Europe Social Media Analytics Market

Historic Data: 2020-2021   |   Base Year: 2022   |   Forecast Period: 2023-2028

Analysis by Component [Solutions and Services (Professional Services and Managed Services)], Application (Customer Experience Management, Competitive Intelligence, Sales &


No. of Pages: 177    |    Report Code: BMIRE00027634    |    Category: Technology, Media and Telecommunications

Europe Social Media Analytics Market
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The social media analytics market in Europe is expected to grow from US$ 2,438.93 million in 2022 to US$ 7,672.98 million by 2028; it is estimated to grow at a CAGR of 21.0% from 2022 to 2028.

 

Expanding Number of Social Media Users in Developing Nations

The number of social media users has been rising rapidly across the Europe. However, the growth rate in developing nations has been faster than in developed nations. The World Bank’s International Finance Corporation piloted a project to inform farmers about market trends through messages on the phone aimed at the social empowerment of weaker sections of society. Additionally, the growth of social media platforms as protest platforms for atrocities and rights violation have also promoted such demand. Furthermore, social media platforms have become the preferred choice for showcasing talents, which were mostly reserved through various telecast programs. All such factors have become more accessible to people of developing nations due to the rising penetration of the internet and smartphones. Several such factors led to an exponential surge in the social media user base in developing nations. Such a huge increase in social media user base has led to the generation of a large amount of data. Such data can provide great growth opportunities for social media analytics solution and service providers to attract enterprises planning businesses to expand in the region. The generated data, by application of social media analytics, can be utilized for understanding regional competition, creating brand awareness amongst consumers, promoting products or services, and effectively handling consumer queries, among several others. Additionally, social media platforms can allow businesses to access user data from remote locations in a developing nation, which might not have been possible through traditional modes of data collection. Collection and analysis of such data can help to understand consumer requirements better, thus further aiding in business decisions. Hence the rising number of social media users in developing nations can be expected to provide ample growth opportunities for the social media analytics market over the next few years.

 

Market Overview

 

The Europe social media analytics market is spread into Germany, France, Russia, the UK, Italy, and the rest of Europe. The increasing adoption of big data analytics software by various organizations to make better and faster decisions and deliver a competitive advantage by analyzing and acting on timely information contributed significantly to the growth of the European social media analytics market. In addition, the growing demand for cloud-based social media analytics software among SMEs is positively impacting the growth of the social media analytics market in Europe. However, high implementation costs and a shortage of skilled workers are expected to hinder the market's growth in Europe. On the contrary, the growing need to gather better information for business planning and emerging trends such as social media analytics are expected to present favorable market expansion opportunities. Each of these factors is expected to impact the growth of the European social media analytics market.

 

Europe Social Media Analytics Market Revenue and Forecast to 2028 (US$ Million)

Europe Social Media Analytics Market Revenue and Forecast to 2028 (US$ Million)
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Europe Social Media Analytics Strategic Insights

Strategic insights for the Europe Social Media Analytics provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

strategic-framework/europe-social-media-analytics-market-strategic-framework.webp
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Europe Social Media Analytics Report Scope

Report Attribute Details
Market size in 2022 US$ 2,438.93 Million
Market Size by 2028 US$ 7,672.98 Million
Global CAGR (2022 - 2028) 21.0%
Historical Data 2020-2021
Forecast period 2023-2028
Segments Covered By Component
  • Solutions and Services
By Application
  • Customer Experience Management
  • Competitive Intelligence
  • Sales & Marketing Management
By Deployment
  • Cloud and On-Premise
By Organization Size
  • Large Enterprises and SMEs
By Vertical
  • BFSI
  • IT & Telecommunication
  • Media & Entertainment
  • Retail & e-Commerce
Regions and Countries Covered Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Market leaders and key company profiles
  • Cision Ltd.
  • Hootsuite Inc.
  • IBM Corporation
  • Meltwater N.V.
  • Oracle Corporation
  • Qualtrics International Inc.
  • Salesforce, Inc.
  • Sprout Social, Inc.
  • Talkwalker S.a.r.l
  • Zoho Corporation Pvt. Ltd.
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    Europe Social Media Analytics Regional Insights

