Europe Stand Mixer Market

The Europe stand mixer market is expected to grow from US$ 653.33 million in 2021 to US$ 895.29 million by 2028; it is estimated to grow at a CAGR of 4.6% from 2021 to 2028.

Players operating in the market are focusing on adding new features to their products to improve their functionalities. Market players are also focusing on providing stand mixers in new and innovative colors. For instance, in May 2018, the Kenmore brand introduced a breakthrough design for the stand mixer category. A patented and revolutionary "pour-in top" design of the Kenmore Elite Ovation 5-quart stand mixer allows cooks to add ingredients directly into the mixing bowl without stopping the mixer, providing time-saving and convenience. In 2019, Kenwood launched its flagship mix stand mixer in a range of new colors, following the rise in popularity of copper and rose gold kitchen appliances. Moreover, in 2018, Smeg—an Italian high-end kitchen appliances company—launched the SMF03 stand mixer.

In July 2021, KitchenAid announced a brand new design in its Artisan Stand Mixer range with the limited-edition "Light and Shadow" color. In February 2021, KitchenAid released a new stand mixer color – honey. Moreover, at the 2018 International Home and Housewares Show in Chicago, KitchenAid launched new attachments and accessories for its iconic stand mixer. Hence, new product innovations in the stand mixers market will provide lucrative growth opportunities in the coming years. A range of colors and styles of stand mixers truly complement any colorful kitchen. These stand mixers are also paired with different textures and colors of bowls to complement kitchen colors and overall design. Thus, the trend of usage of colorful appliances in kitchen remodeling would offer opportunities for the stand mixer market growth in the coming years.

In Europe, France, the UK, and Russia are among the worst-hit countries by the COVID-19 pandemic. The pandemic has created a temporary distortion in the operations of industrial bases. The stand mixers market has been impacted due to disruptions in the supply chain. However, the various industries are coming on track after the lifting of lockdown measures. As the countries are reopening their economies, the demand for stand mixers is expected to rise in the coming months.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. Thus, the Europe stand mixer market is expected to grow at a good CAGR during the forecast period.

Europe Stand Mixer Market Revenue and Forecast to 2028 (US$ Million)

Europe Stand Mixer Market Segmentation

By Type

•  Tilt-Head
• Bowl-Lift

By End User

•  Residential
• Commercial

By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Other Distribution Channel

By Country

• • Australia
  • China
  • India
  • Japan
  • South Korea
  • Rest of APAC

Companies Mentioned

           

• De’Longhi Appliances S.r.l                      
• Whirlpool Corporation                          
• Koninklijke Philips N.V.                        
• Breville Group Limited                         
• SMEG S.p.A.                                        
• Hobart                        
• Ankarsrum Kitchen AB             
• Wonderchef Home Appliances Pvt. Ltd 
• Kenwood Limited
• Hamilton Beach Brands Holding Compan

Europe Stand Mixer Strategic Insights

Strategic insights for the Europe Stand Mixer provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Europe Stand Mixer Report Scope

Europe Stand Mixer Regional Insights

The geographic scope of the Europe Stand Mixer refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.