Europe PR Analytics Software Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Deployment (On-Premise and Cloud-Based) and Organization Size (Small and Medium Enterprises and Large Enterprises)
Market Introduction
The Europe PR analytics software market is primarily spread across the US, Canada, and Mexico. The public relations (PR) industry has experienced volatility. With an evolving digital media landscape, clients have shifted their budgets from traditional mass media, such as TV, print, and radio, toward more below-the-line or niche-focused strategies to reach targeted audience groups. Consequently, industry operators have focused on social media platforms, including Facebook, Twitter, YouTube, Instagram, and blogs, as areas of growth for public relations campaigns. In addition to fragmented consumer segments, these strategies enable clients to measure the reach of campaigns through direct online interaction and analytics, making them decide better in consumer buying preferences. For instance, in the US, PR agencies generated a revenue of US$ 14 billion in 2019, experiencing a significant growth compared to previous years.
In 2020, the impact of COVID-19 differed from country to country across Europe as selected countries witnessed an increase in the number of recorded cases and subsequently attracted strict and longer lockdown periods or social isolation. However, Western European countries, such as Germany, France, Russia, the United Kingdom, and others, have seen a comparatively modest decrease in their growth activities because of the robust healthcare system. To protect its citizens from the virus, the European government has made tremendous investments in incorporating technologies in its healthcare systems to help identify signs of the virus. Further, in 2021, the offices have begun to operate properly with the uplifting of lockdown and ongoing vaccination process. Almost every industry has been negatively impacted by the COVID-19 pandemic, including the PR industry. In 2020, the PR industry in the Europe region was negatively affected due to companies making losses due to a decline in selling goods and services to consumers. The companies are cutting budgets from marketing their products or services offering. The COVID-19 pandemic has caused a considerable drop in advertising spending. For instance, ad spends are down 9% on average across Europe, with Germany and France falling by 7% and 12%, respectively, according to World Economic Forum. Therefore, the PR industry has been negatively affected in the region during pandemic.
In 2021, however, digital PR communications have been helping the PR agencies. Organizations are focusing on new advertisements and gaining insights in consumer preferences. The PR industry in this region is expected to witness robust expansion in the coming years, which is likely to reflect on the Europe PR analytics software software market.
Market Overview and Dynamics
The PR analytics software market in Europe is expected to grow from US$ 942.66 million in 2021 to US$ 1,864.10 million by 2028; it is estimated to grow at a CAGR of 10.2% from 2021 to 2028. demand for social media interaction and communications is expected to increase over the forecast period due to several factors, such as the rapid uptake of social media and the large volume of data generated across key industries, including the BFSI sector. PR firms in Europe are actively taking up big data analytics solutions to maximize business performance. The technology helps the BFSI industry enhance retention, improve discounting, and segment their consumer base to acquire new customers efficiently. With generating a large volume of data in banks, PR big data analytics helps organizations know their customers’ preference. This factor is supporting the PR analytics software market in the region.
Key Market Segments
Europe PR analytics software market is segmented into deployment, organization size, and country. Based on deployment, the Europe PR analytics software market is bifurcated into cloud-based and on-premise. In 2020, the cloud-based segment accounted for a larger share in the market. Based on enterprise size, the Europe PR analytics software markets is bifurcated into small & medium enterprises and large enterprises. In 2020, the large enterprises segment accounted for a larger share in the market. Based on country, the Europe PR analytics software market is segmented into US, Canada, and Mexico. US held the largest market share in 2020.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the PR analytics software market in Europe are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Agility PR Solutions LLC, Cision US Inc., Meltwater, Prezly, and Prowly.
Reasons to buy report
- To understand the Europe PR analytics software market landscape and identify market segments that are most likely to guarantee a strong return.
- Stay ahead of the race by comprehending the ever-changing competitive landscape for Europe PR analytics software market.
- Efficiently plan M&A and partnership deals in Europe PR analytics software market by identifying market segments with the most promising probable sales.
- Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Europe PR analytics software market.
- Obtain market revenue forecast for market by various segments from 2021-2028 in Europe region.
Europe PR Analytics Software Market Segmentation
Europe PR Analytics Software Market - By Deployment
- Temperature Calibrator
- Pressure Calibrator
- Electrical Calibrator
- Multifunction Process Calibrator
Europe PR Analytics Software Market - By Organization Size
- Benchtop
- Portable
Europe PR Analytics Software Market - By Country
- France
- Germany
- Italy
- UK
- Russia
- Rest of Europe
Europe PR Analytics Software Market - Company Profiles
- Agility PR Solutions LLC
- Cision US Inc.
- Meltwater
- Prezly
- Prowly
Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 Europe PR Analytics Software Market – By Deployment
1.3.2 Europe PR Analytics Software Market – By Organization Size
1.3.3 Europe PR Analytics Software Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe PR Analytics Software Market Landscape
4.1 Market Overview
4.2 Europe PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. Europe PR Analytics Software Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Online and Social Media Communications Being Used Judiciously
5.1.2 Internet Users Increasing
5.2 Market Restraints
5.2.1 Issues Associated with Public Relation Promotions
5.3 Market Opportunities
5.3.1 Significant Growth in Cloud-based Software
5.4 Future Trends
5.4.1 Rising Adoption of Big Data in PR Strategy Making
5.5 Impact Analysis of Drivers and Restraints
6. PR Analytics Software Market – Europe Analysis
6.1 Europe PR Analytics Software Market Overview
6.2 Europe PR Analytics Software Market Forecast and Analysis
7. Europe PR Analytics Software Market Analysis – By Deployment
7.1 Overview
7.2 Europe PR Analytics Software, by Deployment (2020 and 2028)
7.3 Cloud-based
7.3.1 Overview
7.3.2 Cloud-based: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)
7.4 On-Premise
7.4.1 Overview
7.4.2 On-premise: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)
8. Europe PR Analytics Software Market – By Organization Size
8.1 Overview
8.2 Europe PR Analytics Software, by Organization Size (2020 and 2028)
8.3 Small and Medium Enterprises (SMEs)
8.3.1 Overview
8.3.2 SMEs: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)
8.4 Large Enterprises
8.4.1 Overview
8.4.2 Large Enterprises: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)
9. Europe PR Analytics Software Market – Country Analysis
9.1 Overview
9.1.1 Europe: PR Analytics Software Market- by Country
9.1.1.1 Germany: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.1.1 Germany: PR Analytics Software Market- by Deployment
9.1.1.1.2 Germany: PR Analytics Software Market- By Organization Size
9.1.1.2 France: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.2.1 France: PR Analytics Software Market- by Deployment
9.1.1.2.2 France: PR Analytics Software Market- By Organization Size
9.1.1.3 Italy: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.3.1 Italy: PR Analytics Software Market- by Deployment
9.1.1.3.2 Italy: PR Analytics Software Market- By Organization Size
9.1.1.4 UK: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.4.1 UK: PR Analytics Software Market- by Deployment
9.1.1.4.2 UK: PR Analytics Software Market- By Organization Size
9.1.1.5 Russia: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.5.1 Russia: PR Analytics Software Market- by Deployment
9.1.1.5.2 Russia: PR Analytics Software Market- By Organization Size
9.1.1.6 Rest of Europe: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.6.1 Rest of Europe: PR Analytics Software Market- by Deployment
9.1.1.6.2 Rest of Europe: PR Analytics Software Market- By Organization Size
10. Europe PR Analytics Software Market - COVID-19 Impact Analysis
10.1 Europe
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 Merger and Acquisition
12. Company Profiles
12.1 Prezly
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Agility PR Solutions LLC
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Meltwater
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Prowly
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 CISION US INC.
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Glossary
LIST OF TABLES
Table 1. Europe PR Analytics Software Market, Revenue and Forecast, 2019–2028 (US$ Mn)
Table 2. Germany: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 3. Germany: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)
Table 4. France: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 5. France: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)
Table 6. Italy: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 7. Italy: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)
Table 8. UK: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 9. UK: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)
Table 10. Russia: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 11. Russia: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)
Table 12. Rest of Europe: PR Analytics Software Market- by Deployment –Revenue and Forecast to 2028 (US$ Million)
Table 13. Rest of Europe: PR Analytics Software Market- By Organization Size –Revenue and Forecast to 2028 (US$ Million)
Table 14. Glossary of Terms, Europe PR Analytics Software Market
LIST OF FIGURES
Figure 1. Europe PR Analytics Software Market Segmentation
Figure 2. Europe PR Analytics Software Market Segmentation - Country
Figure 3. Europe PR Analytics Software Market Overview
Figure 4. Europe PR Analytics Software Market, By Deployment
Figure 5. Europe PR Analytics Software Market, By Organization Size
Figure 6. Europe PR Analytics Software Market, By Country
Figure 7. Europe: PEST Analysis
Figure 8. Europe PR Analytics Software Market Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. Europe PR Analytics Software Market Impact Analysis of Drivers and Restraints
Figure 11. Europe PR Analytics Software Market, Forecast and Analysis (US$ Mn)
Figure 12. Europe PR Analytics Software Market Revenue Share, by Deployment (2020 and 2028)
Figure 13. Europe Cloud-based: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)
Figure 14. Europe On-premises: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)
Figure 15. Europe PR Analytics Software Market Revenue Share, by Organization Size (2020 and 2028)
Figure 16. Europe SMEs: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)
Figure 17. Europe Large Enterprises: PR Analytics Software Market– Revenue and Forecast to 2028 (US$ Million)
Figure 18. Europe: PR Analytics Software Market Revenue Share, By Country (2020 and 2028)
Figure 19. Germany: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. France: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. Italy: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 22. UK: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Russia: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. Rest of Europe: PR Analytics Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. Impact of COVID-19 Pandemic in Europe Country Markets
- Agility PR Solutions LLC
- Cision US Inc.
- Meltwater
- Prezly
- Prowly
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Europe PR analytics software market
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in the Europe PR software analytics market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the PR analytics software market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution