Middle East & Africa Artificial Intelligence in Market
No. of Pages: 180 | Report Code: TIPRE00022956 | Category: Technology, Media and Telecommunications
No. of Pages: 180 | Report Code: TIPRE00022956 | Category: Technology, Media and Telecommunications
The artificial intelligence in the marketing market in the MEA consists of Saudi Arabia, the UAE, South Africa, and the rest of MEA. The Gulf countries are economically developed, whereas several African countries are yet to match up to the economic conditions of these countries. The high economy of the Middle East countries is set to favor higher infrastructural investments by the Government for the development of the telecommunication sector. Besides, the rising penetration of smartphones that would relate to the network efficiently and quickly allows for faster and larger deployments of 5G as well as Artificial Intelligence in Marketing networks in the Middle East African countries. The Middle East and African region are known to be a region with two halves of economies. The Middle East and Africa, a region incorporating more than 70 countries, faces exciting market variations in terms of Information and Communication Technology (ICT) maturity. Machine Learning Methods, Applied Propensity Models, and ARTIFICIAL INTELLIGENCE Applications are all 'ARTIFICIAL INTELLIGENCE' in the sense that they include computer intelligence, but we've broken them down into three distinct forms of technology. Also, vivid personalized Ad serving is the major factor driving the growth of the MEA artificial intelligence in marketing market.
Among the MEA countries, Turkey, Iran, and South Africa have faced the highest number of COVID-19 cases. Other major countries facing the economic impact of COVID-19 include Iraq, Israel, Morocco, Saudi Arabia, and UAE. The region comprises many growing economies such as UAE and Saudi Arabia, which are prospective markets for Artificial Intelligence in Marketing market. The global COVID-19 pandemic would have significant effects on global economies, because the COVID-19 pandemic has highlighted the vast applications of data science and artificial intelligence-driven tools in the marketing sector. Yet as countries continue to integrate the use of these technologies. The UAE is the first state to create a minister of state dedicated to artificial intelligence. Technologies allowing business continuity in the ICT industry. In social distancing scenario the technology is playing crucial role in virtual assistance, with offices being closed and travel being restricted, video meetings have enabled companies to stay in touch with clients & partners which helps in minimizing the impact on business. Thus, the factor is likely to boost the growth of market.
Strategic insights for the Middle East & Africa Artificial Intelligence in Marketing provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 1,159.26 Million |
| Market Size by 2028 | US$ 7,312.42 Million |
| Global CAGR (2021 - 2028) | 30.1% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Offering
|
| Regions and Countries Covered | Middle East and Africa
|
| Market leaders and key company profiles |
|
The geographic scope of the Middle East & Africa Artificial Intelligence in Marketing refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The artificial intelligence in marketing market in MEA, is expected to reach US$ 7,312.42 million by 2028 from US$ 1,159.26 million in 2021. The market is estimated to grow at a CAGR of 30.1% from 2021 to 2028. Many companies have realized the platform's tremendous potential and are using it for ecommerce, customer support, marketing, and public relations, among other things. Artificial intelligence is a crucial component of today's social media networks. Many social networks, including the most popular social networks like Facebook, LinkedIn, Instagram, and Snapchat, give marketers the ability to run paid advertising to platform users based on demographic and behavioural targeting.
The MEA artificial intelligence in marketing market is segmented into offering, application, end-use industry, and country. Based on offering, the market is segmented into solution and services. The solution segment dominated the market in the year 2020 and services segment is expected to be the fastest growing during forecast period. Based on application, the market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, analytics platform, and others. The social media advertising segment dominated the market in year 2020 and virtual assistant segment is expected to be the fastest growing during the forecast period. Based on end- use industry, the market is segmented into BFSI, retail, consumer goods, media and entertainment, and others. The BFSI segment dominated the market in year 2020 and retail segment is expected to be the fastest growing during the forecast period.
A few major primary and secondary sources referred to for preparing this report on the artificial intelligence in marketing market in MEA are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Accenture; Adobe; Affectiva; Amazon Web Services; Bidalgo; IBM Corporation; Microsoft Corporation; Oracle Corporation; Salesforce.com, inc.; SAP SE; SAS Institute Inc.; and Xilinx, Inc. among others.
The Middle East & Africa Artificial Intelligence in Marketing Market is valued at US$ 1,159.26 Million in 2021, it is projected to reach US$ 7,312.42 Million by 2028.
As per our report Middle East & Africa Artificial Intelligence in Marketing Market, the market size is valued at US$ 1,159.26 Million in 2021, projecting it to reach US$ 7,312.42 Million by 2028. This translates to a CAGR of approximately 30.1% during the forecast period.
The Middle East & Africa Artificial Intelligence in Marketing Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East & Africa Artificial Intelligence in Marketing Market report:
The Middle East & Africa Artificial Intelligence in Marketing Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Middle East & Africa Artificial Intelligence in Marketing Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Middle East & Africa Artificial Intelligence in Marketing Market value chain can benefit from the information contained in a comprehensive market report.
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