    The geographic scope of the Europe Social Media Analytics refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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    Europe Social Media Analytics market Segmentation

     

    The Europe social media analytics market is segmented on the basis of component, application, deployment, organization size, vertical, and country. Based on component, the market is bifurcated into solutions and services. The solutions segment held a larger market share in 2022. Further the component is bifurcated into professional services and managed services.

    • Based on application, the market is bifurcated into customer experience management, competitive intelligence, sales & marketing management, and others

      .

      The competitive intelligence segment held the largest market share in 2022.
    • Based on deployment, the market is bifurcated into cloud and on-premise

      .

      The cloud segment held a larger market share in 2022.
    • Based on organization size, the market is bifurcated into large enterprises and SMEs

      .

      The large enterprises segment held a larger market share in 2022.
    • Based on vertical, the market is segmented into BFSI, IT & telecommunication, media & entertainment, retail & e-commerce, and others

      .

      The retail & e-commerce segment held the largest market share in 2022.
    • Based on country, the market is segmented into the Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Germany dominated the market share in 2022.

    Cision Ltd.; Hootsuite Inc.; IBM Corporation; Meltwater N.V.; Oracle Corporation; Qualtrics International Inc.; Salesforce, Inc.; Sprout Social, Inc.; Talkwalker S.a.r.l; Zoho Corporation Pvt. Ltd. are the leading companies operating in the Europe social media analytics market.   

    The List of Companies - Europe Social Media Analytics Market

    1. Cision Ltd.
    2. Hootsuite Inc.
    3. IBM Corporation
    4. Meltwater N.V.
    5. Oracle Corporation
    6. Qualtrics International Inc.
    7. Salesforce, Inc.  
    8. Sprout Social, Inc.
    9. Talkwalker S.a.r.l
    10. Zoho Corporation Pvt. Ltd.
    Frequently Asked Questions
    How big is the Europe Social Media Analytics Market?

    The Europe Social Media Analytics Market is valued at US$ 2,438.93 Million in 2022, it is projected to reach US$ 7,672.98 Million by 2028.

    What is the CAGR for Europe Social Media Analytics Market by (2022 - 2028)?

    As per our report Europe Social Media Analytics Market, the market size is valued at US$ 2,438.93 Million in 2022, projecting it to reach US$ 7,672.98 Million by 2028. This translates to a CAGR of approximately 21.0% during the forecast period.

    What segments are covered in this report?

    The Europe Social Media Analytics Market report typically cover these key segments-

    • Component (Solutions and Services)
    • Application (Customer Experience Management, Competitive Intelligence, Sales & Marketing Management)
    • Deployment (Cloud and On-Premise)
    • Organization Size (Large Enterprises and SMEs)
    • Vertical (BFSI, IT & Telecommunication, Media & Entertainment, Retail & e-Commerce)

    What is the historic period, base year, and forecast period taken for Europe Social Media Analytics Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe Social Media Analytics Market report:

  • Historic Period : 2020-2021
  • Base Year : 2022
  • Forecast Period : 2023-2028
  • Who are the major players in Europe Social Media Analytics Market?

    The Europe Social Media Analytics Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Cision Ltd.
  • Hootsuite Inc.
  • IBM Corporation
  • Meltwater N.V.
  • Oracle Corporation
  • Qualtrics International Inc.
  • Salesforce, Inc.
  • Sprout Social, Inc.
  • Talkwalker S.a.r.l
  • Zoho Corporation Pvt. Ltd.
  • Who should buy this report?

    The Europe Social Media Analytics Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Europe Social Media Analytics Market value chain can benefit from the information contained in a comprehensive market report.

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