Europe Manuka Honey Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Nature (Organic and Conventional), Type [UMF 5+/MGO 83 mg/kg (ppm), UMF 10+/MGO 263 mg/kg (ppm), UMF 15+/MGO 514 mg/kg (ppm), and UMF 20+/MGO 829 mg/kg (ppm)], and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, and Others)
Market Introduction
European continent comprises several developed economies, such as Germany, France, UK, and Italy. The market for manuka honey in Europe is witnessing growth owing to the presence of well-established players such as Comvita, Manuka Health, Oha Honey, and Capilano Honey Ltd in the region. With increasing health consciousness among the consumers, the demand for manuka honey in the region is expected to grow during the forecast period. Alongside honey production, exports have also grown in recent years, with Germany, the UK, France, Spain, and Italy being the main markets in Europe.The popularity of manuka honey has increased within the region. Moreover, the higher purchasing power of the consumers and the rising preference for nutritional products has propelled the demand for manuka honey in Europe. The consumption of honey per capita per year is highest in countries of central Europe, such as Germany, Austria, and Switzerland, where annual consumption per capita exceeds one kilogram. Manuka honey have been gaining popularity in the European regions due to the increasing demand for the nutritional rich food. The surge in the demand for high quality New Zealand Honey sourced from wild manuka plants increase the consumption of manuka honey in Europe. With the rising individual income, the consumers in Europe are focusing on buying manuka honey that satiate the consumer nutritional needs.
In Europe, currently the France, Russia UK and Italy are the hardest-hit countries by the coronavirus pandemic. It is estimated to suffer an economic hit due to a lack of revenue from various industries, as the country recorded the highest number of coronavirus cases followed by France, Spain, Russia, and Germany. Other member states have implemented drastic measures and travel restrictions, including partially closing their borders. This is anticipated to impact market growth in Europe. The ongoing pandemic has drastically altered the status of the manuka honey industry and has negatively impacted the growth of the market. The COVID-19 outbreak has distorted operational efficiency and disrupted the value chains due to the sudden closure of national and international boundaries, creating revenue loss and damage. The disruptive value chain has had a negative impact on raw material supply, which, in turn, is impacting the growth of the manuka honey market. However, as the economies are planning to revive their operations, the demand for manuka honey is expected to rise globally. Although the focus over just-in-time production is another concerning factor hindering market growth. With the growing consciousness towards health amongst consumers and diversification of application bases in post-pandemic times, the demand for manuka honey is expected to take huge leaps.
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Market Overview and Dynamics
The manuka honey market in Europe is expected to grow US$ 315.73 million by 2028 from US$ 195.75 million in 2020. The market is estimated to grow at a CAGR of 6.2% from 2020 to 2028. The rise in disposable income and the need to enhance physical appearance among consumers propel the demand for self-grooming products. The improvement in quality of life, the positive effects of personal care on self-esteem and social interaction, and the gradual consumer shift toward luxury and premium self-grooming products are a few factors that are expected to drive the market growth during the forecast period. Manuka honey, sourced from the manuka plant in Australia and New Zealand, goes beyond the regular table honey. Its anti-inflammatory and antibacterial properties make it best suitable ingredient for several skin-related products. Manuka’s properties are best used in treating acne and as an effective moisturizer. Further, manuka is full of active ingredients and methylglyoxal that makes it potent. Consumers are becoming label-conscious and seeking products made from natural ingredients. Clean label cosmetic products made from plant extracts without synthetic ingredients are gaining considerable traction in the market. Thus, personal care & beauty product manufacturers are using manuka honey in cosmetic formulations. As per the World Health Organization (WHO), by 2050, the world’s geriatric population (60 years and above) will reach up to 2 billion, up from 900 million in 2015. Thus, the demand for anti-aging or anti-wrinkle creams is set to increase in the coming years. These cosmetics are also formulated using extracts of botanicals such as manuka honey, orange, and tea. Therefore, factors such as the rapidly aging population, the increasing introduction of natural cosmetics, and penetration of online retail networks are expected to benefit the growth of the manuka honey market in the coming years.
Key Market Segments
Europe manuka honey market is segmented based on nature, type, and distribution channel Based on nature, the Europe manuka honey market based on nature is segmented into organic and conventional. The conventional segment accounted for the highest share in the market in 2019 and organic segment is expected to be fastest growing during forecast period. Based on type, is segmented into UMF 5+/MGO 83 mg/kg (ppm), UMF 10+/MGO 263 mg/kg (ppm), UMF 15+/MGO 514 mg/kg (ppm), and UMF 20+/MGO 829 mg/kg (ppm). The UMF 15+/MGO 514 mg/kg (ppm) segment accounted for the highest share in 2020 and UMF 20+/MGO 829 mg/kg (ppm) segment is expected to be the fastest growing during forecast period. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online stores and others. The supermarket/hypermarket segment accounted for the highest share in 2019 and online store segment is expected to be the fastest growing during forecast period.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on manuka honey market in Europe are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are 100% Pure New Zealand Honey; Arataki Honey; Comvita; Manuka Health; Oha Honey; Midlands Holdings; Capilano Honey Ltd; Streamland; and Wedderspoon Organic.
Reasons to buy report
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Europe manuka honey market
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in Europe manuka honey market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the manuka honey market as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution
EUROPE MANUKA HONEY MARKET SEGMENTATION
Europe Manuka Honey Market – By Nature
- Organic
- Conventional
Europe Manuka Honey Market – By Type
- UMF 5+/MGO 83 mg/kg (ppm)
- UMF 10+/MGO 263 mg/kg (ppm)
- UMF 15+/MGO 514 mg/kg (ppm)
- UMF 20+/MGO 829 mg/kg (ppm)
Europe Manuka Honey Market – By Distribution Channel
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Stores
- Others
Europe Manuka Honey Market – By Country
- Germany
- France
- Italy
- UK
- Russia
- Rest of Europe
Europe Manuka Honey Market Company Profiles
- 100% Pure New Zealand Honey
- Arataki Honey
- Comvita
- Manuka Health
- Oha Honey
- Midlands Holdings
- Capilano Honey Ltd
- Streamland
- Wedderspoon Organic
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection
3.2.2 Primary Interviews
3.2.3 Hypothesis Formulation
3.2.4 Macro-economic Factor Analysis
3.2.5 Developing Base Number
3.2.6 Data Triangulation
3.2.7 Country Level Data
4. Europe Manuka Honey Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.3 Expert Opinion
5. Europe Manuka Honey Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Health Utility Associated with Manuka Honey
5.1.2 Expanding Use of Manuka Honey for Medical Purposes
5.2 Market Restraints
5.2.1 Higher Prices Associated with Manuka Honey
5.3 Market Opportunities
5.3.1 latent Demand from Untapped Countries
5.4 Future Trends
5.4.1 Uplifting Adoption of Self-Grooming Products
5.5 Impact Analysis of Drivers and Restraints
6. Europe Manuka Honey – Market Analysis
6.1 Manuka Honey Market Overview
6.2 Manuka Honey Market –Revenue and Forecast To 2028 (US$ Million)
7. Europe Manuka Honey Market Analysis – By Nature
7.1 Overview
7.2 Europe Manuka Honey Market Breakdown, By Nature, 2019 & 2028
7.3 Organic
7.3.1 Overview
7.3.2 Organic: Europe Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)
7.4 Conventional
7.4.1 Overview
7.4.2 Conventional: Europe Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)
8. Europe Manuka Honey Market Analysis – By Type
8.1 Overview
8.2 Europe Manuka Honey Market Breakdown, By Type, 2019 & 2028
8.3 UMF 5+/MGO 83 mg/kg (ppm)
8.3.1 Overview
8.3.2 UMF 5+/MGO 83 mg/kg (ppm): Europe Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)
8.4 UMF 10+/MGO 263 mg/kg (ppm)
8.4.1 Overview
8.4.2 UMF 10+/MGO 263 mg/kg (ppm): Europe Manuka Honey Market, Revenue and Forecast to 2028(US$ Million)
8.5 UMF 15+/MGO 514 mg/kg (ppm)
8.5.1 Overview
8.5.2 UMF 15+/MGO 514 mg/kg (ppm): Europe Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)
8.6 UMF 20+/MGO 829 mg/kg (ppm)
8.6.1 Overview
8.6.2 UMF 20+/MGO 829 mg/kg (ppm): Europe Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)
9. Europe Manuka Honey Market Analysis – By Distribution Channel
9.1 Overview
9.2 Europe Manuka Honey Market Breakdown, By Distribution Channel, 2019 & 2028
9.3 Supermarkets/ Hypermarkets
9.3.1 Overview
9.3.2 Supermarkets/Hypermarkets: Europe Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)
9.4 Convenience Stores
9.4.1 Overview
9.4.2 Convenience Stores: Europe Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)
9.5 Online Stores
9.5.1 Overview
9.5.2 Online Stores: Europe Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)
9.6 Others
9.6.1 Overview
9.6.2 Others: Manuka honey Market – Revenue and Forecast to 2028 (US$ Million)
10. Manuka Honey Market – Country Analysis
10.1 Overview
10.1.1 Europe: Manuka Honey Market, By Key Country
10.1.1.1 Germany: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.1.1 Germany: Manuka Honey Market, By Nature
10.1.1.1.2 Germany: Manuka Honey Market, By Type
10.1.1.1.3 Germany: Manuka Honey Market, by Distribution Channel
10.1.1.2 France: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.2.1 France: Manuka Honey Market, By Nature
10.1.1.2.2 France: Manuka Honey Market, By Type
10.1.1.2.3 France: Manuka Honey Market, By Distribution Channel
10.1.1.3 Italy: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.3.1 Italy: Manuka Honey Market, By Nature
10.1.1.3.2 Italy: Manuka Honey Market, By Type
10.1.1.3.3 Italy: Manuka Honey Market, By Distribution Channel
10.1.1.4 UK: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.4.1 UK: Manuka Honey Market, By Nature
10.1.1.4.2 UK: Manuka Honey Market, By Type
10.1.1.4.3 UK: Manuka Honey Market, By Distribution Channel
10.1.1.5 Russia: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.5.1 Russia: Manuka Honey Market, By Nature
10.1.1.5.2 Russia: Manuka Honey Market, By Type
10.1.1.5.3 Russia: Manuka Honey Market, By Distribution Channel
10.1.1.6 Rest Of Europe: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.6.1 Rest Of Europe: Manuka Honey Market, By Nature
10.1.1.6.2 Rest Of Europe: Manuka Honey Market, By Type
10.1.1.6.3 Rest Of Europe: Manuka Honey Market, By Distribution Channel
11. Overview- Impact of Coronavirus Outbreak
11.1 Europe: Impact Assessment of COVID-19 Pandemic
11.2 Impact of COVID-19 Pandemic in Europe Country Markets
12. Company Profiles
