Middle East & Africa Bottled Water Market

The Middle East & Africa bottled water market is expected to grow from US$ 17.71 billion by 2022 to US$ 21.82 billion by 2028. It is estimated to grow at a CAGR of 3.5% from 2022 to 2028.

There is an increasing demand for bottled water due to rising health concerns among consumers about consuming contaminated water. Access to safe and clean drinking water remains a challenge in many parts of the developing world. Such conditions raise consumers' hygiene standards toward drinking safe water to maintain a healthy life. In places where people have no access to a safe water system or their water system does not supply high-quality water, bottled water is used as an alternative. The heightened awareness of the need to stay hydrated has also been driving the Middle East & Africa bottled water market.

The rise in health awareness among consumers is leading to a surge in the adoption of new products with health benefits. Bottled water manufacturing companies are also extensively introducing new products to provide consumers with functional benefits, better taste, and convenience. For instance, in 2019, Nestlé launched Nestlé Pure Life Active—the first alkaline variant of the brand's bottled water produced locally. Such innovative products offer several health benefits to consumers. As a result, many health-conscious people are choosing bottled water over other beverages, which also contributes to the increase in sales. Thus, the Middle East & Africa bottled water market is expected to grow at a notable CAGR during the forecast period.

 Middle East & Africa Bottled Water Market Revenue and Forecast to 2028 (US$ Billion) 

Middle East & Africa Bottled Water Strategic Insights

Strategic insights for the Middle East & Africa Bottled Water provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Middle East & Africa Bottled Water Report Scope

Middle East & Africa Bottled Water Regional Insights

The geographic scope of the Middle East & Africa Bottled Water refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

Middle East & Africa Bottled Water Market Segmentation      

The Middle East & Africa bottled water market is segmented on the basis of type, flavor, category, distribution channel, and country. Based on type, the market is bifurcated into sparkling and still. In 2022, the still segment held the largest market share.

Based on category, the market is bifurcated into functional and conventional. In 2022, the conventional segment held a larger market share. Based on flavor, the market is bifurcated into plain and flavored. In 2022, the plain segment held the largest market share.

Based on distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. In 2022, the convenience stores segment held the largest market share.

Based on country, the regional market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of the Middle East and Africa. The Rest of the Middle East and Africa contributed substantially in 2022.

Danone S.A.; FiJI Water Company LLC; Gerolsteiner Brunnen Gmbh And Co.Kg; Nestle S.A.; PepsiCo, Inc.; Voss of Norway AS; and the Coca-Cola Company are the leading companies operating in the Middle East & Africa bottled water market.