Europe Womens Lingerie Market

Market Introduction

Women’s lingerie refers to a category of women’s apparel that includes clothing such as sleepwear, brassieres, knickers or panties, and lightweight robes. The concept of women’s lingerie was developed during the late 19th century, along with the visually appealing fashionable undergarments for women. Beautifully crafted and flattering lingerie casts a positive effect on the mind and body of women. They help in boosting the confidence and self-esteem of women wearing them on. Some women lingerie like brassiere and G-string usually appear tight when worn and helps in enhancing the shape of the body.

Europe Womens Lingerie Strategic Insights

Strategic insights for the Europe Womens Lingerie provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Europe Womens Lingerie Report Scope

Europe Womens Lingerie Regional Insights

The geographic scope of the Europe Womens Lingerie refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

The Europewomen’s lingeriemarket is expected to reach US$ 29,677.91Mn in 2027from US$ 13,708.35Mn in 2018. The market is anticipated to grow with a CAGR of 9.1% from 2019 to 2027. Factors driving the market growth include fast changing consumer preferences for fashionable apparel productsandgrowth of e-commerce industry to boost its demand in the Europemarket. However, the volatility in the prices of raw materialis likely to have a negative impact on market growth.

Effect of Covid-19 on Europe Women’s lingerie market

The ongoing COVID-19 outbreak began in Wuhan (China) in December 2019, but later it spread to all the parts of the world. The Europe consumer goods industry is adversely affected as it is suffering from various disruptions such as supply chain breaks, lockdowns, travel bans, and business shutdowns. As per the recent data, Russia has recorded the highest number of COVID cases in the entire European region. Other than this, Germany, France and UK have also been hit hard and are expected to suffer an economic hit due to a lack of revenue from various industries. Other member states have implemented drastic measures and travel restrictions, including partially closing their borders. This is anticipated to impact market growth in Europe.

Key Market Segments

In terms of type, the brassiere segment is expected to hold the largest market share of the women’s lingerie market by 2027. In terms of material, in 2018, the cotton segment held the most significant market share of the women’s lingerie market in Europe. In terms of distribution channel, in 2018, the specialized stores segment held the most significant market share of the women’s lingerie market in Europe.

Major Sources and Companies Listed

Some of the major primary and secondary sources for Europe Women’s Lingerie market included in the report are Gap Inc., Triumph International, Hanesbrands Inc, Jockey International, Inc., Hunkemöller International B.V., MAS Holdings, PVH Corp, L Brands, Chantelle Group, and Hanky Panky.

Reasons to buy report

• To understand the Europe women’s lingerie market landscape and identify segments that are most likely to guarantee a strong return
• To stay ahead of the race by comprehending the ever-changing competitive landscape of the Europe women’s lingerie market
• To efficiently plan merger and acquisition, and partnership deals in Europe women’s lingerie market by identifying market segments with the most promising probable sales
• To take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment from the market
• To obtain revenue forecast for the market based on various segments from 2018 to 2027

Europe Women’s Lingerie Market Segmentation

By Type

• Brassiere
• Knickers or Panties
• Shapewear
• Others

By

Material

• Cotton
• Satin
• Silk
• Nylon
• Others

By Distribution Channel

• Mass Merchandizers
• Specialized Stores
• Online
• Others

By Country

• Germany
• France
• UK
• Italy
• Russia
• Rest of Europe

Company Profiles

• Gap Inc.
• Triumph International
• Hanesbrands Inc.
• Jockey International, Inc.
• Hunkemöller International B.V.
• MAS Holdings
• PVH Corp
• L Brands
• Chantelle Group
• Hanky Panky