Europe Skincare Treatment Devices Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Product (Light/LED Therapy and Photo Rejuvenation Devices, Liposuction Devices, Electrosurgical Devices, Microdermabrasion Devices, Laser-Based Devices, and Cryotherapy Devices), Application (Cellulite Reduction, Hair Removal, Skin Rejuvenation, Skin Tightening and Body Contouring, and Others), Distribution Channel (Online Retails, Specialty Stores, Supermarkets/Hypermarkets, and Other Sales Channels), and End User (Dermatology Clinics, Hospitals, Spas & Salons, and Others)
The skincare treatment devices market in Europe is expected to grow from US$ 3,054.50 million in 2021 to US$ 6,426.44 million by 2028; it is estimated to grow at a CAGR of 11.2% from 2021 to 2028.
The elevating demand for skincare treatment devices is attributed to the rising prevalence of skin disorders, flourishing beauty industry, the increasing demand for aesthetic treatments, and the growing preference for minimally and noninvasive beauty treatments. Furthermore, a surge in research and development activities, and strategic collaborations among various market players are leading to product developments and launches in the European skincare devices market. In March 2022, Lumenis Be, Ltd., announced the launch of triLift, a facial stimulation device targeting the three aging parameters—structure, contour, and texture—by treating the muscle layer, the dermal layer, and the epidermal layer. Lumenis unveiled this new device at the 2022 AAD Annual Meeting’s show floor. In January 2022, Obagi announced the launch of Skintrinsiq, its first entry into the skincare devices market. The Skintrinsiq device extracts impurities from the skin and increases Obagi product penetration by infusing them via customized skincare treatments. It uses InfuseIQ Technology to gently lift the upper layers of the skin, aiding the removal of impurities. Such product developments and launches are contributing to the skincare treatment devices market growth in Europe.
With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe Skincare treatment devices market at a substantial CAGR during the forecast period.
Europe Skincare Treatment Devices Market Revenue and Forecast to 2028 (US$ Million)
Get more information on this report :
Europe Skincare Treatment Devices Market Segmentation
The Europe skincare treatment devices market is segmented on the basis of product, application, distribution channel, end user, and country. Based on product, the market is segmented into light/LED therapy and photo rejuvenation devices, liposuction devices, electrosurgical devices, microdermabrasion devices, laser based devices, and cryotherapy devices. In 2021, the laser based devices segment held a larger share of the market; and it is also expected to register a higher CAGR during the forecast period. Based on application, the Europe skincare treatment devices market is segmented into cellulite reduction, hair removal, skin rejuvenation, skin tightening and body contouring, and others. In 2021, the hair removal segment held the largest market share; and the skin tightening and body contouring segment is expected to register the highest CAGR in the market during the forecast period. Based on distribution channel, the Europe skincare treatment devices market is segmented into online retails, specialty stores, supermarkets/ hypermarkets, and other sales channel. In 2021, the specialty stores segment held the largest market share; and the online retails segment is expected to register the highest CAGR in the market during the forecast period. Based on end user, the market is segmented into dermatology clinics, hospitals, spas & salons, and others. In 2021, the dermatology clinics segment held a larger share of the market; and the same segment is expected to register a higher CAGR during the forecast period. Based on country, the Europe skincare treatment devices market is segmented into the U.K., Germany, France, Italy, Spain, and Rest of Europe. In 2021, Germany held the largest market share; and the UK is expected to grow at the fastest CAGR during the forecast period.
