Middle East & Africa Digital English Language Learning Market

Historic Data: 2020-2021   |   Base Year: 2022   |    Forecast Period: 2023-2030

Analysis - by Product Type (Cloud and On-Premise), Business Type (B2B and B2C), and End User (Non-Academic Learners and Academic Learners)


No. of Pages: 111  |  Report Code: BMIRE00030446  |  Category: Technology, Media and Telecommunications

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Middle East & Africa Digital English Language Learning Market

The Middle East & Africa digital English language learning market was valued at US$ 269.04 million in 2022 and is expected to reach US$ 934.58 million by 2030; it is estimated to register a CAGR of 16.8% from 2022 to 2030.

Rising Digitalization in Educational Sector Bolsters Middle East & Africa Digital English Language Learning Market



In the 21st century, technology is taking over every industry. The educational sector in developing countries is one of the industries where digitalization is evolving rapidly. Developing countries are witnessing high demand for digitalized education. Digitalization in the educational sector is the key factor driving English language learning in non-English-speaking countries such as China, Japan, and the UAE. Digitalized learning involves several techniques that enhance students' ability to learn, speak, and write English and learn other subjects. A few techniques include online courses, digital textbooks, online examinations, and animation. Digitalized education has modernized the educational sector in various countries across the globe, and several other developing countries are increasingly adopting the same to prepare students to meet the standards of students in various Western countries. The digital English language learning market is gaining pace, attributed to the rising digitalization in the educational sector. Also, various companies are launching English learning platforms. Increased demand for online English grammar classes among students in countries such as China, India, Brazil, and the UAE and the modern techniques adopted by schools, universities, and educational institutes facilitate the growth of the digital English language learning market.

Middle East & Africa Digital English Language Learning Market Overview



The Middle East & Africa (MEA) includes countries such as South Africa, Saudi Arabia, and the UAE. Provinces in the MEA are working toward "Saudiization" programs to expand their economies and ensure that the future workforce requirement is met through human capital. This has led to the rising adoption of digital learning solutions in the MEA. Furthermore, the growing adoption of cloud technology is expected to streamline the learning processes in this region. It is also projected to drive the demand for cloud-based English language learning in the MEA. However, the region faces challenges regarding API integration support with third-party programs, including collaboration tools and content management.

According to a study by Talent LMS, gamified E-learning courses tend to have a greater completion rate. In fact, gamified E-learning courses have a completion rate of 90%, while non-gamified courses have a completion rate of only 35%. Also, soft skills, IT skills, and business skills are the most popular among learners in the region. ]. The same survey found that the most preferred learning is through mobile devices, with 74% of learners in the region preferring to access E-Learning content through their smartphones. Thus, the increasing number of E-learning platforms in the MEA is driving the digital English language learning market.

Currently, most economies in the Middle East are struggling to develop beyond oil. Owing to this, several formative projects have been represented by the legislature of Middle Eastern and African countries, resulting in compulsion for the organizations to facilitate learning and innovative projects for improvisation improving of the skillsetthe skills of the employees. Edraak is one of the major MOOC (massive open online course (MOOC) platforms, which is a resultant initiative of the ORF (Queen Rania Foundation (QRF). Egypt and Turkey are the key buyers of digital English language learning courses in the MEA.

Middle East & Africa Digital English Language Learning Market Revenue and Forecast to 2030 (US$ Million)



Middle East & Africa Digital English Language Learning Market Revenue and Forecast to 2030 (US$ Million)
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Middle East & Africa Digital English Language Learning Strategic Insights

Strategic insights for the Middle East & Africa Digital English Language Learning provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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Middle East & Africa Digital English Language Learning Report Scope

