Europe Probiotic Supplements Market

Market Introduction

Probiotic supplements contain mixed cultures of live microorganisms that help improve digestive and immune health. They boost nutrient absorption, which enhances immunity and reduces the risk of chronic diseases and infections. In Europe, the majority of the population is targeting digestive wellness. This factor is driving the Europe probiotic supplements market growth.

Market Overview and Dynamics

The Europe probiotic supplements market value accounted for US$ 1,675.37 million in 2021 and is projected to reach US$ 2,673.96 million by 2028; it is expected to grow at a CAGR of 7.1% from 2022 to 2028. The growing preference for gummy formats of probiotic supplements is expected to drive the market. There is a rising demand for probiotic gummies in Europe as consumers seek health advantages without compromising taste. Gummies infused with probiotics are available in various flavors at affordable prices. Moreover, they are easier to consume than pills. Adult consumers increasingly prefer probiotic supplements in gummy format due to pill fatigue. Moreover, kids prefer gummies over pills, tablets, and capsules, as gummies taste like candies. As the gummy format of probiotic supplements is gaining traction among consumers, manufacturers are developing innovative products with low-sugar, plant-based, gluten-free, and clean-label claims. Moreover, they are launching products with a wide range of flavors that are attracting a large number of consumers. For instance, Wren Laboratories, a UK-based dietary supplements company, launched adult probiotic gummies under its Optibac brand. The product is infused with Bacillus coagulans Unique IS-2 probiotic strain and has added nutrients such as vitamin D, zinc, calcium, and prebiotic FOS. Such products are expected to gain immense traction among European consumers in the coming years, driving the Europe probiotic supplements market growth.

Key Market Segments

Based on distribution channel, the Europe probiotic supplements market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. In 2021, the specialty stores segment held the largest market share. These stores are retail chains that sell a particular product category. Specialty stores for probiotic supplements include pharmacies and nutrition stores, where probiotic supplements are easily available. They have a deep product assortment from different brands. Specialty stores are widely preferred distribution channels for probiotic supplements due to the availability of an extensive range of products, attractive deals, discounts, and high-end customer service. The staff in these stores is well-trained to assist customers regarding the details of products and help consumers to understand the benefits and characteristics of products before purchasing. This ensures high customer satisfaction, driving the segment.

Based on product type, the Europe probiotic supplements market is segmented into capsules & tablets, gummies, powder, and others. The gummies segment is projected to register the highest CAGR over the forecast period. Gummies are innovative drug delivery formats widely accepted by consumers owing to their palatability. Probiotic gummies are available in various flavors, boosting their popularity among different age groups. Children and adults are looking for palatable options to maintain their gut health, which drives the segment. 

Major Sources and Companies Listed

A few major primary and secondary sources referred to while preparing the report on the Europe probiotic supplements market are company websites, annual reports, financial reports, national government documents, and statistical databases. Nature’s Bounty; Pharmavite LLC.; Biogaia; Herbalife Nutrition Ltd.; Bayer AG; GNC; Nature’s Way Products, LLC; SFI Health; Amway; and Church & Dwight Co, Inc. are among the major companies listed in the report. 

Reasons to Buy Report

• To understand the Europe probiotic supplements market landscape and identify segments that are most likely to guarantee a strong return
• To stay ahead of the race by comprehending the ever-changing competitive market landscape in Europe
• To efficiently plan mergers and acquisitions and partnership deals in the Europe probiotic supplements market by identifying market segments with the most promising probable sales
• To make knowledgeable business decisions from a perceptive and comprehensive analysis of the performance of various market segments
• To obtain a market revenue forecast for various segments for the period of 2020–2028

Based on type, the Europe probiotic supplements market is segmented into capsules & tablets, gummies, powder, and others. Based on distribution channel, the Europe Probiotic Supplements Market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others.

Company Profiles

• Nature’s Bounty
• Pharmavite LLC.
• Biogaia
• Herbalife Nutrition Ltd.
• Bayer AG
• GNC
• Nature’s Way Products, LLC
• SFI Health
• Amway
• Church & Dwight Co, Inc.

Europe Probiotic Supplements Strategic Insights

Strategic insights for the Europe Probiotic Supplements provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Europe Probiotic Supplements Report Scope

Europe Probiotic Supplements Regional Insights

The geographic scope of the Europe Probiotic Supplements refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.