Allergan Plc; Cutera, Inc.; Merz Pharma; Hologic, Inc.; Candela Medical; Panasonic Corporation; Michelson Diagnostics Ltd.; Bausch Health Companies Inc.; and Lumenis Be Ltd. are among the leading companies in the Europe skincare treatment devices market.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Europe Skincare Treatment Devices Market – By Product
1.3.2 Europe Skincare Treatment Devices Market – By Application
1.3.3 Europe Skincare Treatment Devices Market – By Distribution Channel
1.3.4 Europe Skincare Treatment Devices Market – By End User
1.3.5 Europe Skincare Treatment Devices Market – By Country
2. Europe Skincare Treatment Devices Market – Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Skincare Treatment Devices Market – Market Landscape
4.1 Overview
4.2 PEST Analysis
4.3 Expert Opinion
5. Europe Skincare Treatment Devices Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Raising Prevalence of Skin Disorders and Rising Awareness about Beauty Devices
5.1.2 Burgeoning New Product Launches and Rising Developments and Strategic Collaborations
5.2 Market Restraints
5.2.1 Expensive Cost of Skincare Treatment Devices and Adverse After Effects
5.3 Market Opportunities
5.3.1 Fostering Demand for Cosmetic Procedures and Untapped Opportunities
5.4 Future Trends
5.4.1 Strengthening Technological Advancements and Increasing R&D Development Activities, and Innovation
5.5 Impact analysis
6. Europe Skincare Treatment Devices Market Analysis
6.1 Europe Skincare Treatment Devices Market Revenue Forecast and Analysis
7. Europe Skincare Treatment Devices Market Analysis by Product
7.1 Overview
7.2 Europe Skincare Treatment Devices Market, By Product, 2021 & 2028 (%)
7.3 Light/LED Therapy and Photo Rejuvenation Device
7.3.1 Overview
7.3.2 Light/LED Therapy and Photo Rejuvenation Device: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
7.4 Liposuction Devices
7.4.1 Overview
7.4.2 Liposuction Devices: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
7.5 Electrosurgical Devices
7.5.1 Overview
7.5.2 Electrosurgical Devices: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
7.6 Microdermabrasion Devices
7.6.1 Overview
7.6.2 Microdermabrasion Devices: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
7.7 Laser Based Devices
7.7.1 Overview
7.7.2 Laser Based Devices: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
7.8 Cryotherapy Devices
7.8.1 Overview
7.8.2 Cryotherapy Devices: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
8. Europe Skincare Treatment Devices Market Analysis by Application
8.1 Overview
8.2 Europe Skincare Treatment Devices Market, By Application, 2021 & 2028 (%)
8.3 Cellulite Reduction
8.3.1 Overview
8.3.2 Cellulite Reduction: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
8.4 Hair Removal
8.4.1 Overview
8.4.2 Hair Removal Market: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
8.5 Skin Rejuvenation
8.5.1 Overview
8.5.2 Skin Rejuvenation Market: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
8.6 Skin Tightening and Body Contouring
8.6.1 Overview
8.6.2 Skin Tightening and Body Contouring Market: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
8.7 Others
8.7.1 Overview
8.7.2 Others: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
9. Europe Skincare Treatment Devices Market – by Distribution Channel
9.1 Overview
9.2 Europe Skincare Treatment Devices Market, By Distribution Channel, 2021 & 2028 (%)
9.3 Online Retailers
9.3.1 Overview
9.3.2 Online Retails: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
9.4 Specialty Stores
9.4.1 Overview
9.4.2 Specialty Stores: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
9.5 Hypermarkets/Supermarkets
9.5.1 Overview
9.5.2 Hypermarkets/Supermarkets: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
9.6 Other Sales Channel
9.6.1 Overview
9.6.2 Other Sales Channel: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
10. Europe Skincare Treatment Devices Market – by End User
10.1 Overview
10.2 Europe Skincare Treatment Devices Market, By End User, 2021 & 2028 (%)
10.3 Dermatology Clinics
10.3.1 Overview
10.3.2 Dermatology Clinics: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
10.4 Hospitals
10.4.1 Overview
10.4.2 Hospitals: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
10.5 Spas and Salons
10.5.1 Overview
10.5.2 Spas and Salons: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
10.6 Others
10.6.1 Overview
10.6.2 Others: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
11. Europe Skincare Treatment Devices Market – Country Analysis
11.1 Overview
11.1.1 Europe Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Country (%)
11.1.1.1 Germany Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
11.1.1.1.1 Germany Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
11.1.1.1.2 Germany Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Product (US$ Million)
11.1.1.1.3 Germany Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Application (US$ Million)
11.1.1.1.4 Germany Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Distribution Channel (US$ Million)
11.1.1.1.5 Germany Skincare Treatment Devices Market Revenue and Forecasts to 2028, By End User (US$ Million)
11.1.1.2 UK Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
11.1.1.2.1 UK Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
11.1.1.2.2 UK Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Product (US$ Million)
