Europe Kids Bicycle Market Forecast to 2030 - Regional Analysis - by Product Type (Battery Operated and Manual) and Distribution Channel (Supermarkets and Hypermarket, Specialty Stores, Online Retail, and Others)
The Europe kids bicycle market was valued at US$ 1,613.41 million in 2022 and is expected to reach US$ 2,281.83 million by 2030; it is estimated to register a CAGR of 4.4% from 2022 to 2030.
Strategic Initiatives by Key Players Drive Europe Kids Bicycle Market
In an ever-evolving industry, companies leverage various strategies to gain a competitive edge, expand their market share, and resonate with their target audience. One prominent strategic initiative is mergers and acquisitions. Companies within the kids bicycle market often merge to consolidate resources, enhance product portfolios, and capitalize on synergies. These strategic moves contribute not only to the growth of individual companies but also to the overall dynamism and competitiveness of the market. Partnerships and collaborations are also noteworthy strategic initiatives taken by the key players in the kids bicycle industry. Companies can tap into established networks and leverage existing fan bases by forming alliances with popular brands, entertainment franchises, or educational institutions. Collaborative efforts enable companies to combine their strengths, resulting in innovative product offerings and effective marketing campaigns that resonate with the preferences of young consumers and their parents.
For instance:
- In September 2023, Lithium-ion battery manufacturer The BMZ Group acquired the e-bike brand NOX Cycles Austria, its sister companies in Germany and Switzerland, and the Hawk Bikes brand. With the incorporation of NOX and HAWK, BMZ accesses many years of product development, manufacturing, and market expertise in the e-bike segments of city, trekking and MTB. The strategic forward integration will intensify the BMZ group's know-how to increase the product portfolio of BMZ further.
Strategic marketing initiatives also play a pivotal role in driving the kids bicycle market. Companies often use creative and targeted marketing campaigns to build brand awareness and connect with their audience. This includes digital marketing efforts, social media engagement, and experiential marketing events to create memorable and positive associations with the brand. Moreover, the strategic use of influencers or brand ambassadors who align with the values of the target demographic further enhances the market presence of kids bicycles. These initiatives collectively shape consumer perceptions and foster brand loyalty in a competitive market landscape. Thus, strategic initiatives by key players propel the kids bicycle market.
Europe Kids Bicycle Market Overview
The Europe kids bicycle market has witnessed significant growth and evolution in recent years, reflecting a combination of shifting consumer preferences, technological advancements, and a growing emphasis on children's health and outdoor activities. As an integral segment of the broader bicycle industry, the market for kids bicycles in Europe has become increasingly diverse, catering to various age groups and skill levels. Parents increasingly recognize the importance of encouraging an active lifestyle from a young age, and this trend has translated into rising demand for high-quality and safe kids bicycles. The manufacturers operating in the European market have responded by innovating in design, materials, and safety features to meet the evolving expectations of both parents and young riders. In July 2023, Frog Bikes launched the City Bike range, which includes the Frog City 53, 61, and 67. It was initially launched in selected Independent Bike Stores in nine European locations, including France, Germany, Norway, Sweden, Denmark, Finland, Belgium, the Netherlands, and Luxembourg. In addition, in June 2023, Bike Club, one of Europe's largest subscription providers of kids bikes, acquired Bicircular, a Barcelona-based bike subscription platform for children in Spain. Acquiring companies often bring unique experiences and technologies, enabling the development of safer, more advanced, and aesthetically appealing kids bicycles. This collaborative approach to innovation benefits the companies involved and elevates the quality and diversity of products available in the market. Thus, a growing focus on kid's health and development, changing lifestyles, rising middle-class population, and increasing purchasing power and disposable income of people in economies, including the UK, Germany, and France, are expected to propel the kids bicycle market in Europe.
Europe Kids Bicycle Market Revenue and Forecast to 2030 (US$ Million)
Europe Kids Bicycle Market Segmentation
The Europe kids bicycle market is categorized into product type, distribution channel, and country.
Based on product type, the Europe kids bicycle market is bifurcated into battery operated and manual. The manual segment held a larger market share in 2022.
In terms of distribution channel, the Europe kids bicycle market is segmented into supermarkets and hypermarket, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
By country, the Europe kids bicycle market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe kids bicycle market share in 2022.
SCOTT Sports SA, Cycling Sports Group Inc, GT Bicycles LLC, Merida Industry Co Ltd, Kona Bicycles Co, Specialized Bicycle Components Inc, Trek Bicycle Corp, and Giant Manufacturing Co Ltd are some of the leading companies operating in the Europe kids bicycle market.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Europe Key Insights
2.2 Europe Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. Europe Kids Bicycle Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors or Suppliers
4.3.4 Distribution Channel
5. Europe Kids Bicycle Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Increasing Emphasis on Active Lifestyles
5.1.2 Strategic Initiatives by Key Players
5.2 Market Restraints
5.2.1 Safety Concerns
5.3 Market Opportunities
5.3.1 Proliferation of E-Commerce Industry
5.4 Future Trends
5.4.1 Rising Demand for E-Bicycles
5.5 Impact of Drivers and Restraints:
6. Kids Bicycle Market - Europe Market Analysis
6.1 Kids Bicycle Market Overview
6.2 Kids Bicycle Market Revenue (US$ Million), 2020-2030
6.3 Kids Bicycle Market Forecast Analysis
7. Europe Kids Bicycle Market Analysis - by Product Type
7.1 Battery Operated
7.1.1 Overview
7.1.2 Battery Operated: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
7.2 Manual
7.2.1 Overview
7.2.2 Manual: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
8. Europe Kids Bicycle Market Analysis - by Distribution Channel
8.1 Supermarkets & Hypermarket
8.1.1 Overview
8.1.2 Supermarkets & Hypermarket: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
8.2 Specialty Stores
8.2.1 Overview
8.2.2 Specialty Stores: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
8.3 Online Retail
8.3.1 Overview
8.3.2 Online Retail: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
8.4 Others
8.4.1 Overview
8.4.2 Others: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
9. Europe Kids Bicycle Market - Country Analysis
9.1 Europe
9.1.1 Europe: Kids Bicycle Market, by Key Country, 2022 and 2030 (%)
9.1.1.1 Europe: Kids Bicycle Market - Revenue and Forecast Analysis - by Country
9.1.1.2 Germany: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.2.1 Germany: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
9.1.1.2.2 Germany: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
9.1.1.3 United Kingdom: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.3.1 United Kingdom: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
9.1.1.3.2 United Kingdom: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
9.1.1.4 France: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.4.1 France: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
9.1.1.4.2 France: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
9.1.1.5 Italy: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.5.1 Italy: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
9.1.1.5.2 Italy: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
9.1.1.6 Russia: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.6.1 Russia: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
9.1.1.6.2 Russia: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
9.1.1.7 Rest of Europe: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
9.1.1.7.1 Rest of Europe: Kids Bicycle Market - Revenue and Forecast Analysis, by Product Type
9.1.1.7.2 Rest of Europe: Kids Bicycle Market - Revenue and Forecast Analysis, by Distribution Channel
10. Competitive Landscape
10.1 Heat Map Analysis by Key Players
11. Industry Landscape
11.1 Overview
11.2 Product launch
12. Company Profiles
12.1 SCOTT Sports SA
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Cycling Sports Group Inc
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 GT Bicycles LLC
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Merida Industry Co Ltd
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Kona Bicycle Co
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Specialized Bicycle Components Inc
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Trek Bicycle Corp
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Giant Manufacturing Co Ltd
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
13. Appendix
13.1 About The Insight Partners
List of Tables
Table 1. Europe Kids Bicycle Market Segmentation
Table 2. Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Table 3. Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million) - by Product Type
Table 4. Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million) - by Distribution Channel
Table 5. Europe: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 6. Germany: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 7. Germany: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 8. United Kingdom: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 9. United Kingdom: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 10. France: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 11. France: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 12. Italy: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 13. Italy: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 14. Russia: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 15. Russia: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
Table 16. Rest of Europe: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Product Type
Table 17. Rest of Europe: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million) - by Distribution Channel
List of Figures
Figure 1. Europe Kids Bicycle Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Kids Bicycle Market
Figure 4. Kids Bicycle Market - Key Market Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Kids Bicycle Market Revenue (US$ Million), 2020-2030
Figure 7. Kids Bicycle Market Share (%) - by Product Type (2022 and 2030)
Figure 8. Battery Operated: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 9. Manual: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 10. Kids Bicycle Market Share (%) - by Distribution Channel (2022 and 2030)
Figure 11. Supermarkets & Hypermarket: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 12. Specialty Stores: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 13. Online Retail: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 14. Others: Kids Bicycle Market - Revenue and Forecast to 2030 (US$ Million)
Figure 15. Europe: Kids Bicycle Market, by Key Country - Revenue (2022) (US$ Million)
Figure 16. Europe: Kids Bicycle Market Breakdown, by Key Countries, 2022 and 2030 (%)
Figure 17. Germany: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 18. United Kingdom: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 19. France: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 20. Italy: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 21. Russia: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 22. Rest of Europe: Kids Bicycle Market - Revenue and Forecast to 2030(US$ Million)
Figure 23. Heat Map Analysis by Key Players
1. SCOTT Sports SA
2. Cycling Sports Group Inc
3. GT Bicycles LLC
4. Merida Industry Co Ltd
5. Kona Bicycles Co
6. Specialized Bicycle Components Inc
7. Trek Bicycle Corp
8. Giant Manufacturing Co Ltd
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe kids bicycle market.
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Europe kids bicycle market, thereby allowing players across the value chain to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe kids bicycle market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution.