Europe Mouthwash Market
The Europe mouthwash market is a highly fragmented market with the presence of considerable regional and local players providing numerous solutions for companies investing in the market arena. There has been a remarkable shift in the retailing of oral care products in Europe in recent years. Online retailers are gradually being preferred over traditional distributors, retailers, and pharmacies. Purchasing oral care products through e-commerce portals offers several advantages, such as the availability of multi-brand oral care products at relatively lower prices, ease of purchasing, and free shipping. The successful sales of oral care products through e-commerce have prompted increasing investment toward these channels by major market players.
The COVID-19 pandemic effect is still very active among various countries in Europe. In addition to the recovery and rebuilding, European countries are investing in aggressive, track, test, surveillance, and respiratory systems to combat the pandemic. Among all European countries, the UK, Russia, France, Spain, Italy and Germany are most affected due to the increasing number of COVID-19 cases and deaths associated with it. A team from the Division of Infection and Immunity, University of Cardiff (United Kingdom) determined the effect of mouthwash on COVID-19. The team studied seven different commercial types of mouthwash such as Corsodyl, Listerine Cool Mint, Listerine Advanced, and Dentyl Fresh Protect, which contained varying amounts of ethanol and CPC. The results demonstrated the potential of the mouthwashes to reduce COVID-19 infectivity in the oropharynx. Thus, the growing focus on research to study the effect of mouthwash on novel coronavirus and rising oral care hygiene impact the market positively.
Strategic insights for the Europe Mouthwash provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
| Report Attribute | Details |
|---|---|
| Market size in 2020 | US$ 1,867.01 Million |
| Market Size by 2027 | US$ 2,799.26 Million |
| Global CAGR (2020 - 2027) | 6.0% |
| Historical Data | 2018-2019 |
| Forecast period | 2021-2027 |
| Segments Covered |
By Product Type
|
| Regions and Countries Covered | Europe
|
| Market leaders and key company profiles |
The geographic scope of the Europe Mouthwash refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The mouthwash market in Europe is expected to grow from US$ 1,867.01 million in 2020 to US$ 2,799.26 million by 2027; it is estimated to grow at a CAGR of 6.0% from 2020 to 2027. Mouthwash is progressively gaining traction in the region, as people are becoming aware of maintaining good oral hygiene. Preventing cavity formation helps generate fresh breath and stops bacterial infection. The increasing Europe oral hygiene campaigns are resulting in market growth. This organization brings together the world of dentistry, intending to achieve optimal oral health for everyone. The organization recently announced that the overarching theme for the WOHD campaign for the next three years would be “Be Proud of Your Mouth.” With this empowering call to action, FDI hopes to motivate people to value and take care of their mouths and understand that by doing so, they can also help protect their general health and well-being. Colgate is celebrating the launch of a new mouthwash while it boosts off the second year of its Simplemente Saludable (Simply Healthy) program. Moreover, Unilever has partnered with the FDI World Dental Federation, an association of over 1 million dentists, since 2005. The partnership has taken a significant step toward improving oral health for both adults and children through oral health promotion and educational programs.
Based on product type, the cosmetics segment accounted for the largest share of the Europe mouthwash market in 2020. Based on flavour, the mint fresh tea segment accounted for the largest share of the Europe mouthwash market in 2020. As per indication, the chronic bad breath segment accounted for the largest share of the Europe mouthwash market in 2020. On the basis of distribution channel, the hypermarkets segment accounted for the largest share of the Europe mouthwash market in 2020. Based on end user, the adult segment accounted for the largest share of the Europe mouthwash market in 2020.
A few major primary and secondary sources referred to for preparing this report on the Europe mouthwash market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report include Colgate-Palmolive Company, Procter & Gamble, GlaxoSmithKline plc., Unilever, Johnson and Johnson Services, Inc., The Himalaya Drug Company, Lion Corporation, Amway, and Church & Dwight, Inc.
The Europe Mouthwash Market is valued at US$ 1,867.01 Million in 2020, it is projected to reach US$ 2,799.26 Million by 2027.
As per our report Europe Mouthwash Market, the market size is valued at US$ 1,867.01 Million in 2020, projecting it to reach US$ 2,799.26 Million by 2027. This translates to a CAGR of approximately 6.0% during the forecast period.
The Europe Mouthwash Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe Mouthwash Market report:
The Europe Mouthwash Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Europe Mouthwash Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Europe Mouthwash Market value chain can benefit from the information contained in a comprehensive market report.
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