Europe Patient Engagement Technology Market

The Europe patient engagement technology market is expected to grow from US$ 6,252.56 million in 2022 to US$ 16,957.52 million by 2028; it is estimated to grow at a CAGR of 18.1% from 2022 to 2028.

Governments of European countries are taking measures to advance information technology in healthcare. Furthermore, favorable government actions encourage the use of patient engagement solutions in emerging European countries. In February 2021, the UK government launched a program to employ a fully connected cloud-driven health service, in which over 2 million National Health Services (NHS) mailboxes were moved to Microsoft Exchange Online, which is a part of Microsoft’s Azure Cloud. This facilitated smoother and more efficient communication among NHS organizations and departments and increased information access, which will support the market growth by increasing the use of Health Information Technology (HIT) and change management services in the UK. Further, in March 2020, France's new healthcare act 2019, which is based on the government's strategy 'My Health 2022,' includes the countrywide roll out of electronic health records (EHR) that will become crucial to numerous e-health platforms, provide artificial intelligence (AI) as a priority domain, and offer telemedicine that provides full public health system coverage. For instance, the 'Espace Numerique de Santé,' a digital health portal for patients launched in January 2022, will include Dossier Medical Partagé (DMP). Patient summaries and patient immunization records will be added to the DMP in the coming years. As a result of this integration, there will be no delays during the consultation because the patient’s data will be accessible. Such initiatives will boost the overall adoption of web-based services, resulting in the growth of the Europe patient engagement technology market.

With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe patient engagement technology market at a notable CAGR during the forecast period.  

Europe Patient Engagement Technology Market Revenue and Forecast to 2028 (US$ Million)

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Europe Patient Engagement Technology Strategic Insights

Strategic insights for the Europe Patient Engagement Technology provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Europe Patient Engagement Technology Report Scope

Europe Patient Engagement Technology Regional Insights

The geographic scope of the Europe Patient Engagement Technology refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

Europe Patient Engagement Technology Market Segmentation             

The Europe patient engagement technology market is segmented based on component, therapeutic area, delivery mode, application, end user, and country. Based on component, the Europe patient engagement technology market is segmented into services, hardware, and software. The software segment dominated the market in 2022. Based on therapeutic area, the Europe patient engagement technology market is segmented into fitness, chronic diseases, women’s health, and others. The chronic diseases segment dominated the market in 2022. Based on delivery mode, the Europe patient engagement technology market is bifurcated into cloud-based and on-premises. The cloud-based segment dominated the market in 2022. Based on application, the Europe patient engagement technology market is segmented into health management, financial health management, home healthcare management, and others. The health management segment dominated the market in 2022. Based on end user, the Europe patient engagement technology market is segmented into patients, payers, providers, and others. The providers segment dominated the market in 2022. Based on country, the Europe patient engagement technology market is categorized into the UK, Germany, France, Italy, Spain, and the Rest of Europe. Further, Germany dominated the market in 2022.

AdvancedMD, Inc.; Allscripts Healthcare, LLC; Cerner Corporation; Epic Systems Corporation; Lincor, Inc.; McKesson Corporation; and Orion Health Group of Companies are among the leading companies in the Europe patient engagement technology market.