Europe Road Marking Material Market

Market Introduction

Road markings are crucial in ensuring road safety. These materials are used to provide visible signs on streets, motorways, driveways, parking areas, airfields, and many other areas. Such markings help signify any delineation of traffic path as well as ensure safe, smooth, and orderly movement of traffic. They also act as a tool for controlling and warning the road users about their road safety. The rise in focus toward road safety, coupled with the increased investments in better road infrastructural facilities and technological advancements such as skid resistance and retro reflectivity, would propel the growth of the road marking materials in Europe in the coming years. These marking materials are mainly classified into two types: performance-based and paint-based markings.

Europe Road Marking Material Strategic Insights

Strategic insights for the Europe Road Marking Material provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Europe Road Marking Material Report Scope

Europe Road Marking Material Regional Insights

The geographic scope of the Europe Road Marking Material refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

The road marking material market was valued at US$ 1,465.55 million in 2018 and is projected to reach US$ 2,482.63 million by 2027; it is expected to grow at a CAGR of 6.1% from 2019 to 2027. Factors driving the market growth include increase in roadway safety standards and government regulations, and adoption of better technologies. However, stringent regulations related to solvent-based road markings restrain market growth.

Key Market Segments

The paint-based markings segment held the largest share in the Europe road marking material market, by type, in 2018. Further, the road and highway marking segment held the significant share of the Europe market, by application, in 2018.

Impact of COVID-19

The COVID-19 outbreak has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. Chemicals and materials is one of the major industries in the world facing serious disruptions such as supply chain breaks, events cancellations, and office shutdowns as a result of this outbreak. China is the global hub of manufacturing and largest raw material supplier for various industries, and it is also one of the worst affected countries. The lockdown of various plants and factories in China is affecting the global supply chains and negatively impacting the manufacturing, and sales of various chemicals and materials. The overall market breakdown due to COVID-19 is also affecting the growth of the road marking material market due to shutting down of factories, obstacle in supply chain, and downturn in world economy.

Major Sources and Companies Listed

A few of the major primary and secondary sources for road marking material market associated with the report are Road Safety Markings Association (RSMA), EuroRAP, German Road Markings Association, Road Federation Belgium, and others. The major companies operating in the market are The 3M Company, Aximum S.A., Asian Paints Limited, Ennis-Flint, Inc., Geveko Markings Inc., SealMaster, SWARCO AG, The Sherwin-Williams Company, Helios Group, and Evonik Industries AG, among others.

Reasons to Buy Report

• Understand the Europe road marking material market landscape and identify market segments that are most likely to guarantee a strong return
• Stay ahead of the race by comprehending the ever-changing competitive landscape for Europe road marking material market
• Efficiently plan M&A and partnership deals in Europe road marking material market by identifying market segments with the most promising probable sales
• Make knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Europe road marking material market
• Obtain market revenue forecast for market by various segments from 2018 to 2027 in Europe regions.

EUROPE ROAD MARKING MATERIAL MARKET SEGMENTATION

By Type

• Performance-Based Markings
• Paint-Based Markings

By Application

• Road and Highway Marking
• Parking Lot Marking
• Factory Marking
• Airport Marking
• Airport Marking
• Others

By Country

• Germany
• France
• Italy
• United Kingdom
• Russia
• Spain
• Rest of Europe

Company Profiles

• The 3M Company
• Aximum  S.A.
• Asian Paints Limited
• Ennis-Flint, Inc
• Geveko Markings Inc.
• SealMaster
• SWARCO AG
• The Sherwin-Williams Company
• Helios Group
• Evonik Industries AG