Europe Self- Tanning Products Market

The Europe self- tanning products market is expected to grow from US$ 487.20 million in 2022 to US$ 678.04 million by 2028. It is estimated to grow at a CAGR of 5.7% from 2022 to 2028.

Growth of Cosmetic Industry Across the Region bolster the Europe Self- Tanning Products Market

In the recent times, health and skin care awareness has increased significantly across the region. The increase in developments in sustainable cosmetics, advertising strategies, and innovative product branding are the major factors responsible for establishing the cosmetic industry. Also, the rise in health concerns about skin diseases and other health risks associated with environmental and sun exposure increases the demand for cosmetic product offerings. Women are increasingly adding grooming products into their daily routines.

The cosmetics market in Europe is well established, the cosmetic industry is significantly growing. With rising number of product launches in the market, consumers can choose from multiple brands available in the market. According to the 2019 survey on social media, Huda Beauty had the highest user engagement, with 246.37 million actions. Ranked second was Kylie Cosmetics which accounted for 215.24 million cross-platform actions. Based on retail sales, chain beauty store Ulta Salon, Cosmetics & Fragrance was one of the leading health and beauty retailers. People are spending extensively on personal care and cosmetic products as they are conscious about their appearance in social settings. For instance, as per the data published in L'Oréal 2020 annual report, the global beauty markets were witnessing the growth rate by 8% in 2019. Thus, the rising expenditure on beauty products aids in the growth of the global cosmetic industry.

Self-tanning products are becoming increasingly popular as people are fond of bronze and tanned skin tones. Also, these products are convenient to use as they impart desired skin tone without sun exposure and sun damage. The Centers for Disease Control and Prevention (CDC) promoted the use of self-tan products by considering them a safer alternative to UV-induced tanning. Thus, consumers are increasingly using self-tanning products. Thus, the growth of cosmetics industry across the region and the increased use of self-tanners are significantly driving the Europe self-tanning products market.

Europe Self- Tanning Products Market Overview

The self-tanning products market in Europe is segmented into Germany, France, Italy, the UK, and the Rest of Europe. The market growth in Europe is ascribed to a well-established personal care industry in these countries. The region is the world’s largest market for cosmetics and other personal care products. According to Cosmetic Europe, a vast majority of 500 million European consumers use cosmetic and personal care products daily to enhance their well-being and boost their self-esteem. Transforming lifestyle trends, specifically related to skincare, further influence the self-tanning products market growth in the region. Self-tanning products—particularly body tanners, face tanners, and skin tanners—are in high demand, especially in developed European countries. The growing body of evidence demonstrating the harmful effects of sunshine and UV radiation on human skin is expected to accelerate the demand for tan solutions, which work without UV rays.

The presence of a large number of working women in Europe can be associated with an increase in spending on beauty and personal care items, particularly self-tanning products. Additionally, several countries in the region host various internationally recognized fashion events, which advertise various skin enrichment goods, including self-tanning products. Such events help self-tanning product providers gain the attention of more customers.

Europe Self- Tanning Products Market Revenue and Forecast to 2028 (US$ Million)

Europe Self- Tanning Products Strategic Insights

Strategic insights for the Europe Self- Tanning Products provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Europe Self- Tanning Products Report Scope

Europe Self- Tanning Products Regional Insights

The geographic scope of the Europe Self- Tanning Products refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

Europe Self- Tanning Products Market Segmentation

The Europe self- tanning products market is segmented into product type, category, distribution channel, and country.

Based on product type, the Europe self- tanning products market is segmented into creams and lotion, serum, mist, and others. The others segment held largest share of the Europe self- tanning products market in 2022.

Based on category, the Europe self- tanning products market is segmented into natural & organic and conventional. The conventional segment held a larger share of the Europe self- tanning products market in 2022.

Based on distribution channel, the Europe self- tanning products market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. The others segment held a largest share of the Europe self- tanning products market in 2022.

Based on country, the Europe self- tanning products market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the share of the Europe self- tanning products market in 2022.

Coty Inc; Edgewell Personal Care Co; HotHouse Beauty Ltd; Johnson & Johnson; KAO Corp; L'Oreal SA; PZ Cussons Plc; and Supernova UK Pty Ltd are the leading companies operating in the Europe self- tanning products market.