Middle East and Africa Ad Fraud Detection Tools Market
No. of Pages: 94 | Report Code: TIPRE00028023 | Category: Technology, Media and Telecommunications
No. of Pages: 94 | Report Code: TIPRE00028023 | Category: Technology, Media and Telecommunications
The usage of artificial intelligence (AI) and machine learning (ML) helps tackle the latest kinds of ad frauds due to self-learning capabilities. AI-powered fraud detection system follows a ML algorithm that helps the system learn from suspicious activities (clicks, ad placements) and builds layers of protection. This type of system not only improves and adapts itself to tackle the latest kinds of ad frauds, but it can also recognize patterns in a much more extensive set of data points than traditional systems. On average, an AI (ML)-based fraud detection system can analyse more than 80 dimensions at a time and can detect even the most sophisticated ad frauds, such as the Methbot ad fraud. Moreover, AI helps in saving fraud expenditure and time. Further, according to Cap Gemini data, AI reduces the fraud investigation period by 70% and improves detection precision by 90%. In this way, artificial intelligence optimizes the fraud detection and prevention process. Moreover, several companies, such as Adjust GmbH, AppsFlyer Ltd., and Scalarr Inc. are adopting AI(ML)-based technologies in their ad fraud detection system. Also, many other companies are looking for the implementation of AI(ML)-based fraud detection technology due to its numerous benefits, which is likely to influence the market growth in coming years.
In the MEA, South Africa has recorded the highest number of COVID-19 cases, followed by Saudi Arabia and the UAE. With the increase in internet usage during the pandemic, the demand for digital advertisement has also surged in the region. According to a survey by Deloitte, 48% of participants saw more fraudulent instances in 2020 than in previous years, and 35% believe it has increased since the COVID-19 pandemic began. Dependence on technology and remote working was regarded as the main factor resulting in the fraud cases. Hence, fraud risk assessment and fraud-related training are essential components of a fraud prevention strategy. However, over two-thirds of Middle Eastern companies have conducted fraud risk assessments and fraud-related training over the period. Hence, the COVID-19 pandemic has boosted the ad fraud detection tools market in the MEA.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the MEA ad fraud detection tools market. The MEA ad fraud detection tools market is expected to grow at a good CAGR during the forecast period.
Strategic insights for the Middle East and Africa Ad Fraud Detection Tools provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 15.96 Million |
| Market Size by 2028 | US$ 44.54 Million |
| Global CAGR (2021 - 2028) | 15.8% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | Middle East and Africa
|
| Market leaders and key company profiles |
The geographic scope of the Middle East and Africa Ad Fraud Detection Tools refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The Middle East and Africa Ad Fraud Detection Tools Market is valued at US$ 15.96 Million in 2021, it is projected to reach US$ 44.54 Million by 2028.
As per our report Middle East and Africa Ad Fraud Detection Tools Market, the market size is valued at US$ 15.96 Million in 2021, projecting it to reach US$ 44.54 Million by 2028. This translates to a CAGR of approximately 15.8% during the forecast period.
The Middle East and Africa Ad Fraud Detection Tools Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Middle East and Africa Ad Fraud Detection Tools Market report:
The Middle East and Africa Ad Fraud Detection Tools Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Middle East and Africa Ad Fraud Detection Tools Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Middle East and Africa Ad Fraud Detection Tools Market value chain can benefit from the information contained in a comprehensive market report.
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