Europe Sex Toys Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Material (Metal, Silicone, Plastic, Glass, and Others); Gender (Male, and Female); Distribution Channel (E-Commerce, Specialty Stores, and Others)

The Europe sex toys market is expected to grow from US$ 9,419.92 million in 2021 to US$ 15,342.31 million by 2028. It is estimated to record a CAGR of 7.2% from 2021 to 2028.

Increasing Adoption of Technology in Sex Toys to Expand the Europe Sex Toys Market During Forecast Period

Sex toy manufacturers are focusing on the use of technology to enhance the capabilities of sex toys. Motors and batteries to simulate the human environment, touch-based interfaces, virtual reality and brain-computer interfacing, artificial intelligence for response and control, and focus on the development of stretchable skins are among the technologies adopted by manufacturers to promote and enhance the performance of the products. In January 2020, OhMiBod launched blueMotion NEX|3, a Bluetooth-enabled and application-controlled vibrating ring for couples. This new functionality enables users to listen to music on their mobiles while enjoying the rhythm and beat of songs through their vibrator. In August 2018, Kiiroo launched a bidirectional teledildonic platform. The newly launched system enables partners to give sexual pleasure even from remote locations.

Europe Sex Toys Market Overview

The Europe sex toys market is segmented into the UK, Germany, France, Italy, Spain, and the Rest of Europe. Germany is the leading market for sex toys-related products in the region. The country established safety laws and health guidelines for the use of such products. The product is readily available to customers through stores or online stores. Moreover, the sex toy manufacturers such as Fun Factory offer a wide range of products and have established a reliable distribution channel network in different locations. Thus, the sex toys market in Europe is anticipated to grow significantly during the forecast period due to the above factors.

Europe Sex Toys Market Revenue and Forecast to 2028 (US$ Million)

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Europe Sex Toys Market Segmentation

The Europe sex toys market is segmented on the basis of material, gender, product, distribution channel, and country.

Based on material, the Europe sex toys market is segmented into silicone, plastic, metal, glass, and others. The silicone segment held the largest market share in 2021.

Based on gender, the Europe sex toys market is bifurcated into female and male. The female segment held a larger market share in 2021.

Based on product, the Europe sex toys market is segmented into vibrators, dildos, anal toys, penis rings, BDSM toys, masturbation sleeves, sex dolls, clothing, and others. The vibrators segment held the largest market share in 2021.

Based on distribution channel, the Europe sex toys market is segmented into e-commerce, specialty stores, and others. The e-commerce segment held the largest market share in 2021.

Based on country, the market is segmented into the UK, Germany, France, Italy, Spain, and the Rest of Europe. Germany dominated the market share in 2021.

BMS Factory; FUN FACTORY GmbH; LELO; LIFESTYLES HEALTHCARE PTE LTD; Lovehoney Group Ltd.; TENGA Co., Ltd.; and WOW Tech International GmbH group Ltd are among the leading companies operating in the Europe sex toys market.

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 Europe Sex Toys Market – By Material

1.3.2 Europe Sex Toys Market – By Gender

1.3.3 Europe Sex Toys Market – By Product

1.3.4 Europe Sex Toys Market – By Distribution Channel

1.3.5 Europe Sex Toys Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. Europe Sex Toys Market – Market Landscape

4.1 Overview

4.2 Europe PEST Analysis

4.3 Experts Opinion

5. Europe Sex Toys Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Changing Perception of Customers Toward Utilization of Sex Toys

