Middle East & Africa Consent Management Market

Historic Data: 2020-2021   |   Base Year: 2022   |   Forecast Period: 2023-2030

Analysis – by Component (Solution and Services), Deployment (On-premises and Cloud-based), and End-use Industry (Retail, Government, IT & Telecom, BFSI, Healthcare, Education, Media & Entertainment, and Others)


No. of Pages: 86    |    Report Code: BMIRE00029234    |    Category: Technology, Media and Telecommunications

Middle East & Africa Consent Management Market
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The Middle East & Africa consent management market was valued at US$ 21.10 million in 2022 and is expected to reach US$ 66.69 million by 2030; it is estimated to grow at a CAGR of 15.5% from 2022 to 2030.

Integration of Blockchain Technology Fuels the Middle East & Africa Consent Management Market

Despite the GDPR guidelines that have been in effect since May 2018, the level of compliance differs from one organization to another. The stress toward full compliance has increased, driving organizations to evaluate their data collection processes further. However, many are struggling with the cost of integration and technology. Many GDPR implementations of proof-of-consent are projected to involve Blockchain technology in the coming years. The integration of Blockchain into consent management solutions will augment user control and privacy.

Trust improvement, immutability because of the unfeasibility of ledger falsification, and transparency are some of the exhibiting features of Blockchain-based solutions. Orange, one of the prominent players in telecommunications networks globally, also provides consent management solutions. The company uses Blockchain technology in its orange consent management service solution. Additionally, the company has made it possible to share consent management functions in different applications. The use of Blockchain technology in consent management overcomes the issues present in traditional consent management solutions. Earlier in the solution, dedicated records were used, and thus, the user had to describe his consent for each application. The integration of the technology will help the consent management providers to resolve issues present in traditional consent management solutions. Thus, the growing need for the integration of blockchain technology in consent management solutions is anticipated to further propel the growth of the market during the forecast period.

Middle East & Africa Consent Management Market Overview

At present, the whole world is experiencing strict data privacy legislation. Globally operating organizations have no options left but to adopt cross-border and cross-regulatory compliance strategies to operate efficiently. One of the major factors that have drastically impacted the way companies interact with customers and use their data is the growing data protection regulations by the governments of different countries. As per the GDPR, an organization must take consent from the citizen whose personal data it wants to process. Consent management platforms and solutions help the website meet the GDPR and compliance by gaining user consent for collecting their data for further use during website visits via cookies. They also help the websites automate and simplify the consent management process. Some of the other drivers fuelling the growth of Middle East & Africa consent management market include stricter data privacy regulations, proliferation of data-driven technologies, increasing awareness and concerns for data privacy, and increasing demand for improved the customer experience. On the other hand, some of the restraining factors of the Middle East & Africa consent management market include diverse regional regulations, user resistance and consent fatigue, cost of compliance, and implementation challenges.

Middle East & Africa Consent Management Market Revenue and Forecast to 2030 (US$ Million)

Middle East & Africa Consent Management Market Segmentation

 

The Middle East & Africa consent management market is segmented based on component, deployment, end use industry.

Based on component, the Middle East & Africa consent management market is bifurcated into solution and services. The solution segment held a larger share in 2022.

By deployment, the Middle East & Africa consent management market is bifurcated into on-premises and cloud-based. The cloud-based segment held a larger share in 2022.

In terms of end-use industry, the Middle East & Africa consent management market is categorized into retail, government, IT & telecom, BFSI, healthcare, education, media & entertainment, and others. The BFSI segment held the largest share in 2022.

Based on country, the Middle East & Africa consent management market is segmented into the UAE, South Africa, Saudi Arabia, and the Rest of Middle East & Africa. The UAE dominated the Middle East & Africa consent management market in 2022.

IBM, PIWIK PRO LLC, Rauten Marketing LLC, and CASSIE are among the leading companies operating in the Middle East & Africa consent management market. 

  


Middle East & Africa Consent Management Strategic Insights

Strategic insights for the Middle East & Africa Consent Management provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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Middle East & Africa Consent Management Report Scope

Report Attribute Details
Market size in 2022 US$ 21.10 Million
Market Size by 2030 US$ 66.69 Million
Global CAGR (2022 - 2030) 15.5%
Historical Data 2020-2021
Forecast period 2023-2030
Segments Covered By Component
  • Solution
  • Services
By Deployment
  • On-premises
  • Cloud-based
By End-use Industry
  • Retail
  • Government
  • IT & Telecom
  • BFSI
  • Healthcare
  • Education
  • Media & Entertainment
Regions and Countries Covered Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • IBM
  • PIWIK PRO LLC
  • Rauten Marketing LLC
  • CASSIE
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    Middle East & Africa Consent Management Regional Insights

    The geographic scope of the Middle East & Africa Consent Management refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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    The List of Companies - Middle East & Africa Consent Management Market

    1. IBM
    2. PIWIK PRO LLC
    3. Rauten Marketing LLC
    4. CASSIE
    Frequently Asked Questions
    How big is the Middle East & Africa Consent Management Market?

    The Middle East & Africa Consent Management Market is valued at US$ 21.10 Million in 2022, it is projected to reach US$ 66.69 Million by 2030.

    What is the CAGR for Middle East & Africa Consent Management Market by (2022 - 2030)?

    As per our report Middle East & Africa Consent Management Market, the market size is valued at US$ 21.10 Million in 2022, projecting it to reach US$ 66.69 Million by 2030. This translates to a CAGR of approximately 15.5% during the forecast period.

    What segments are covered in this report?

    The Middle East & Africa Consent Management Market report typically cover these key segments-

    • Component (Solution, Services)
    • Deployment (On-premises, Cloud-based)
    • End-use Industry (Retail, Government, IT & Telecom, BFSI, Healthcare, Education, Media & Entertainment)

    What is the historic period, base year, and forecast period taken for Middle East & Africa Consent Management Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East & Africa Consent Management Market report:

  • Historic Period : 2020-2021
  • Base Year : 2022
  • Forecast Period : 2023-2030
  • Who are the major players in Middle East & Africa Consent Management Market?

    The Middle East & Africa Consent Management Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • IBM
  • PIWIK PRO LLC
  • Rauten Marketing LLC
  • CASSIE
  • Who should buy this report?

    The Middle East & Africa Consent Management Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Middle East & Africa Consent Management Market value chain can benefit from the information contained in a comprehensive market report.

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