11.1.1.2.3 UK Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Application (US$ Million)
11.1.1.2.4 UK Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Distribution Channel (US$ Million)
11.1.1.2.5 UK Skincare Treatment Devices Market Revenue and Forecasts to 2028, By End User (US$ Million)
11.1.1.3 France Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
11.1.1.3.1 France Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
11.1.1.3.2 France Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Product (US$ Million)
11.1.1.3.3 France Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Application (US$ Million)
11.1.1.3.4 France Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Distribution Channel (US$ Million)
11.1.1.3.5 France Skincare Treatment Devices Market Revenue and Forecasts to 2028, By End User (US$ Million)
11.1.1.4 Italy Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
11.1.1.4.1 Italy Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
11.1.1.4.2 Italy Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Product (US$ Million)
11.1.1.4.3 Italy Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Application (US$ Million)
11.1.1.4.4 Italy Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Distribution Channel (US$ Million)
11.1.1.4.5 Italy Skincare Treatment Devices Market Revenue and Forecasts to 2028, By End User (US$ Million)
11.1.1.5 Spain Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
11.1.1.5.1 Spain Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
11.1.1.5.2 Spain Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Product (US$ Million)
11.1.1.5.3 Spain Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Application (US$ Million)
11.1.1.5.4 Spain Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Distribution Channel (US$ Million)
11.1.1.5.5 Spain Skincare Treatment Devices Market Revenue and Forecasts to 2028, By End User (US$ Million)
11.1.1.6 Rest of Europe Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
11.1.1.6.1 Rest of Europe Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
11.1.1.6.2 Rest of Europe Skincare Treatment Devices Market Revenue and Forecasts to 2028,By Product (US$ Million)
11.1.1.6.3 Rest of Europe Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Application (US$ Million)
11.1.1.6.4 Rest of Europe Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Distribution Channel (US$ Million)
11.1.1.6.5 Rest of Europe Skincare Treatment Devices Market Revenue and Forecasts to 2028, By End User (US$ Million)
12. Skincare Treatment Devices Market–Industry Landscape
12.1 Overview
12.2 Organic Developments
12.2.1 Overview
12.3 Inorganic Developments
12.3.1 Overview
13. Company Profiles
13.1 Allergan Plc
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Cutera, Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Merz Pharma
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Hologic, Inc.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Candela Medical
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Panasonic Corporation
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Michelson Diagnostics Ltd.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Bausch Health Companies Inc.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Lumenis Be Ltd.
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
LIST OF TABLES
Table 1. Top Clinics for Reconstructive and Plastic Surgery in Germany
Table 2. Germany Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Product (US$ Million).
Table 3. Germany Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Application (US$ Million).
Table 4. Germany Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Distribution Channel (US$ Million).
Table 5. Germany Skincare Treatment Devices Market Revenue and Forecasts to 2028, By End User (US$ Million).
Table 6. UK Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Product (US$ Million).
Table 7. UK Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Application (US$ Million).
Table 8. UK Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Distribution Channel (US$ Million).
Table 9. UK Skincare Treatment Devices Market Revenue and Forecasts to 2028, By End User (US$ Million).
Table 10. France Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Product (US$ Million).
Table 11. France Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Application (US$ Million).
Table 12. France Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Distribution Channel (US$ Million).
Table 13. France Skincare Treatment Devices Market Revenue and Forecasts to 2028, By End User (US$ Million).
Table 14. Italy Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Product (US$ Million).
Table 15. Italy Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Application (US$ Million).
Table 16. Italy Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Distribution Channel (US$ Million).
Table 17. Italy Skincare Treatment Devices Market Revenue and Forecasts to 2028, By End User (US$ Million).
Table 18. Spain Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Product (US$ Million).
Table 19. Spain Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Application (US$ Million).
Table 20. Spain Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Distribution Channel (US$ Million).
Table 21. Spain Skincare Treatment Devices Market Revenue and Forecasts to 2028, By End User (US$ Million).
