Middle East and Africa Athleisure Market

Historic Data: 2019-2020   |   Base Year: 2021   |   Forecast Period: 2022-2028

Analysis By Type (Topwear, Bottomwear, Footwear, and Others), Category (Men, Women, Unisex, and Kids), and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others)


No. of Pages: 109    |    Report Code: BMIRE00025010    |    Category: Consumer Goods

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Middle East and Africa Athleisure Market

The athleisure market in Middle East & Africa is expected to grow from US$ 17.10 million in 2021 to US$ 31.90 million by 2028. It is estimated to grow at a CAGR of 9.3% from 2021 to 2028.

E-commerce purchases are on the rise, creating significant opportunities for the athleisure market in the MEA. The e-commerce industry across the region is on the rise, and consumers are increasingly consuming products through online retail. According to the data, consumers are increasingly using e-commerce platforms due to their convenience, ease of use, accessibility to various products, and cost-effectiveness.

 

Companies, such as Nike Inc. and Lululemon Athletica Inc., have also reported growing online sales. Consumers are increasingly consuming athleisure through online retailers, such as Amazon and eBay, and from the company’s website. Various leading companies are providing athleisure products through their websites. Additionally, the pandemic has caused a surge in e-commerce and interest from the millennials for comfortable and stylish athletic wear. Thus, the rise in e-commerce across the region is providing growth opportunities for the athleisure market.

 

With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the MEA athleisure market at a substantial CAGR during the forecast period.

 

Middle East & Africa Athleisure Market Revenue and Forecast to 2028 (US$ Million)

Middle East & Africa Athleisure Market Revenue and Forecast to 2028 (US$ Million)
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Middle East and Africa Athleisure Strategic Insights

Strategic insights for the Middle East and Africa Athleisure provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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Middle East and Africa Athleisure Report Scope

Report Attribute Details
Market size in 2021 US$ 17.10 Million
Market Size by 2028 US$ 31.90 Million
Global CAGR (2021 - 2028) 9.3%
Historical Data 2019-2020
Forecast period 2022-2028
Segments Covered By Type
  • Topwear
  • Bottomwear
  • Footwear
By Category
  • Men
  • Women
  • Unisex
  • Kids
By Distribution Channel
  • Supermarkets & Hypermarkets
  • Specialty Stores
  • Online Retail
Regions and Countries Covered Middle East and Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of Middle East and Africa
Market leaders and key company profiles
  • ADIDAS AG
  • ASICS
  • ATHLETA LLC
  • AUTHENTIC BRANDS GROUP
  • COLUMBIA SPORTSWEAR COMPANY
  • HENNES AND MAURITZ AB
  • LULULEMON ATHLETICA
  • NIKE, INC.
  • PUMA SE
  • UNDER ARMOUR, INC
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    Middle East and Africa Athleisure Regional Insights

    The geographic scope of the Middle East and Africa Athleisure refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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    Middle East & Africa Athleisure market Segmentation

     

    The Middle East & Africa athleisure market is assessed on four fronts: Type, category, distribution channel, and country. Based on type, the market is segmented into topwear, bottomwear, footwear, and others. In 2020, the bottomwear segment held the largest share of the market, and the footwear segment is expected to register a higher CAGR during the forecast period. Based on category, the market is segmented into men, women, unisex, and kids. In 2020, the men segment held the largest market share. The women segment is expected to register the highest CAGR in the market during the forecast period.

     

    Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. In 2020, the supermarkets & hypermarkets segment held the largest share of the market, and the online retail segment is expected to register a higher CAGR during the forecast period.

     

    Based on country, the Middle East & Africa athleisure market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of MEA. In 2020, the Rest of MEA held the largest market share, and the UAE is expected to grow at the fastest CAGR during the forecast period.

     

    Adidas AG; ASICS India Pvt. Ltd.; Athleta LLC; Authentic Brands Group LLC; Columbia Sportswear Company; H & M Hennes & Mauritz AB; lululemon athletica; Nike, Inc.; PUMA SE; and Under Armour, Inc. are the leading companies in the Middle East & Africa athleisure market.

    The List of Companies - Middle East and Africa Athleisure Market

    1. ADIDAS AG
    2. ASICS
    3. ATHLETA LLC
    4. AUTHENTIC BRANDS GROUP
    5. COLUMBIA SPORTSWEAR COMPANY
    6. HENNES AND MAURITZ AB
    7. LULULEMON ATHLETICA
    8. NIKE, INC.
    9. PUMA SE
    10. UNDER ARMOUR, INC
    Frequently Asked Questions
    How big is the Middle East and Africa Athleisure Market?

    The Middle East and Africa Athleisure Market is valued at US$ 17.10 Million in 2021, it is projected to reach US$ 31.90 Million by 2028.

    What is the CAGR for Middle East and Africa Athleisure Market by (2021 - 2028)?

    As per our report Middle East and Africa Athleisure Market, the market size is valued at US$ 17.10 Million in 2021, projecting it to reach US$ 31.90 Million by 2028. This translates to a CAGR of approximately 9.3% during the forecast period.

    What segments are covered in this report?

    The Middle East and Africa Athleisure Market report typically cover these key segments-

    • Type (Topwear, Bottomwear, Footwear)
    • Category (Men, Women, Unisex, Kids)
    • Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail)

    What is the historic period, base year, and forecast period taken for Middle East and Africa Athleisure Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East and Africa Athleisure Market report:

  • Historic Period : 2019-2020
  • Base Year : 2021
  • Forecast Period : 2022-2028
  • Who are the major players in Middle East and Africa Athleisure Market?

    The Middle East and Africa Athleisure Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • ADIDAS AG
  • ASICS
  • ATHLETA LLC
  • AUTHENTIC BRANDS GROUP
  • COLUMBIA SPORTSWEAR COMPANY
  • HENNES AND MAURITZ AB
  • LULULEMON ATHLETICA
  • NIKE, INC.
  • PUMA SE
  • UNDER ARMOUR, INC
  • Who should buy this report?

    The Middle East and Africa Athleisure Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Middle East and Africa Athleisure Market value chain can benefit from the information contained in a comprehensive market report.