Europe Towel Warmer Market

Market Introduction

Germany, France, Italy, the UK, Russia, and the Rest of Europe are the main geographical segments of the Europe towel warmer market. With the presence of various towel warmer brands, this region has established itself as a leading towel warmer market worldwide. A higher disposable income and an increased demand for luxurious products in the region are providing growth opportunities for the towel warmer market in this region. Further, the region accounts for one of the highest adoptions of towel warmer due to the extreme weather conditions in most European countries. Russia, the UK, France, Italy, Belgium, Switzerland are the few countries in Europe known for their low-temperature weather. Hence, due to the cold weather factor, the demand for various heating equipment, including towel warmers, is soaring in various households across the region. Furthermore, the rising healthy lifestyle among people in the region is pushing the demand for towel warmers to prevent germs and bacteria, such as mold, mildew spores, and coliform, on a wet towel. Also, the region is witnessing a surge in demand for towel warmers due to its several associated benefits, such as providing added comfort and energy efficiency, lessening the laundry expenses, and simplifying storage solutions.

In Europe, the UK and Russia are the hardest-hit countries by the COVID-19 pandemic. France, Spain, Italy, and Germany are not left behind as well. Initially, other member states had implemented drastic measures and travel restrictions, including partially closing their borders that impacted the tourism industry in the region. The shutdown of manufacturing units and difficulty in procuring raw materials have restrained the Europe towel warmer market. Along with this, the shutdown of hotels and wellness institutes such as spas and saunas, among others, hampered the market. Various government policies have supported the wellness sector as the restrictions are eased. The COVID Spa program, launched in August 2020, supported Czech spas, which were severely beaten up by the anti-COVID-19 measures and the sharp decline in the tourism sector. European spas are slowly reopening with protocols and new labels that have been issued to reassure the public and prevent the propagation of COVID-19. As the spa industry is recovering, there is an increase in consumer traffic in such resorts, leading to an increased need for drying towels and bathrobes, driving the demand for towel warmers.

Europe Towel Warmer Strategic Insights

Strategic insights for the Europe Towel Warmer provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Europe Towel Warmer Report Scope

Europe Towel Warmer Regional Insights

The geographic scope of the Europe Towel Warmer refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

The towel warmer market in Europe is expected to grow US$ 247.84 million in 2021 to US$ 320.51 million by 2028; it is estimated to grow at a CAGR of 3.7% from 2021 to 2028. In recent years, there have been various technological advancements in the towel warmer market. The manufacturing companies are increasing their focus on innovation and providing new products to enhance the customer's experience. The company Atlantic developed SERENIS premium towel warmer, which is equipped with a high-definition audio system that helps in enhancing the customer experience by combing heating and music. Along with this, the towel warmer can automatically adjust its temperature depending upon the occupancy of the bathroom. It also includes connectivity and intelligent control for optimal comfort and energy savings. The increased adoption of smart homes and increasing demand for smart home appliances have also led to smart innovation in the towel warmer market. Rointe, a towel warmer manufacturing company in the UK, developed Rointe D Series Wi-Fi towel rails having a built-in Wi-Fi module that enables bathroom heating from the consumer's smartphone with the Rointe Connect app. Thus, the rise in product innovations is leading to an increasing trend. Over the next few years, the towel warmer market is expected to foresee more product innovations.

Key Market Segments

In term of type, electric segment held a larger market share of the towel warmer market in 2020. In term of application, commercial segment held a larger market share of the towel warmer market in 2020.

Major Sources and Companies Listed

A few major primary and secondary sources referred to for preparing this report on the towel warmer market in Europe are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Apollo Radiators; KORADO, a.s.; Pitacs Limited; Radox Radiators Ltd; PORCELANOSA Grupo A.I.E.; Zehnder Group AG; Stelrad; VOGUE (UK) LTD.; St.Lawrence (Tangshan) Metal Products Co., Ltd.; and Purmo Group  among others.

Reasons to buy report

• To understand the Europe towel warmer market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for Europe towel warmer market
• Efficiently plan M&A and partnership deals in Europe towel warmer market by identifying market segments with the most promising probable sales
• Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Europe towel warmer market
• Obtain market revenue forecast for market by various segments from 2021-2028 in Europe region.

Europe Towel Warmer Market Segmentation

Europe Towel Warmer Market – By

Type

• Hydronic
• Electric

Europe Towel Warmer Market – By Application

• Residential
• Commercial

Europe Towel Warmer Market – By

Country

• Germany
• France
• UK
• Italy
• Russia
• Rest of Europe

Europe Towel Warmer Market – Companies Mentioned

• Purmo Group                                                                                                
• Zehnder Group AG.                                                                                     
• KORADO, a.s.                                                                                                
• St.Lawrence Metal Products Co.,Ltd.                                                       
• Stelrad                                                                                                            
• PORCELANOSA Grupo A.I.E.                                                                       
• VOGUE (UK) LTD.                                                                                          
• Radox Radiators Ltd                                                                                      
• Pitacs Limited                                                                                                 
• Apollo Radiators