Middle East and Africa Dietary Supplements Market

Market Introduction

The Middle East & Africa (MEA) region includes countries such as South Africa, Saudi Arabia, the UAE, and the Rest of MEA. In the MEA region, the rising obesity rates have become a major public health concern, along with the subsequent increase in obesity-related co-morbidities. Malnutrition rates are particularly high in the region. The prevalence of overweight and obesity in the MEA ranges from 74% to 86% in women and 69% to 77% in men, according to the WHO Regional Office for the Eastern Mediterranean. The various types of dietary risks raise the chances of getting a disease. Hence, nowadays, many people from the region are focusing on following healthy eating patterns, thereby boosting the demand for dietary supplements. Further, for the past few years, the Middle East and Africa region has had a moderate increase in consumer healthcare product sales, which is likely to continue and develop. The rise in consumer health care products is a strong indicator that individuals are becoming more concerned about their well-being by supplying their bodies with proper nutrition. The majority of consumers in the region are looking for products that enhance immunity, such as those that reduce the risk of catching a cold or flu. Due to the high frequency of illness outbreaks in Africa, people are gradually adopting preventative healthcare methods such as dietary supplements.  Accentuating preference for plant-based dietary supplements and growing product innovation are the major factor driving the growth of the MEA dietary supplements market. However, presence of counterfeit products hinders the growth of MEA dietary supplements market.        

In the MEA region, Turkey, South Africa, Iraq, and Israel are among the major countries with a high number of COVID-19 confirmed cases and deaths. According to the International Finance Corporation, the COVID-19 pandemic has a severe impact on the economy of the MEA which has led to declining oil production, tourism, and remittances. The quarantine measures implemented for sanitary purposes in the region have led to a standstill of several activities across diverse economic sectors. The MEA region comprises many growing economies, which are prospective markets for dietary supplements vendors. The pandemic has significantly increased the growth of the dietary supplements market in the region due to various health benefits associated with it and it also helps in improving the immune system against COVID-19.

Middle East and Africa Dietary Supplements Strategic Insights

Strategic insights for the Middle East and Africa Dietary Supplements provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Middle East and Africa Dietary Supplements Report Scope

Middle East and Africa Dietary Supplements Regional Insights

The geographic scope of the Middle East and Africa Dietary Supplements refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

The MEA dietary supplements market is expected to grow from US$ 9,551.77 million in 2021 to US$ 14,646.02 million by 2028; it is estimated to grow at a CAGR of 6.3% from 2021 to 2028. The increasing geriatric population improved medical facilities, rising obesity cases, and the surge in the number of the insured people have resulted in an upswing in healthcare expenditure. According to the United Nations, in 2019, millions of people were aged 65 and up across the region. The number of elderly people is expected to increase to 1.5 billion by 2050. The proportion of individuals aged 65 and up, climbed from 6% in 1990 to 9% in 2019. Due to this rise, the spending in the healthcare sector has increased. This ongoing rise in healthcare expenditure has enforced people to look for health supplements to keep themselves fit and fine, creating new opportunities for dietary supplements across the MEA region.

Key Market Segments

In terms of type, the vitamins segment accounted for the largest share of the MEA dietary supplements market in 2020. In terms of form, the capsules and softgels segment held a larger market share of the MEA dietary supplements market in 2020. Further, the specialty stores segment held a larger share of the MEA dietary supplements market based on distribution channel in 2020.  

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the MEA dietary supplements market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Abbott; Amway Corp.; Bayer AG; Bionova; GlaxoSmithKline plc.; Otsuka Holdings Co., Ltd; Pfizer Inc.; and The Bountiful Company among others.  

Reasons to buy report

• To understand the MEA dietary supplements market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for MEA dietary supplements market
• Efficiently plan M&A and partnership deals in MEA dietary supplements market by identifying market segments with the most promising probable sales
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form MEA dietary supplements market
• Obtain market revenue forecast for market by various segments from 2021-2028 in MEA region.

MEA Dietary Supplements Market Segmentation

MEA Dietary Supplements Market - By Type

• Vitamins
• Minerals
• Proteins and Amino Acids
• Probiotics
• Blends
• Others

MEA Dietary Supplements Market -

By Form

• Tablets
• Capsules and Softgels
• Powders
• Others

MEA Dietary Supplements Market -

By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Others

MEA Dietary Supplements Market - By Country

• South Africa  
• Saudi Arabia
• UAE
• Rest of MEA

MEA Dietary Supplements Market - Company Profiles

• Abbott
• Amway Corp.
• Bayer AG
• Bionova
• GlaxoSmithKline plc. 
• Otsuka Holdings Co., Ltd
• Pfizer Inc. 
• The Bountiful Company