Table 22. Rest of Europe Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Product (US$ Million).
Table 23. Rest of Europe Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Application (US$ Million).
Table 24. Rest of Europe Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Distribution Channel (US$ Million).
Table 25. Rest of Europe Skincare Treatment Devices Market Revenue and Forecasts to 2028, By End User (US$ Million).
Table 26. Organic Developments Done by Companies
Table 27. Inorganic Developments Done by Companies
Table 28. Glossary of Terms, Europe Skincare Treatment Devices Market
LIST OF FIGURES
Figure 1. Europe Skincare Treatment Devices Market Segmentation
Figure 2. Europe Skincare Treatment Devices Segmentation, By Country
Figure 3. Europe Skincare Treatment Devices Market Overview
Figure 4. Laser Based Devices Segment Held Largest Share of Product Segment in Skincare Treatment Devices Market
Figure 5. The UK Is Expected to Show Remarkable Growth During the Forecast Period
Figure 6. Europe Skincare Treatment Devices Market, Industry Landscape
Figure 7. Europe PEST Analysis
Figure 8. Expert Opinion
Figure 9. Europe Skincare Treatment Devices Market Impact Analysis of Driver and Restraints
Figure 10. Europe Skincare Treatment Devices Market – Revenue Forecast and Analysis – 2021- 2028
Figure 11. Europe Skincare Treatment Devices Market, By Product, 2021 & 2028 (%)
Figure 12. Light/LED Therapy and Photo Rejuvenation Device: Skincare Treatment Devices Market Revenue And Forecasts to 2028 (US$ Million)
Figure 13. Liposuction Devices: Skincare Treatment Devices Market Revenue And Forecasts to 2028 (US$ Million)
Figure 14. Electrosurgical Devices: Skincare Treatment Devices Market Revenue And Forecasts to 2028 (US$ Million)
Figure 15. Microdermabrasion Devices: Skincare Treatment Devices Market Revenue And Forecasts to 2028 (US$ Million)
Figure 16. Laser Based Devices: Skincare Treatment Devices Market Revenue And Forecasts to 2028 (US$ Million)
Figure 17. Cryotherapy Devices: Skincare Treatment Devices Market Revenue And Forecasts to 2028 (US$ Million)
Figure 18. Europe Skincare Treatment Devices Market, By Application, 2021 & 2028 (%)
Figure 19. Cellulite Reduction: Skincare Treatment Devices Market Revenue And Forecasts to 2028 (US$ Million)
Figure 20. Hair Removal Market: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
Figure 21. Skin Rejuvenation Market: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
Figure 22. Skin Tightening and Body Contouring Market: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
Figure 23. Others: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
Figure 24. Europe Skincare Treatment Devices Market, by Distribution Channel, 2021 & 2028 (%)
Figure 25. Online Retailers: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
Figure 26. Specialty Stores: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
Figure 27. Hypermarkets/Supermarkets: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
Figure 28. Other Sales Channel: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
Figure 29. Europe Skincare Treatment Devices Market, by End User, 2021 & 2028 (%)
Figure 30. Dermatology Clinics: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
Figure 31. Hospitals: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
Figure 32. Spas and Salons: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
Figure 33. Others: Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
Figure 34. Europe: Skincare Treatment Devices Market Revenue Overview, by Country, 2021 (US$ Million)
Figure 35. Europe Skincare Treatment Devices Market Revenue and Forecasts to 2028, By Country (%)
Figure 36. Germany Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
Figure 37. UK Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
Figure 38. France Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
Figure 39. Italy Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
Figure 40. Spain Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
Figure 41. Rest of Europe Skincare Treatment Devices Market Revenue and Forecasts to 2028 (US$ Million)
- Allergan Plc
- Cutera, Inc.
- Merz Pharma
- Hologic, Inc.
- Candela Medical
- Panasonic Corporation
- Michelson Diagnostics Ltd.
- Bausch Health Companies Inc.
- Lumenis Be Ltd.
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Europe skincare treatment devices market.
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the Europe skincare treatment devices market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the skincare treatment devices market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution