Middle East & Africa Automotive Films Market

The Middle East & Africa automotive films market is expected to grow from US$ 444.32 million in 2022 to US$ 490.24 million by 2028. It is estimated to grow at a CAGR of 1.7% from 2022 to 2028.

Growing Awareness About Harmful Effects of UV Rays fuels Middle East & Africa Automotive Films Market

A vehicle’s direct exposure to ultraviolet radiation can negatively affect the interior and exterior body of the vehicle. Direct sunlight can lead to vehicle interior damage, often starting with the dashboard. If a car with leather seats is regularly parked without sun protection, that supple fabric can quickly wrinkle and fade. Also, if the vehicle is exposed to direct sunlight, its paint can experience significant damage. Especially if the vehicle is dark-colored, the shade starts to fade and lose its luster due to oxidation. However, the awareness regarding these negative impacts of UV radiation is increasing among the population. Automotive films such as window tinting and paint protection coating block solar ultraviolet radiations and provide comfort by reducing glare from the sun.

With the increasing awareness about the negative impacts of UV radiation, the demand for automotive films is increasing. Thus, manufacturers are developing UV protection automotive films for commercial and passenger vehicles. Recently, the companies have been focusing on developing window tinting films that reject up to 93% of glare from blinding sunlight. For instance, 3M company launched the automotive window film ceramic IR series. The Ceramic IR Series blocks up to 99.9% of ultraviolet (UV) light and provides a total sun protection factor (SPF) of up to 1000. Thus, awareness about the harmful effect of ultraviolet rays and the development of various UV-resistant protective films are further expected to aid the growth of the Middle East & Africa automotive films market during the forecast period.

Middle East & Africa Automotive Films Market Overview

The growing automotive sales in the Middle East & Africa are propelling the demand for automotive films. The increase in sales of electric vehicles and the presence of automotive manufacturers are expected to boost the demand for these films across the region during the forecast period.

Moreover, the UAE is the second-largest automotive market in the Gulf Cooperation Council (GCC), and the automotive sector plays a key role in the economy of the country. Therefore, the country’s government is prioritizing the development of the automotive industry in the UAE. As Dubai enters a new growth phase, it is expected to become the region’s main automotive hub, expanding through exports and re-exports of vehicles in the Middle East. All these factors are expected to propel the demand for automotive films in the region in the coming years.

Middle East & Africa Automotive Films Market Revenue and Forecast to 2028 (US$ Million)

Middle East & Africa Automotive Films Strategic Insights

Strategic insights for the Middle East & Africa Automotive Films provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Middle East & Africa Automotive Films Report Scope

Middle East & Africa Automotive Films Regional Insights

The geographic scope of the Middle East & Africa Automotive Films refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

Middle East & Africa Automotive Films Market Segmentation

The Middle East & Africa automotive films market is divided into film type, application, and country.

Based on film type, the Middle East & Africa automotive films market is segmented into window films/tints, wrap films, and paint protection films. The paint protection films segment held the largest Middle East & Africa automotive films market share in 2022.

Based on application, the Middle East & Africa automotive films market is segmented into passenger cars, commercial vehicles, and two wheelers. The passenger cars segment held the largest Middle East & Africa automotive films market share in 2022.

Based on country, the Middle East & Africa automotive films market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East and Africa. The Rest of Middle East and Africa dominated the Middle East & Africa automotive films market share in 2022.

3M Co; Avery Dennison Corp; Compagnie de Saint Gobain SA; Eastman Chemical Co; and Profilm Advanced Materials Ltd are the leading companies operating in the Middle East & Africa automotive films market.