Europe Maqui Berries Market

The Europe maqui berries market is expected to grow from US$ 7.78 million in 2022 to US$ 20.60 million by 2030. It is estimated to grow at a CAGR of 12.9% from 2022 to 2030.   

Utilization of Maqui Berries in Supplements for Diabetes Drives Europe Maqui Berries Market

Over the past few years, the prevalence of diabetes has increased significantly due to lack of physical activity, rising consumption of junk food, increasing prevalence of obesity, and stressful lifestyle of consumers. Diabetes can lead to serious health conditions such as heart attack and stroke, vision loss, and kidney diseases, if not treated and controlled early. Many treatments and medications have been discovered for diabetes. However, scientists are still working to find natural remedies with high efficiency to cure diabetes and regulate blood sugar level. Maqui berries are rich in anthocyanins, polyphenols, and delphinidin that help neutralize free radicals, boost immunity, prevent cancer, and reduce excessive blood sugar. Maqui berries are the richest sources of anthocyanins with 25% of cyanidins and 75% of delphinidin composition. They comprise the highest delphinidin content among all the berries.

Delphinidin Content of “Superfruit” Berries

Source: The United Stated Department of Agriculture (USDA) Database for the Flavonoid Content of Selected Food Release

Delphinidin is extensively researched for its beneficial health effects, one of which is reducing postprandial blood glucose increase in individuals with impaired glucose regulation. Delphinol, a standardized maqui berry extract produced by Anklam Extrakt GmbH, has been studied to prevent blood sugar spikes and cure type-2 diabetes and other complications. In December 2022, MD Process launched GlucoBerry, a proprietary formula based on the extract of maqui berry that helps manage blood sugar through its antioxidant effects that support kidney in filtering the sugar out of the bloodstream. This mechanism also helps insulin perform its functions effectively. Thus, there is a rising demand for maqui berries to develop supplements and medications for diabetes, which propels the  Europe Market .

Europe Maqui Berries Market Overview

The maqui berries market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Europe is one of the major importers of berries and fresh fruits. The demand for maqui berries is increasing rapidly across the European Union (EU) countries owing to growing awareness regarding their health benefits. Functional food and beverages with maqui berry extract are becoming popular in Europe due to their unique flavor, vibrant color, and rich nutritional profile. Increasing preference for organic, vegan, clean, GMO-free, and all-natural food and beverages in the region as consumers perceive these products to be healthier than conventional ones is driving the demand for organic maqui berries.

Maqui berries are witnessing high demand across the personal care sector in Europe due to their high antioxidant content that reduces skin damage, brightens skin tone, and provides antiaging effects. Skin care and personal care product manufacturers are using maqui berries in their products to meet the rising demand for the maqui berry-infused products. For instance, Coos Cosmetics, the Netherlands-based company, offers an antioxidant cream containing the extract of fermented maqui berries. The company claims that the cream provides anti-inflammatory, antiaging, and skin regeneration effects that improve the overall texture, firmness, and quality of the skin. Thus, the rising use of maqui berries or their extracts in personal care products is expected to provide strong potential to the maqui berries market in Europe during the forecast period.

Europe Maqui Berries Market Revenue and Forecast to 2030 (US$ Million)

Europe Maqui Berries Strategic Insights

Strategic insights for the Europe Maqui Berries provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Europe Maqui Berries Report Scope

Europe Maqui Berries Regional Insights

The geographic scope of the Europe Maqui Berries refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

Europe Maqui Berries Market Segmentation

The Europe maqui berries market is segmented into form, category, application, and country.

Based on form, the Europe maqui berries market is bifurcated into fresh and processed. The processed segment held a larger share of the Europe maqui berries market in 2022.

In terms of category, the Europe maqui berries market is bifurcated into organic and conventional. The conventional segment held a larger share of the Europe maqui berries market in 2022.

By application, the Europe maqui berries market is segmented into functional food and beverage, pharmaceuticals and nutraceuticals, personal care and cosmetics, and animal nutrition. The functional food and beverage segment held the largest share of the Europe maqui berries market in 2022.

Based on country, the Europe maqui berries market is segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated Europe maqui berries market in 2022.   

Abbott Blackstone Co, HP Ingredients Corp, Shaanxi LonierHerb Bio-Technology Co Ltd, and Xi'an Herb Bio-Tech Co Ltd are some of the leading companies operating in the Europe maqui berries market.