Europe Industrial Margarine Market to 2027 - Regional Analysis and Forecasts by Application (Bakery, Spreads Sauces and Toppings, Confectionery, Convenience Food, Others); Type (Spreadable Margarine, All-Purpose Industrial Margarine, Butter Blend); Source (Animal Source, Plant Source); Form (Hard Industrial Margarine, Soft Industrial Margarine)  

TIPRE00009825 | Pages: 138 | Food and Beverages | Mar 2020 | Type: Regional | Status: Published

The Europe Industrial Margarine market is accounted to US$ 671.6 Mn in 2018 and is expected to grow at a CAGR of 3.7 % during the forecast period 2019 – 2027, to account to US$ 925.8 Mn by 2027.

Margarine is an evolution to a highly accepted spread that is a prime example of technological advancement made through the combined efforts of oil chemists, food technologists, nutritionists, and chemical engineers. Industrial margarine has taken its place all over the globe as an excellent nutritive food owing to its concentrated source of food energy; it can be a uniform supplement of vitamins D and A, it can also be a source of polyunsaturated essential fatty acids. Industrial margarine is neither a substitute for, nor an imitation of, butter, even though the spread is made from naturally occurring products and is known to possess all the physical, sensory, and nutritional attributes of butter. Moreover, products like cakes and pastries are all the time popular confectionaries for most of the consumers, but people try to avoid these items due to its high fat and calorie content. To fulfil the consumer’s demand of with low fat, low cholesterol and less calorie bakery and confectionary, manufacturers are using industrial margarine instead of butter as an alternative.

Europe Industrial Margarine Market

Europe Industrial Margarine Market

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Market Insights   

Rising demand for low-calorie food items to favor the Europe industrial margarine market.

The consumers in most of the developed and developing countries in Europe are quite concern regarding maintenance of healthy life style and healthy diet or food habits. There is a growing demand for low fat food & beverages owing to changing lifestyles and rising health consciousness, which in turn is driving the industrial margarine market growth. Young consumers are increasingly getting aware of the health benefits of adopting a healthy diet with low fat, low cholesterol and less calorie foods to prevent obesity and diabetes. The rising demand for bakery and confectionary products among the consumers in Europe is expected to fuel the market growth for industrial margarine market. Products like cakes and pastries are all the time popular confectionaries for most of the consumers, but people try to avoid these items due to its high fat and calorie content. To fulfill the consumer’s demand of with low fat, low cholesterol and less calorie bakery and confectionary, manufacturers are using industrial margarine instead of butter as an alternative. However, industrial margarine contains trans-fat from 0.2-26g, consumption of which is banned in some of the countries like China, Japan, Denmark, and many more. Trans-fat, also called trans-unsaturated fatty acids or trans-fatty acids, is a type of unsaturated fat. Although trans fats are edible, consuming trans fats has been shown to increase the risk of coronary artery disease in part by raising levels of low-density lipoprotein (LDL, often termed "bad cholesterol"), by lowering levels of high-density lipoprotein (HDL, often termed "good cholesterol"), increasing triglycerides in the bloodstream, and promoting systemic inflammation. The key players in the industrial margarine market are experimenting with new and innovative flavors & products. As flavor options increase, consumers easily get attracted towards the products, which helps in increased in sale and revenue generation. Currently, the industrial margarine demand is continuously growing with the rise in application of this product from the baking, HORECA, and food processing industries. Food processing industries prefers to use margarine in the processed food products since it is less costly than butter.   

              

Application Insights

The Europe Industrial Margarine market is segmented on the basis of application is segmented into bakery, spreads sauces and toppings, confectionery, convenience food and others. The bakery segment led the Europe industrial margarine market by application. Industrial margarine is a water-in-fat emulsion, in which tiny water droplets are dispersed uniformly throughout the fat phase. It is widely used spread for flavoring, cooking, and baking. Margarine is rich in vitamin E and sodium. As margarine is deficient in essential micro-nutrients it is fortified with Vitamin A, Vitamin C, Vitamin D, and other micro-nutrients. Margarine is a vegetable or animal fat used widely as a spread. It resembles in taste and texture to butter and is commonly used as a butter substitute in baked goods. In recent times, margarine has been recognized by health professionals as a healthy table spread and a cheap alternative to butter used in cooking and baking food. Margarine has become a dietary staple in many nations owing to its taste, low price, spread ability, and convenience. Industrial margarine is used in bakeries to produce a wide range of confectioneries such as puff pastries, cakes, croissants, Danish pastries etc. Cake margarines are specifically designed to make the batter and the final product more stable. Margarines are used as ingredients to cook a number of convenience foods such as soups, party dips, and as mixes for cakes and bread. Margarine is used in the preparation of bread. It is used as an ingredient in preparation of bread products as it keeps the wheat dough moisture while allowing the bread to be tender. Margarine adds more flavor than shortening and hence is often used in making dough.

                                                                       

Type Insights

The Europe Industrial Margarine market is segmented on the basis type as spreadable margarine, all-purpose industrial margarine and butter blend. The all-purpose industrial margarine segment led the Europe industrial margarine market. Margarine is used as a spread for cooking, baking, and flavoring applications. It is sometimes described as a non-dairy spread. Spreadable margarine have fat content in the range of 10 to 90%.All-purpose industrial Margarine is an all-purpose margarine suitable for industrial uses related to baking. They margarine have added colors and flavor to improve the taste of the final product. It is particularly suitable for use in general baking applications. Butter blends are prepared by blending several vegetable fats and margarine to produce a product similar to that of butter for uses in the bakery industry. Butter blends have a flavor similar that of butter. Butter blends have rich texture and buttery taste while being economical compared to pure butter. Butter blends made from anhydrous milk fat and vegetable oils can have cholesterol levels less than 95% compared to pure butter.

Source Insights

The Europe Industrial Margarine market is segmented on the basis of source into animal source and plant source. The plant source segment dominated the Europe industrial margarine market. Margarine is a butter substitute made typically by combining water and vegetable oils, such as corn, soybean, canola, palm, or olive oils. Ingredients like colorings, salt, and natural or artificial flavorings are sometimes added. Therefore, most margarine contains absolutely no animal products, which makes it a suitable vegan alternative to butter. Although most margarine is made from plant-based ingredients, they remain a refined product. This means that they’re produced from extracted components of whole foods, such as plant oils, instead of the whole foods themselves. At first, in the 19th century, margarine was made with animal fats, as these provided a convenient source of saturated fat. This soon led to shortages since animal fat was also used to manufacture soap. The various types of ingredients that are derived from the animal source in making margarine include lactose, whey, casein, vitamin D3, marine oil, and lecithin, among others. Vitamin D3 is usually made from lanolin that is derived from sheep’s wool. Marine oil is derived from fish, or other aquatic animals are used in margarine, especially shortening types.

Form Insights

The Europe Industrial Margarine market is segmented on the basis of form into hard industrial margarine and oft industrial margarine. The hard industrial margarine dominates the Europe industrial margarine market. Hard industrial margarines are usually composed of 80% saturated fat, 14% monounsaturated fat and 6% polyunsaturated fats. Hard industrial margarines have smoke point around 302°f (150°c), and a fire point of around 700°f (371°c). They are used in bakeries, and food processing plants to manufacture pies, crackers, rusks, doughnuts, croissants, and Danish pastries. Hard industrial margarines generally have high trans-fat content. Soft industrial margarine is available in tubs and mostly used as a spread. It is low in both saturated as well as trans-fats and hence is preferred over hard margarine. Soft Margarine is used in applications such as baking, condiments, gentle sautéing, and pressure cooking. Soft industrial margarines are made with less hydrogenated oils compared to hard industrial margarine. Soft industrial margarine is low in trans-fats. The low trans-fat contents in soft industrial margarine are associated with significantly reducing the risks of heart disease, metabolic disorders, and strokes. Growing demand from food processing sector owing to the tenderness and smooth consistency of soft industrialized margarine is expected to drive the soft industrial margarine market in the forecast period.


