Europe Mezcal Market

Historic Data: 2020-2021   |   Base Year: 2022   |   Forecast Period: 2023-2030

Analysis - by Product Type (Joven, Reposado, Anejo, and Others), Category (100% Agave and Blend), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)


No. of Pages: 84    |    Report Code: BMIRE00030256    |    Category: Food and Beverages

Europe Mezcal Market
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The Europe mezcal market is expected to grow from US$ 427.24 million in 2022 to US$ 724.77 million by 2030. It is estimated to record a CAGR of 6.8% from 2022 to 2030.

Rise in Availability of Alcoholic Beverages on E-Commerce Platforms Drives Europe Mezcal Market

E-commerce platforms provide a convenient and accessible channel for consumers to explore and purchase Mezcal. Traditionally, acquiring premium and exotic spirits like Mezcal often required visiting specialized liquor stores or bars. However, the proliferation of online liquor retailers has made it easier for consumers to browse and select from a wide range of Mezcal brands and expressions from the comfort of their homes. This convenience factor has expanded the consumer base for Mezcal, including those who might not have easy access to physical stores carrying these products. Also, recently, a few countries have relaxed the government norms regarding online sales of alcohol, which is likely to offer relief for players to some extent. Furthermore, the wealth of information available online regarding Mezcal, including reviews, ratings, and educational content, empowers consumers to make informed choices. This increased transparency and knowledge-sharing creates a more confident and discerning consumer base. As consumers become more educated about Mezcal's unique production methods and regional variations, they are more likely to seek out and appreciate premium offerings, thereby driving the demand for Mezcal. E-commerce platforms allow smaller Mezcal producers to reach a global audience. Previously, these producers may have struggled to gain exposure beyond their local markets. However, online platforms enable them to showcase their artisanal and authentic products to a broader audience, attracting consumers looking for unique, high-quality offerings. This increased visibility for smaller producers adds diversity to the Mezcal market as consumers seek out these distinct, handcrafted expressions. Lastly, the convenience of doorstep delivery offered by e-commerce platforms further enhances the appeal of Mezcal. Consumers can have their preferred bottles of Mezcal delivered to their homes, saving time and effort. This convenience factor encourages repeat purchases and fosters brand loyalty, ultimately driving the Mezcal market's growth.

Europe Mezcal Market Overview

Mezcal has been gaining popularity in Europe due to the high alcohol consumption by the residents. Mezcal is a new development in the European market as bars and restaurants encourage alcohol consumers to try different varieties of mezcal. Mezcal bars are gaining popularity, especially among the younger generation willing to try something new and exciting, which drives the market for mezcal in Europe. The supermarkets in Europe stock popular mezcal brands, allowing consumers to choose from a wide variety of products. Also, the import and distribution of mezcal in Europe is handled by various small companies. Besides this, promotional programs, events, and other activities have contributed to the growth of the mezcal market in Europe.

Europe Mezcal Market Revenue and Forecast to 2030 (US$ Million)

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Europe Mezcal Strategic Insights

Strategic insights for the Europe Mezcal provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

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Europe Mezcal Report Scope

Report Attribute Details
Market size in 2022 US$ 427.24 Million
Market Size by 2030 US$ 724.77 Million
Global CAGR (2022 - 2030) 6.8%
Historical Data 2020-2021
Forecast period 2023-2030
Segments Covered By Product Type
  • Joven
  • Reposado
  • Anejo
By Category
  • 100% Agave
  • Blend
By Distribution Channel
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Retail
Regions and Countries Covered Europe
  • UK
  • Germany
  • France
  • Russia
  • Italy
  • Rest of Europe
Market leaders and key company profiles
  • Bacardi Martini BV
  • Casa Agave Ltd
  • Davide Campari Milano NV
  • Diageo Plc
  • Gente de Mezcal SA de CV
  • Madre Mezcal Inc
  • Meanwhile Drinks Ltd
  • Pernod Richard SA
  • Proximo Spirits Inc
  • Quiquiriqui Mezcal Ltd
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    Europe Mezcal Regional Insights

    The geographic scope of the Europe Mezcal refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

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    Europe Mezcal Market Segmentation

    The Europe mezcal market is segmented into product type, category, distribution channel, and country.

    Based on product type, the Europe mezcal Market is segmented into joven, reposado, anejo, and others. The joven segment held the largest share of the Europe mezcal market in 2022.

    In terms of category, the Europe mezcal Market is bifurcated into 100% agave and blend. The 100% agave segment held a larger share of the Europe mezcal market in 2022.

    By distribution channel, the Europe mezcal market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the Europe mezcal market in 2022.

    Based on country, the Europe mezcal market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated Europe mezcal market in 2022.

    Bacardi Martini BV, Casa Agave Ltd, Davide Campari Milano NV, Diageo Plc, Gente de Mezcal SA de CV, Madre Mezcal Inc, Meanwhile Drinks Ltd, Pernod Richard SA, Proximo Spirits Inc, and Quiquiriqui Mezcal Ltd are some of the leading companies operating in the Europe mezcal market.

    The List of Companies - Europe Mezcal Market

    1. Bacardi Martini BV

    2. Casa Agave Ltd

    3. Davide Campari Milano NV

    4. Diageo Plc

    5. Gente de Mezcal SA de CV

    6. Madre Mezcal Inc

    7. Meanwhile Drinks Ltd

    8. Pernod Richard SA

    9. Proximo Spirits Inc

    10. Quiquiriqui Mezcal Ltd

    Frequently Asked Questions
    How big is the Europe Mezcal Market?

    The Europe Mezcal Market is valued at US$ 427.24 Million in 2022, it is projected to reach US$ 724.77 Million by 2030.

    What is the CAGR for Europe Mezcal Market by (2022 - 2030)?

    As per our report Europe Mezcal Market, the market size is valued at US$ 427.24 Million in 2022, projecting it to reach US$ 724.77 Million by 2030. This translates to a CAGR of approximately 6.8% during the forecast period.

    What segments are covered in this report?

    The Europe Mezcal Market report typically cover these key segments-

    • Product Type (Joven, Reposado, Anejo)
    • Category (100% Agave, Blend)
    • Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail)

    What is the historic period, base year, and forecast period taken for Europe Mezcal Market?

    The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe Mezcal Market report:

  • Historic Period : 2020-2021
  • Base Year : 2022
  • Forecast Period : 2023-2030
  • Who are the major players in Europe Mezcal Market?

    The Europe Mezcal Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:

  • Bacardi Martini BV
  • Casa Agave Ltd
  • Davide Campari Milano NV
  • Diageo Plc
  • Gente de Mezcal SA de CV
  • Madre Mezcal Inc
  • Meanwhile Drinks Ltd
  • Pernod Richard SA
  • Proximo Spirits Inc
  • Quiquiriqui Mezcal Ltd
  • Who should buy this report?

    The Europe Mezcal Market report is valuable for diverse stakeholders, including:

    • Investors: Provides insights for investment decisions pertaining to market growth, companies, or industry insights. Helps assess market attractiveness and potential returns.
    • Industry Players: Offers competitive intelligence, market sizing, and trend analysis to inform strategic planning, product development, and sales strategies.
    • Suppliers and Manufacturers: Helps understand market demand for components, materials, and services related to concerned industry.
    • Researchers and Consultants: Provides data and analysis for academic research, consulting projects, and market studies.
    • Financial Institutions: Helps assess risks and opportunities associated with financing or investing in the concerned market.

    Essentially, anyone involved in or considering involvement in the Europe Mezcal Market value chain can benefit from the information contained in a comprehensive market report.

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