Europe Stevia Market

Historic Data: 2019-2020   |   Base Year: 2021   |   Forecast Period: 2022-2028

Analysis By Type (Whole Leaf, Powder, and Liquid) and Application (Dairy & Frozen Dessert, Bakery & Confectionery, Tabletop Sweetener, Beverages, and Others)


No. of Pages: 109    |    Report Code: TIPRE00024789    |    Category: Food and Beverages

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Europe Stevia Market

Market Introduction

The Europe stevia market is a highly fragmented market with the presence of considerable regional and local players providing numerous solutions for companies investing in the market arena. Stevia is now predominantly used to control calorie, carbohydrate, and sugar intake. Liquid stevia is used as an alternative for cane sugar in sweetening coffee, tea, and smoothies. Stevia is gaining traction in the beverage industry and being preferred by leading beverage manufacturers for strategic approaches such as innovation, artificial sweetener replacement, sugar moderation for kids, and cost savings. In 2017, Coca-Cola introduced a soft drink that included stevia. The coke containing stevia has less sugar and provides a unique taste. Various features of stevia such as zero calories, tooth-friendly, pH stable, non-fermenting, highly soluble, heat stable, and shelf-stable have increased the demand for stevia in the beverage industry. In a few instances, stevia can be applied as a flavor enhancer depending upon the type of beverage. Stevia can also be used for reducing the sugar levels in alcoholic beverages such as beer and cocktails. Thus, an increased application of stevia in the beverage industry is expected to drive the stevia market across the region.

In Europe, Russia reported a huge number of COVID-19 cases, which led to the discontinuation of several business operations, including stevia production activities. Downfall of other food and beverage producing sectors negatively impacted the demand for stevia during the early months of 2020. However, the pandemic has been a reason for major shifts in consumer preferences with an increased awareness about having a healthy lifestyle. Consumers are substituting conventional ingredients with healthier alternatives, which is, in turn, increasing the demand for natural sweeteners such as stevia. With an increase in the diet preference for no added sugars and low carbohydrates among consumers during the pandemic has led to an increase in demand for stevia. During the pandemic, there has been a rapid surge in demand for low sugar and immunity-boosting products owing to people seeking solutions to improve their overall health and wellbeing. Hence, increasing health consciousness and high demand for low sugar alternatives among the Europeans has had a positive impact on the stevia market.


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Europe Stevia Strategic Insights

Strategic insights for the Europe Stevia provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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Europe Stevia Report Scope

Report Attribute Details
Market size in 2021 US$ 109.88 Million
Market Size by 2028 US$ 207.46 Million
Global CAGR (2021 - 2028) 9.5%
Historical Data 2019-2020
Forecast period 2022-2028
Segments Covered By Type
  • Whole Leaf
  • Powder
  • Liquid
By Application
  • Dairy & Frozen Dessert
  • Bakery & Confectionery
  • Tabletop Sweetener
  • Beverages
Regions and Countries Covered Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Market leaders and key company profiles
  • Cargill, Incorporated
  • Ingredion Incorporated
  • Tate & Lyle PLC
  • The Archer-Daniels-Midland Company
  • S&W Seed Company
  • Morita Kagaku Kogyo Co., Ltd.
  • PureCircle
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    Europe Stevia Regional Insights

    The geographic scope of the Europe Stevia refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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    Market Overview and Dynamics

    The stevia market in Europe is expected to grow from US$ 109.88 million in 2021 to US$ 207.46 million by 2028; it is estimated to grow at a CAGR of 9.5% from 2021 to 2028. The market for stevia in Europe is witnessing growth owing to the presence of well-established players such as Cargill, Incorporated; Ingredion Incorporated; Tate & Lyle PLC; ADM; and others in this region. The major players operating in the European stevia market are focused on new and improved product offerings so that they could meet the demand of the end-use industries in the market, which is further expected to boost the market growth. Also, the companies are focusing on merger & acquisition, partnerships, and expansions to expand their footprint across Europe and to fulfill the growing demand of the stevia. For instance, in 2021, Tate & Lyle and Codexis announced the extension of their partnership to increase the production of two of Tate & Lyle’s newest sweeteners, including DOLCIA PRIMA Allulose and TASTEVA M Stevia Sweetener. Codexis latest novel enzyme products, produced in collaboration with Tate & Lyle’s experts, will enable additional production efficiencies and improve Tate & Lyle’s ability to accelerate sugar and calorie reduction with the best tasting, cost-effective sweeteners.