12.1% Pure New Zealand Honey
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Arataki Honey
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Comvita
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Manuka Health
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Oha Honey
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Midlands Holdings
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Capilano Honey Ltd
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Streamland
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 Wedderspoon Organic
12.9.1 1.10.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES
Table 1. Germany: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Million)
Table 2. Germany: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Million)
Table 3. Germany: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Million)
Table 4. France: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Million)
Table 5. France: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Million)
Table 6. France: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Million)
Table 7. Italy: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Million)
Table 8. Italy: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Million)
Table 9. Italy: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Million)
Table 10. UK: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Million)
Table 11. UK: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Million)
Table 12. UK: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Million)
Table 13. Russia: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Million)
Table 14. Russia: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Million)
Table 15. Russia: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Million)
Table 16. Rest Of Europe: Manuka Honey Market, By Nature –Revenue and Forecast to 2028 (US$ Million)
Table 17. Rest Of Europe: Manuka Honey Market, By Type –Revenue and Forecast to 2028 (US$ Million)
Table 18. Rest Of Europe: Manuka Honey Market, By Distribution Channel–Revenue and Forecast to 2028 (US$ Million)
Table 19. List of Abbreviation
LIST OF FIGURES
Figure 1. Europe Manuka Honey Market Segmentation
Figure 2. Manuka Honey Market Segmentation – By Country
Figure 3. Europe Manuka Honey Market Overview
Figure 4. Conventional Segment Held Largest Share of Europe Manuka Honey Market
Figure 5. Supermarkets/Hypermarkets Segment Held Largest Share of Europe Manuka Honey Market
Figure 6. UK Held Largest Share of Europe Manuka Honey Market
Figure 7. Europe Manuka Honey Market, Industry Landscape
Figure 8. Europe: PEST Analysis
Figure 9. Expert Opinion
Figure 10. Manuka Honey Market Impact Analysis of Drivers and Restraints
Figure 11. Europe: Manuka Honey Market – Revenue And Forecast to 2028 (US$ Million)
Figure 12. Europe: Manuka Honey Market Revenue Share, By Nature (2019 and 2028)
Figure 13. Organic: Europe Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)
Figure 14. Conventional: Europe Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)
Figure 15. Europe: Manuka Honey Market Revenue Share, By Type (2019 and 2028)
Figure 16. UMF 5+/MGO 83 mg/kg (ppm): Europe Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)
Figure 17. UMF 10+/MGO 263 mg/kg (ppm): Europe Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)
Figure 18. UMF 15+/MGO 514 mg/kg (ppm): Europe Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)
Figure 19. UMF 20+/MGO 829 mg/kg (ppm): Europe Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)
Figure 20. Europe: Manuka Honey Market Revenue Share, By Distribution Channel (2019 and 2028)
Figure 21. Supermarkets/Hypermarkets: Europe Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)
Figure 22. Convenience Stores: Europe Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)
Figure 23. Online Stores: Europe Manuka Honey Market, Revenue and Forecast to 2028 (US$ Million)
Figure 24. Others: Manuka honey Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. Geographic Overview of Europe Manuka Honey Market
Figure 26. Europe: Manuka Honey Market Revenue Share, by Key Country (2019 and 2028)
Figure 27. Germany: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. France: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. Italy: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)
Figure 30. UK: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)
Figure 31. Russia: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)
Figure 32. Rest Of Europe: Manuka Honey Market – Revenue and Forecast to 2028 (US$ Million)
- 100% Pure New Zealand Honey
- Arataki Honey
- Comvita
- Manuka Health
- Oha Honey
- Midlands Holdings
- Capilano Honey Ltd
- Streamland
- Wedderspoon Organic
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Europe manuka honey market
- Highlights key business priorities in order to assist companies to realign their business strategies
- The key findings and recommendations highlight crucial progressive industry trends in Europe manuka honey market, thereby allowing players across the value chain to develop effective long-term strategies
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the manuka honey market as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution