Europe Pet Oral Care Products Market
The European pet oral care products market is divided into Germany, UK, France, Italy, Spain, and rest of Europe. The Germany held the largest share of the Europe pet oral care products market in 2020. The country has huge pet population. For instance, as per the PetSecure, Germany has around 5,300,000 dogs, and 8,200,000 cats. In Germany, pet adoptions have soared to ease pandemic loneliness. The demand for cats, dogs and other furry companions has gone up as people are adopting more pets that is offering lucrative opportunities for market growth in coming years. Given the popularity of pets in country, there is great opportunity for retailers offering pet-related products and services. In addition, presence of large retail stores is further aiding to the growth of the market. For instance, Zoo Zajac in Duisburg, Germany is the largest pet store that offers a wide range of products, including pet food, pet hygiene products among others. Animals are increasingly recognized as members of the family, especially by older and single people. Pets' health and weight are increasingly being the concern of the pet owners. German dog owners are focusing on their pets’ healthy lifestyle and vitality. As a result, pet care products are increasing in popularity. Thus, above mentioned factors are driving the growth of the market.
Italy and Spain have registered the maximum number of COVID-19 cases and deaths in Europe. However, the animal health industry in European countries has experienced minimal effects. The rapid increase in pet care spending in developed markets such as the UK, Germany, and France has been accompanied by a surge in demand from newer and more dynamic markets. In many countries, millennial population increasingly seeing pets as an alternative to children. However, in the short-term, the COVID-19 pandemic has had mixed effect on the European pet oral care products market due to the discontinuation of veterinary practices for weeks, as a part of containment measures. Also, the shuttering of adoption centers in several countries slowed the rate of pet ownership in 2020. Irrespective of this, many countries in Europe have seen a rise in pet adoption from late 2020.
Strategic insights for the Europe Pet Oral Care Products provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 485.48 Million |
| Market Size by 2028 | US$ 758.64 Million |
| Global CAGR (2021 - 2028) | 6.6% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Animal
|
| Regions and Countries Covered | Europe
|
| Market leaders and key company profiles |
The geographic scope of the Europe Pet Oral Care Products refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The pet oral care products market in Europe is expected to grow from US$ 485.48 million in 2021 to US$ 758.64 million by 2028; it is estimated to grow at a CAGR of 6.6% from 2021 to 2028. The pet care industry is expanding and emerging globally owing to several factors, such as increasing pet population, trends inspired by pet humanization, and the evolving demand for pet care in developed and emerging markets. Dental care for dogs is important, and product innovation for pet oral care continues to strengthen the demand for pet care. For instance, In June 2020, Mars Pet care launched a new Pedigree Dentastix Chewy Chunx, which helps prevent plaque build-up throughout the day. Further, the company is about to launch the same product in in chicken and beef flavors, with mini or maxi options for smaller or larger dogs. Also, increasing adoption of advanced technologies is further supporting product innovations. For instance, in June 2019, to combat bed breath issues, Purina DentaLife launched ActivFresh daily oral chews. These chews are made with a blend of honey and natural spirulina and have been scientifically tested to fight bad breath. In addition, the introduction of new technologies is driving the demand for pet oral care products. For instance, Bluestem’s coactiv+™ technology is an advanced approach, which removes plaque and tartar by softening and breaking down the biofilm structure without any harsh chemicals or antimicrobials.
The market for Europe pet oral care products market is segmented into Animal, product, end user, distribution channel and country. Based on Animal, the market is segmented into cats and dogs. In 2020, the dogs segment held the largest share. Based on product the Pet oral care products market is divided into mouthwash/rinse, tooth brush and paste, dental cleansing sprays, anti-plaque pens, and other product types. In 2020, the tooth brush and paste segment held the largest share. Based on the end user the market is segmented into veterinary hospitals, private clinics, and home care. The home care segment accounts for largest market share. Similarly, based on distribution channel, the market is bifurcated into supermarkets/hypermarkets, online channels, specialized pet shops, and other distribution channels. The specialized pet shops segment contributed a substantial share in 2020 in the pet oral care products market.
A few major primary and secondary sources referred to for preparing this report on the pet oral care products market in Europe are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Vetoquinol SA; Dechra Pharmaceuticals PLC; AllAccem, Inc.; Virbac; CEVA; Nestle; and Mars, Incorporated among others.
The Europe Pet Oral Care Products Market is valued at US$ 485.48 Million in 2021, it is projected to reach US$ 758.64 Million by 2028.
As per our report Europe Pet Oral Care Products Market, the market size is valued at US$ 485.48 Million in 2021, projecting it to reach US$ 758.64 Million by 2028. This translates to a CAGR of approximately 6.6% during the forecast period.
The Europe Pet Oral Care Products Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe Pet Oral Care Products Market report:
The Europe Pet Oral Care Products Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Europe Pet Oral Care Products Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Europe Pet Oral Care Products Market value chain can benefit from the information contained in a comprehensive market report.
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