Germany Industrial Margarine Market, by type

Germany Industrial Margarine Market, by type

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EUROPE INDUSTRIAL MARGARINE MARKET SEGMENTATION

Europe Industrial Margarine Market, by Application
  • Bakery
  • Spreads, sauces and toppings
  • Confectionary
  • Convenience Food
  • Others
Europe Industrial Margarine Market, by Type
  • Spreadable Margarine
  • All-Purpose Industrial Margarine
  • Butter Blend
  • Others
Europe Industrial Margarine Market, by Source
  • Animal Source
  • Plant Source
Europe Industrial Margarine Market, by Form
  • Hard Industrial Margarine
  • Soft Industrial Margarine
Europe Industrial Margarine Market, by Country
  • Germany
  • France
  • Italy
  • UK
  • Russia
  • Rest of Europe
Company Profiles
  • Associated British Foods
  • Bunge Limited
  • Conagra Foodservice, Inc.
  • EFKO Group
  • Fuji Oil Europe
  • NMGK Group
  •  Puratos
  • Richardson International Limited
  • Vandemoortele
  • Wilmar International Limited

1.          Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

1.3.1        Europe Industrial Margarine Market – By Application

1.3.2        Europe Industrial Margarine Market – ByType

1.3.3        Europe Industrial Margarine Market – By Source

1.3.4        Europe Industrial Margarine Market – By Form

1.3.5        Europe Industrial Margarine Market – By Country

2.          Key Takeaways

3.          Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.          Industrial Margarine Market Landscape

4.1         Market Overview

4.1.1        Europe PEST Analysis

5.          Industrial Margarine Market – Key Industry Dynamics

5.1         Key Market Drivers

5.1.1        Rising demand towards low-calorie food items

5.1.2        Wide application of industrial margarine in bakery, food service and food processing industries

5.2         Key Market Restraints

5.2.1        Stringent regulations against the consumption of industrially produced trans fats

5.3         Key Market Opportunities

5.3.1        Introduction of new flavours & products and product promotion through E-commerce

5.4         Key Future Trends

5.4.1        Demand for trans-fat free industrial margarine products

5.5         Impact Analysis of Drivers and Restraints

6.          Industrial Margarine– Europe Market Analysis

6.1         Europe Industrial Margarine Market Overview

6.2         Europe Industrial Margarine Market Forecast and Analysis

7.          Europe Industrial Margarine Market Analysis –  By Type

7.1         Overview

7.2         Spreadable Margarine

7.2.1        Overview

7.2.2        Europe Spreadable Industrial Margarine Revenue and Forecasts to 2027 (US$ MN)

7.3         All- Purpose Industrial Margarine

7.3.1        Overview

7.3.2        Europe All-Purpose Industrial Margarine Market, Revenue Forecast to 2027 (US$ Mn)

7.4         Butter Blend

7.4.1        Overview

7.4.2        Europe Butter Blend Industrial Margarine Market, Revenue Forecast to 2027 (US$ Mn)

8.          Europe Industrial Margarine Market Analysis – By Source

8.1         Overview

8.2         Europe Industrial Margarine Market Breakdown, By Source, 2018 & 2027

8.3         Plant Source

8.3.1        Overview

8.3.2        Europe Plant Source Industrial Margarine Market Revenue and Forecasts to 2027 (US$ MN)

8.4         Animal Source

8.4.1        Overview

8.4.2        Europe Animal Source Industrial Margarine Market Revenue and Forecasts to 2027 (US$ MN)

9.          Europe Industrial Margarine Market Analysis –  By Form

9.1         Overview

9.2         Europe Industrial Margarine Market Breakdown, By Form, 2018 & 2027

9.3         Hard Industrial Margarine

9.3.1        Overview

9.3.2        Europe Hard Industrial Margarine Market, Revenue Forecast to 2027 (US$ Mn)

9.4         Soft Industrial Margarine

9.4.1        Overview

9.4.2        Europe Soft Industrial Margarine Market, Revenue Forecast to 2027 (US$ Mn)

10.       Europe Industrial Margarine Market Analysis –  By Application

10.1      Overview

10.2      Europe Industrial Margarine Market Breakdown, By Application, 2018 & 2027

10.3      Bakery

10.3.1     Overview

10.3.2     Europe Bakery industrial Margarine Market, Revenue Forecasts to 2027 (US$ Mn)

10.4      Spreads, Sauces, and Toppings

10.4.1     Overview

10.4.2     Europe Spreads, Sauces, and Toppings Industrial Margarine Market, Revenue Forecasts to 2027 (US$ Mn)

10.5      Confectionery

10.5.1     Overview

10.5.2     Europe Confectionery Industrial MargarineMarket, Revenue Forecast to 2027 (US$ Mn)

10.6      Convenience Food

10.6.1     Overview

10.6.2     Europe Convenience food Industrial Margarine Market, Revenue Forecast to 2027 (US$ Mn)

10.7      Others

10.7.1     Overview

10.7.2     Europe Others Industrial Margarine Market, Revenue Forecasts to 2027 (US$ Mn)

11.       Europe Industrial Margarine Market – Country Analysis

11.1      Overview

11.1.1     Europe Industrial Margarine Market Revenue and Forecast to 2027 (US$ Mn)

11.1.2     Europe Moringa Products Market Breakdown, by Key Countries

11.1.3.1       Germany Industrial Margarine Market Revenue and Forecast to 2027 (US$ MN)

11.1.3.1.1       Germany Industrial Margarine Market Breakdown by Type

11.1.3.1.2       Germany Industrial Margarine Market Breakdown by Source

11.1.3.1.3       Germany Industrial Margarine Market Breakdown by Form

11.1.3.1.4       Germany Industrial Margarine Market Breakdown by Application

11.1.3.2       France Industrial Margarine Market Revenue and Forecast to 2027 (US$ MN)

11.1.3.2.1       France Industrial Margarine Market Breakdown by Type

11.1.3.2.2       France Industrial Margarine Market Breakdown by Source

11.1.3.2.3       France Industrial Margarine Market Breakdown by Form

11.1.3.2.4       France Industrial Margarine Market Breakdown by Application

11.1.3.3       Italy Industrial Margarine Market Revenue and Forecast to 2027 (US$ MN)

11.1.3.3.1       Italy Industrial Margarine Market Breakdown by Type

11.1.3.3.2       Italy Industrial Margarine Market Breakdown by Source

11.1.3.3.3       Italy Industrial Margarine Market Breakdown by Form

11.1.3.3.4       Italy Industrial Margarine Market Breakdown by Application