Report Attribute Details
Market size in 2022 US$ 269.04 Million
Market Size by 2030 US$ 934.58 Million
Global CAGR (2022 - 2030) 16.8%
Historical Data 2020-2021
Forecast period 2023-2030
Segments Covered By Product Type
  • Cloud and On-Premise
By Business Type
  • B2B and B2C
Regions and Countries Covered Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • Houghton Mifflin Harcourt Co
  • MACMILLAN
  • McGraw-Hill Education Inc
  • OXFORD UNIVERSITY PRESS
  • Pearson Plc
  • Sanako Corporation
  • CAMBRIDGE UNIVERSITY PRESS
  • Chegg Inc
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Middle East & Africa Digital English Language Learning Regional Insights

The geographic scope of the Middle East & Africa Digital English Language Learning refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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Middle East & Africa Digital English Language Learning Market Segmentation



The Middle East & Africa digital English language learning market is categorized into product type, business type, end user, and country.

Based on product type, the Middle East & Africa digital English language learning market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022.

By business type, the Middle East & Africa digital English language learning market is divided into B2B and B2C. The B2B segment held a larger share of Middle East & Africa digital English language learning market in 2022.

In terms of end user, the Middle East & Africa digital English language learning market is bifurcated into non-academic learners and academic learners. The academic learners segment held a larger share of Middle East & Africa digital English language learning market in 2022. Furthermore, the non-academic learners segment is subcategorized into corporate, private language schools, and direct to consumer. Additionally, the direct-to-consumer segment is subcategorized into TOEFL, TOEIC, Cambridge business English certificate, IELTS, and others. Furthermore, the academic learners segment is subcategorized into 0 - 5, 6 - 11, 12 - 16, 17 - 30, and 30 Above.

Based on country, the Middle East & Africa digital English language learning market is categorized into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. Saudi Arabia dominated the Middle East & Africa digital English language learning market share in 2022.

Houghton Mifflin Harcourt Co, MACMILLAN, McGraw-Hill Education Inc, OXFORD UNIVERSITY PRESS, Pearson Plc, Sanako Corporation, CAMBRIDGE UNIVERSITY PRESS, Chegg Inc Berlitz Corporation, and IXL Learning are some of the leading companies operating in the Middle East & Africa Digital English Language Learning market.

The List of Companies - Middle East & Africa Digital English Language Learning Market

1. Houghton Mifflin Harcourt Co 
2. MACMILLAN 
3. McGraw-Hill Education Inc 
4. OXFORD UNIVERSITY PRESS 
5. Pearson Plc 
6. Sanako Corporation 
7. CAMBRIDGE UNIVERSITY PRESS 
8. Chegg Inc 

Frequently Asked Questions
How big is the Middle East & Africa Digital English Language Learning Market?

The Middle East & Africa Digital English Language Learning Market is valued at US$ 269.04 Million in 2022, it is projected to reach US$ 934.58 Million by 2030.

What is the CAGR for Middle East & Africa Digital English Language Learning Market by (2022 - 2030)?

As per our report Middle East & Africa Digital English Language Learning Market, the market size is valued at US$ 269.04 Million in 2022, projecting it to reach US$ 934.58 Million by 2030. This translates to a CAGR of approximately 16.8% during the forecast period.

What segments are covered in this report?

The Middle East & Africa Digital English Language Learning Market report typically cover these key segments-

  • Product Type (Cloud and On-Premise)
  • Business Type (B2B and B2C)
  • What is the historic period, base year, and forecast period taken for Middle East & Africa Digital English Language Learning Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East & Africa Digital English Language Learning Market report:

  • Historic Period : 2020-2021
  • Base Year : 2022
  • Forecast Period : 2023-2030
  • Who are the major players in Middle East & Africa Digital English Language Learning Market?

    The Middle East & Africa Digital English Language Learning Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Houghton Mifflin Harcourt Co
  • MACMILLAN
  • McGraw-Hill Education Inc
  • OXFORD UNIVERSITY PRESS
  • Pearson Plc
  • Sanako Corporation
  • CAMBRIDGE UNIVERSITY PRESS
  • Chegg Inc
  • Who should buy this report?

    The Middle East & Africa Digital English Language Learning Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Middle East & Africa Digital English Language Learning Market value chain can benefit from the information contained in a comprehensive market report.