Europe Personal Lubricants Market to Grow at a CAGR of 10.7% to reach US$ 711.99 million from 2021 to 2028

Market Introduction

Personal lubricants refers to gels or liquids that are used and applied by males or females during sexual intercourse to eliminate friction, reduce pain and enhance pleasure. These lubricants are prominently used to curb vaginal dryness and chaffing and are considered to be the most effective and easiest remedies.

Market Overview and Dynamics

The Europe personal lubricants market is expected to reach US$ 711.99 million by 2028 from US$ 348.87 million in 2021; it is estimated to grow at a CAGR of 10.7% from 2021 to 2028. Key factors driving the market growth include a rise in awareness about sex-related products and increasing adoption of sex toys across Europe. However, the availability of alternatives for personal lubricants restricts the market growth.

Sex is one of the critical aspects of the social life of people. There are various myths and wrong knowledge about sex-related activities among adults and youths. The incidence of sexual activities is higher among teens attending schools and colleges. Hence, this group needs to be educated about the correct use of sex-related products. If not appropriately used, the lubes can damage the condom and create a risk of sexually transmitted diseases (STD) and HIV-AIDS. Thus, the increasing awareness among the users through sex education and different websites about the associated products is likely to fuel the personal lubricants market in the coming years. The HIV.gov estimated ~1.5 million people with AIDS in 2020. In 2019, as per a report published jointly by the European Centre for Disease Prevention and Control (ECDC) and the WHO Regional Office for Europe, ~137,000 people were diagnosed with HIV in Europe in 2019, and the European Union accounted for 25,000 from these people. People are adopting various methods to satisfy their personal pleasure needs. The details about products and the methods of application are provided by the manufacturers as well as available on educational websites. Moreover, the easy availability of information and promotions of sex-related products such as personal lubricants, condoms, and sex toys through various marketing tools, such as electronic media, displays, and stores, are expected to drive the market. These types of products are readily available at brick-and-mortar and online stores at reasonable prices. Moreover, medical practitioners recommend personal lubricants as part of the treatment for sexual issues. Thus, the rising use of pleasure products to reduce discomfort during sexual activities is supporting the personal lubricants market growth.

The European economy is severely affected due to the exponential growth of COVID-19 cases in the region. Spain, Italy, Germany, France, and the UK are among the most affected European countries. Lockdown measures enacted by governments to contain the infection disturb the transportation systems, which directly effect on supply chains. This has resulted in a loss for various companies, and hampered the retail sales, including the sales of personal lubricants, in this region. However, the COVID-19 pandemic has had positive effects on e-commerce sales. Since March 2020, Cult Beauty, a UK-based online retailer, has seen a 61% rise in its “sextech” products.

Key Market Segments

The Europe personal lubricants market, based on product, has been segmented into water-based, silicone-based, and oil-based. The water-based segment is likely to hold the largest share of the market in 2021. Moreover, the same segment is anticipated to register the highest CAGR during the forecast period, due to their incumbent usage, high consumption volumes, and product innovation.

The Europe personal lubricants market, based on application, is segmented into e-commerce, drug stores, and others. In 2021, the e-commerce segment is likely to hold the largest share of the market. It is also expected to register the fastest CAGR in the market during 2021–2028.

Major Sources and Companies Listed

A few of the primary and secondary sources referred for this report on the Europe personal lubricants market are the European Centre for Disease Prevention and Control (ECDC) and World Health Organization (WHO).

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EUROPE PERSONAL LUBRICANTS MARKET SEGMENTATION

By Lubricant Type

Water-Based
Silicone-Based
Oil-Based

By Distribution Channel

E-Commerce
Drug Stores
Others

By Country

Germany
Spain
Italy
France
UK
Rest of Europe

By Company profiles

Lovehoney Group Ltd.
LIFESTYLES HEALTHCARE PTE LTD
Church & Dwight, Inc.
Reckitt Benckiser Group Plc
Sliquid, LLC
BioFilm, Inc.
Uberlube Inc
The Yes Yes Company Ltd.
Trigg Laboratories

Europe Personal Lubricants Strategic Insights

Strategic insights for the Europe Personal Lubricants provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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Europe Personal Lubricants Report Scope

Report Attribute	Details
Market size in 2021	US$ 348.87 Million
Market Size by 2028	US$ 711.99 Million
Global CAGR (2021 - 2028)	10.7%
Historical Data	2019-2020
Forecast period	2022-2028
Segments Covered	By Lubricant Type Water-Based Silicone-Based Oil-Based By Distribution Channel E-Commerce Drug Stores
Regions and Countries Covered	Europe UK Germany France Russia Italy Rest of Europe
Market leaders and key company profiles	Lovehoney Group Ltd. Mayer Laboratories, Inc. LIFESTYLES HEALTHCARE PTE LTD Church & Dwight, Inc. Reckitt Benckiser Group Plc Sliquid, LLC BioFilm, Inc. Uberlube Inc The Yes Yes Company Ltd. Trigg Laboratories

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Europe Personal Lubricants Regional Insights

The geographic scope of the Europe Personal Lubricants refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.