5.2 Market Restraints

5.2.1 Harmful Chemicals in Sex Toys

5.3 Market Opportunities

5.3.1 Increasing Investment by Sex Toys Manufacturers

5.4 Future Trends

5.4.1 Increasing Adoption of Technology in Sex Toys

5.4.2 App-Enabled Distance Toys and Bluetooth-Powered Toys:

5.4.3 Adventurous Toys:

5.4.4 USB-Rechargeable Toys:

5.4.5 Sex Toys for Medicalization and Sexual Health Promotion:

5.5 Impact Analysis of Drivers and Restraints on the Market

6. Sex Toys Market– Europe Analysis

6.1 Europe Sex Toys Market Revenue Forecast and Analysis

7. Europe Sex Toys Market– By Material

7.1 Overview

7.2 Europe Sex Toys Market Share, by Material, 2020 and 2028 (%)

7.3 Silicone

7.3.1 Overview

7.3.2 Silicone: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.4 Plastic

7.4.1 Overview

7.4.2 Plastic: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.5 Metal

7.5.1 Overview

7.5.2 Metal: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.6 Glass

7.6.1 Overview

7.6.2 Glass: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

7.7 Others

7.7.1 Overview

7.7.2 Others: Europe Sex toys Market– Revenue and Forecast to 2028 (USD Million)

8. Europe Sex Toys Market– By Gender

8.1 Overview

8.2 Europe Sex Toys Market Share, by Gender, 2020 and 2028 (%)

8.3 Female

8.3.1 Overview

8.3.2 Female: Europe Sex toys Market– Revenue and Forecast to 2028 (USD Million)

8.4 Male

8.4.1 Overview

8.4.2 Male: Europe Sex toys Market– Revenue and Forecast to 2028 (USD Million)

9. Europe Sex Toys Market– By Product

9.1 Overview

9.2 Europe Sex Toys Market Share, by Product, 2020 and 2028 (%)

9.3 Vibrators

9.3.1 Overview

9.3.2 Vibrators: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

9.4 Dildos

9.4.1 Overview

9.4.2 Dildos: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

9.5 Anal Toys

9.5.1 Overview

9.5.2 Anal Toys: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

9.6 Penis Rings

9.6.1 Overview

9.6.2 Penis Rings: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

9.7 BDSM Toys

9.7.1 Overview

9.7.2 BDSM Toys: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

9.8 Masturbation Sleeves

9.8.1 Overview

9.8.2 Masturbation Sleeves: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

9.9 Sex Dolls

9.9.1 Overview

9.9.2 Sex Dolls: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

9.10 Clothing

9.10.1 Overview

9.10.2 Clothing: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

9.11 Others

9.11.1 Overview

9.11.2 Others: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

10. Europe Sex Toys Market– By Distribution Channel

10.1 Overview

10.2 Europe Sex Toys Market Share, by Distribution Channel, 2020 and 2028 (%)

10.3 E-Commerce

10.3.1 Overview

10.3.2 E-Commerce: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

10.4 Specialty Stores

10.4.1 Overview

10.4.2 Specialty Stores: Europe Sex toys Market– Revenue and Forecast to 2028 (USD Million)

10.5 Others

10.5.1 Overview

10.5.2 Others: Europe Sex toys Market– Revenue and Forecast to 2028 (USD Million)

11. Europe Sex Toys Market – Country Analysis

11.1 Overview

11.1.1 Europe: Sex Toy Market, by Country, 2020 & 2028(%)

11.1.2 Germany: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

11.1.2.1 Germany: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

11.1.2.2 Germany: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

11.1.2.3 Germany: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

11.1.2.4 Germany: Sex toys Market, by Product, 2019–2028 (USD Million)

11.1.2.5 Germany: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

11.1.3 France: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

11.1.3.1 France: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

11.1.3.2 France: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

11.1.3.3 France: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

11.1.3.4 France: Sex toys Market, by Product, 2019–2028 (USD Million)

11.1.3.5 France: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

11.1.4 UK: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

11.1.4.1 UK: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

11.1.4.2 UK: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

11.1.4.3 UK: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

11.1.4.4 UK: Sex toys Market, by Product, 2019–2028 (USD Million)

11.1.4.5 UK: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

11.1.5 Italy: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

11.1.5.1 Italy: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

11.1.5.2 Italy: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

11.1.5.3 Italy: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

11.1.5.4 Italy: Sex toys Market, by Product, 2019–2028 (USD Million)

11.1.5.5 Italy: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

11.1.6 Spain: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

11.1.6.1 Spain: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

11.1.6.2 Spain: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

11.1.6.3 Spain: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

11.1.6.4 Spain: Sex toys Market, by Product, 2019–2028 (USD Million)

11.1.6.5 Spain: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

11.1.7 Rest of Europe: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

11.1.7.1 Rest of Europe: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

11.1.7.2 Rest of Europe: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

11.1.7.3 Rest of Europe: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

11.1.7.4 Rest of Europe: Sex toys Market, by Product, 2019–2028 (USD Million)

11.1.7.5 Rest of Europe: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

12. Industry Landscape

12.1 Overview

12.2 Organic Developments

12.2.1 Overview

12.3 Inorganic Developments

12.3.1 Overview

13. Company Profiles

13.1 LELO

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.1.7 Business Strategy

13.2 LIFESTYLES HEALTHCARE PTE LTD

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.2.7 Business Strategy

13.3 BMS Factory

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.3.6 Key Developments

13.3.7 Business Strategy

13.4 TENGA Co., Ltd.

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.4.6 Key Developments

13.4.7 Business Strategy

13.5 FUN FACTORY GmbH

13.5.1 Key Facts

13.5.2 Business Description

13.5.3 Products and Services

13.5.4 Financial Overview

13.5.5 SWOT Analysis

13.5.6 Key Developments

13.5.7 Business Strategy

13.6 WOW Tech International GmbH

13.6.1 Key Facts

13.6.2 Business Description

13.6.3 Products and Services

13.6.4 Financial Overview

13.6.5 SWOT Analysis

13.6.6 Business Strategy

13.7 Lovehoney Group Ltd.

13.7.1 Overview

13.7.2 Product Portfolio

13.7.3 SWOT Analysis

13.7.4 Recent Developments

13.7.5 Business Strategy

14. Appendix

14.1 About the Insight Partners

14.2 Glossary of Terms

LIST OF TABLES

Table 1. Europe Sex Toys Market Revenue and Forecast to 2028 (US$ Million)

Table 2. Germany: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

Table 3. Germany: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 4. Germany Sex Toys Market, by Product– Revenue and Forecast to 2028 (USD Million)

Table 5. Germany: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

Table 6. France: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

Table 7. France: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 8. France Sex Toys Market, by Product– Revenue and Forecast to 2028 (USD Million)

Table 9. France: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

Table 10. UK: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

Table 11. UK: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 12. UK Sex Toys Market, by Product– Revenue and Forecast to 2028 (USD Million)

Table 13. UK: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

Table 14. Italy: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

Table 15. Italy: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 16. Italy Sex Toys Market, by Product– Revenue and Forecast to 2028 (USD Million)

Table 17. Italy: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

Table 18. Spain: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

Table 19. Spain: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 20. Spain Sex Toys Market, by Product– Revenue and Forecast to 2028 (USD Million)

Table 21. Spain: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

Table 22. Rest of Europe: Sex Toy Market, by Material – Revenue and Forecast to 2028 (USD Million)

Table 23. Rest of Europe: Sex Toy Market, by Gender– Revenue and Forecast to 2028 (USD Million)

Table 24. Rest of Europe Sex Toys Market, by Product– Revenue and Forecast to 2028 (USD Million)

Table 25. Rest of Europe: Sex Toy Market, by Distribution Channel– Revenue and Forecast to 2028 (USD Million)

Table 26. Organic Developments Done by Companies

Table 27. Inorganic Developments Done by Companies

Table 28. Glossary of Terms, Sex toys Market

LIST OF FIGURES

Figure 1. Europe Sex Toys Market Segmentation

Figure 2. Europe Sex Toys Market, By Country

Figure 3. Europe Sex Toys Market Overview

Figure 4. Europe Sex Toys Market, By Material

Figure 5. Europe Sex Toys Market, By Country

Figure 7. Europe: PEST Analysis

Figure 8. Experts Opinion

Figure 9. Europe Sex Toys Market Impact Analysis of Drivers and Restraints

Figure 10. Europe Sex Toys Market– Revenue Forecast and Analysis – 2019- 2028

Figure 11. Europe Sex Toys Market Share, by Material, 2020 and 2028 (%)

Figure 12. Silicone: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 13. Plastic: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 14. Metal: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 15. Glass: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 16. Others: Europe Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 17. Europe Sex Toys Market Share, by Gender, 2020 and 2028 (%)

Figure 18. Female: Europe Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 19. Male: Europe Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 20. Europe Sex Toys Market Share, by Product, 2020 and 2028 (%)

Figure 21. Vibrators: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 22. Dildos: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 23. Anal Toys: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 24. Penis Rings: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 25. BDSM Toys: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 26. Masturbation Sleeves: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 27. Sex Dolls: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 28. Clothing: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 29. Others: Europe Sex Toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 30. Europe Sex Toys Market Share, by Distribution Channel, 2020 and 2028 (%)

Figure 31. E-Commerce: Europe Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 32. Specialty Stores: Europe Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 33. Others: Europe Sex toys Market– Revenue and Forecast to 2028 (USD Million)

Figure 34. Europe: Sex Toy Market, by Key Country – Revenue (2020) (USD Million)

Figure 35. Europe: Sex Toy Market, by Country, 2020 & 2028 (%)

Figure 36. Germany: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

Figure 37. France: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

Figure 38. UK: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

Figure 39. Italy: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

Figure 40. Spain: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

Figure 41. Rest of Europe: Sex Toy Market – Revenue and Forecast to 2028 (USD Million)

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe sex toys market.
Highlights key business priorities in order to assist companies to realign their business strategies
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Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the sex toys market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

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