brush and flat brush. The flat brush segment held a larger share of the Middle East & Africa electric hair brush market in 2022.

Based on category, the Middle East & Africa electric hair brush market is segmented into men

women, and unisex. The women segment held the largest share of the Middle East & Africa electric hair brush market in 2022.

Based on distribution channel, the Middle East & Africa electric hair brush market is segmented into the supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the Middle East & Africa electric hair brush market in 2022.

Based on country, the Middle East & Africa electric hair brush market is segmented into South Africa, Saudi Arabia. the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa electric hair brush market in 2022

Koninklijke Philips NV, Revlon Inc, Vega Industries Pvt Ltd, Conair LLC, Dafni Hair Products Ltd, L'ange Hair Inc, and Apalus Inc are some of the leading companies operating in the Middle East & Africa electric hair brush market.

Middle East & Africa Electric Hair Brush Strategic Insights

Strategic insights for the Middle East & Africa Electric Hair Brush provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Middle East & Africa Electric Hair Brush Report Scope

Middle East & Africa Electric Hair Brush Regional Insights

The geographic scope of the Middle East & Africa Electric Hair Brush refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.