Middle East & Africa B2B Food Market

The Middle East & Africa B2B food marketplace platform market is expected to grow from US$ 1,568.98 million in 2022 to US$ 3,436.00 million by 2028. It is estimated to grow at a CAGR of 14.0% from 2022 to 2028.

Increasing Adoption of E-Commerce Platforms Fuels Middle East & Africa B2B Food Marketplace Platform Market

An increase in online purchasing is attributed to the growing number of online retailers and virtual marketplaces across the world. Small enterprises, c-stores, and e-commerce corporations are increasingly focusing on sophisticated solutions such as marketplace platforms. These platforms assist in efficient and effective management and control of their operations and processes. Lowering cross-border trade barriers throughout the world creates significant opportunities for sellers and enterprises to extend their product reach internationally. E-commerce companies, shopping malls, and other businesses, such as small stores and shops, are turning to online marketplaces to sell their products, which is boosting the B2B food marketplace platform industry.

Middle East & Africa B2B Food Marketplace Platform Market Overview

The Middle East & Africa (MEA) market is segmented into South Africa, the UAE, Turkey, Nigeria, Morocco, and the Rest of MEA. At present, the Gulf countries are steadily inclining toward the adoption of transformative digital technologies in various industry verticals with an objective to develop and enhance the overall socio-economic conditions of the countries. The changing consumer preference is another factor supporting the rise in the use of digital technologies. Thus, the Middle East & Africa B2B food marketplace platforms market across the region is positively influenced by several factors such as a surge in demand for advanced digital technology and optimization of business operations in the food & beverages and food service industries.

The MEA has observed a rapid rise in food production and consumption. The food service industry's growth has led to the increased import of various food items such as vegetables, sugar, fat, meat, wheat, and rice. Thus, due to the increasing demand for convenience and ready-to-cook food products, the need for B2B food marketplace platforms is also growing across the region. Further, owing to the strong cultural influence in the region, the practice of dining out by the local masses is significantly lower compared to other regions. Thus, all these factors are contributing to the growth of the food service industry, which is subsequently propelling the adoption of B2B food marketplace platforms in the region.

Middle East & Africa B2B Food Marketplace Platform Market Revenue and Forecast to 2028 (US$ Million)

Middle East & Africa B2B Food Marketplace Platform Market Segmentation 

The Middle East & Africa B2B food marketplace platform market is segmented into food category, enterprise size, and country.

Based on food category, the Middle East & Africa B2B food marketplace platform market is segmented into chilled and dairy, grocery, beverages, and others. The grocery segment held the largest share of the Middle East & Africa B2B food marketplace platform market in 2022.

Based on enterprise size, the Middle East & Africa B2B food marketplace platform market is segmented into SMEs and large enterprises. The large enterprises segment held a larger share of the Middle East & Africa B2B food marketplace platform market in 2022.

Based on country, the Middle East & Africa B2B food marketplace platform market is segmented into South Africa, the UAE, Turkey, Nigeria, Morocco, and the Rest of Middle East & Africa. The UAE dominated the Middle East & Africa B2B food marketplace platform market in 2022.   

Agorara (OKNetTV Pty Ltd), Amazon.com Inc, eFoodChoice.com (3 Seasons Technology Co Ltd), and Global Trade Plaza (Webixy Technologies Pvt. Ltd) are some of the leading companies operating in the Middle East & Africa B2B food marketplace platform market.    

Middle East & Africa B2B Food Marketplace Platform Strategic Insights

Strategic insights for the Middle East & Africa B2B Food Marketplace Platform provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Middle East & Africa B2B Food Marketplace Platform Report Scope

Middle East & Africa B2B Food Marketplace Platform Regional Insights

The geographic scope of the Middle East & Africa B2B Food Marketplace Platform refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.