    Key Market Segments

    Based on type, the powder segment accounted for the largest share of the Europe stevia market in 2020. Based on application, the beverages segment accounted for the largest share of the Europe stevia market in 2020.

    Major Sources and Companies Listed

    A few major primary and secondary sources referred to for preparing this report on the Europe stevia market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report include Cargill, Incorporated; Ingredion Incorporated; Tate & Lyle PLC; the Archer-Daniels-Midland Company; S&W Seed Company; Morita Kagaku Kogyo Co., Ltd.; and PureCircle.


    Reasons to buy report

    • To understand the Europe stevia market landscape and identify market segments that are most likely to guarantee a strong return
    • Stay ahead of the race by comprehending the ever-changing competitive landscape for Europe stevia market
    • Efficiently plan M&A and partnership deals in Europe stevia market by identifying market segments with the most promising probable sales
    • Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Europe stevia market
    • Obtain market revenue forecast for market by various segments from 2019-2028 in Europe region.



    Europe Stevia Market Segmentation

    Europe Stevia Market -B

    y Type

    • Whole Leaf
    • Powder
    • Liquid

    Europe Stevia Market -By Application

    • Dairy and Frozen Dessert
    • Bakery and Confectionery
    • Tabletop Sweetener
    • Beverages
    • Others

    Europe Stevia Market – By Country

    • Germany
    • UK
    • France
    • Italy
    • Russia
    • Rest of Europe

    Europe Stevia Market – Company Profiles

    • Cargill, Incorporated
    • Ingredion Incorporated
    • Tate & Lyle PLC
    • The Archer-Daniels-Midland Company
    • S&W Seed Company
    • Morita Kagaku Kogyo Co., Ltd.
    • PureCircle  

    The List of Companies - Europe Stevia Market

    1. Cargill, Incorporated
    2. Ingredion Incorporated
    3. Tate & Lyle PLC
    4. The Archer-Daniels-Midland Company
    5. S&W Seed Company
    6. Morita Kagaku Kogyo Co., Ltd.
    7. PureCircle
    Frequently Asked Questions
    How big is the Europe Stevia Market?

    The Europe Stevia Market is valued at US$ 109.88 Million in 2021, it is projected to reach US$ 207.46 Million by 2028.

    What is the CAGR for Europe Stevia Market by (2021 - 2028)?

    As per our report Europe Stevia Market, the market size is valued at US$ 109.88 Million in 2021, projecting it to reach US$ 207.46 Million by 2028. This translates to a CAGR of approximately 9.5% during the forecast period.

    What segments are covered in this report?

    The Europe Stevia Market report typically cover these key segments-

    • Type (Whole Leaf, Powder, Liquid)
    • Application (Dairy & Frozen Dessert, Bakery & Confectionery, Tabletop Sweetener, Beverages)

    What is the historic period, base year, and forecast period taken for Europe Stevia Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe Stevia Market report:

  • Historic Period : 2019-2020
  • Base Year : 2021
  • Forecast Period : 2022-2028
  • Who are the major players in Europe Stevia Market?

    The Europe Stevia Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Cargill, Incorporated
  • Ingredion Incorporated
  • Tate & Lyle PLC
  • The Archer-Daniels-Midland Company
  • S&W Seed Company
  • Morita Kagaku Kogyo Co., Ltd.
  • PureCircle
  • Who should buy this report?

    The Europe Stevia Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Europe Stevia Market value chain can benefit from the information contained in a comprehensive market report.