11.1.3.4       United Kingdom Industrial Margarine Market Revenue and Forecast to 2027 (US$ MN)

11.1.3.4.1       UK Industrial Margarine Market Breakdown by Type

11.1.3.4.2       United Kingdom Industrial Margarine Market Breakdown by Source

11.1.3.4.3       United Kingdom Industrial Margarine Market Breakdown by Form

11.1.3.4.4       United Kingdom Industrial Margarine Market Breakdown by Application

11.1.3.5       Russia Industrial Margarine Market Revenue and Forecast to 2027 (US$ MN)

11.1.3.5.1       Russia Industrial Margarine Market Breakdown by Type

11.1.3.5.2       Russia Industrial Margarine Market Breakdown by Source

11.1.3.5.3       Russia Industrial Margarine Market Breakdown by Form

11.1.3.5.4       Russia Industrial Margarine Market Breakdown by Application

11.1.3.6       Rest of Europe Industrial Margarine Market Revenue and Forecast to 2027 (US$ MN)

11.1.3.6.1       Rest of Europe Industrial Margarine Market Breakdown by Type

11.1.3.6.2       Rest of Europe Industrial Margarine Market Breakdown by Source

11.1.3.6.3       Rest of Europe Industrial Margarine Market Breakdown by Form

11.1.3.6.4       Rest of Europe Industrial Margarine Market Breakdown by Application

12.       Company Profiles

12.1      Bunge Limited

12.1.1     Key Facts

12.1.2     Business Description

12.1.3     Products and Services

12.1.4     Financial Overview

12.1.5     SWOT Analysis

12.1.6     Key Developments

12.2      Associated British Foods plc.

12.2.1     Key Facts

12.2.2     Business Description

12.2.3     Products and Services

12.2.4     Financial Overview

12.2.5     SWOT Analysis

12.2.6     Key Developments

12.3      Conagra Brands, Inc.

12.3.1     Key Facts

12.3.2     Business Description

12.3.3     Products and Services

12.3.4     Financial Overview

12.3.5     SWOT Analysis

12.3.6     Key Developments

12.4      EFKO Group

12.4.1     Key Facts

12.4.2     Business Description

12.4.3     Products and Services

12.4.4     Financial Overview

12.4.5     SWOT Analysis

12.4.6     Key Developments

12.5      Fuji Oil Europe

12.5.1     Key Facts

12.5.2     Business Description

12.5.3     Products and Services

12.5.4     Financial Overview

12.5.5     SWOT Analysis

12.5.6     Key Developments

12.6      NMGK Group

12.6.1     Key Facts

12.6.2     Business Description

12.6.3     Products and Services

12.6.4     Financial Overview

12.6.5     SWOT Analysis

12.7      Puratos

12.7.1     Key Facts

12.7.2     Business Description

12.7.3     Products and Services

12.7.4     Financial Overview

12.7.5     SWOT Analysis

12.8      Richardson International Limited

12.8.1     Key Facts

12.8.2     Business Description

12.8.3     Products and Services

12.8.4     Financial Overview

12.8.5     SWOT Analysis

12.8.6     Key Developments

12.9      Vandemoortele

12.9.1     Key Facts

12.9.2     Business Description

12.9.3     Products and Services

12.9.4     Financial Overview

12.9.5     SWOT Analysis

12.10   Wilmar International Ltd

12.10.1  Key Facts

12.10.2  Business Description

12.10.3  Products and Services

12.10.4  Financial Overview

12.10.5  SWOT Analysis

13.       Appendix

13.1      About the Insight Partners

13.2      Glossary

 

LIST OF TABLES

Table 1.             Europe Industrial Margarine Market Revenue and Forecasts to 2027 (US$ Mn)

Table 2.             Europe Industrial Margarine Market Revenue and Forecasts to 2027 – By Type (US$ Mn)

Table 3.             Germany Industrial Margarine Market Revenue And Forecasts To 2027 – By Type (US$ Mn)

Table 4.             Germany Industrial Margarine Market Revenue And Forecasts To 2027 – By Source (US$ Mn)

Table 5.             Germany Industrial Margarine Market Revenue And Forecasts To 2027 – By Form (US$ Mn)

Table 6.             Germany Industrial Margarine Market Revenue And Forecasts To 2027 – By Application (US$ Mn)

Table 7.             France Industrial Margarine Market Revenue And Forecasts To 2027 – By Type (US$ Mn)

Table 8.             France Industrial Margarine Market Revenue And Forecasts To 2027 – By Source (US$ Mn)

Table 9.             France Industrial Margarine Market Revenue And Forecasts To 2027 – By Form (US$ Mn)

Table 10.          France Industrial Margarine Market Revenue And Forecasts To 2027 – By Application (US$ Mn)

Table 11.          Italy Industrial Margarine Market Revenue And Forecasts To 2027 – By Type (US$ Mn)

Table 12.          Italy Industrial Margarine Market Revenue And Forecasts To 2027 – By Source (US$ Mn)

Table 13.          Italy Industrial Margarine Market Revenue And Forecasts To 2027 – By Form (US$ Mn)

Table 14.          Italy Industrial Margarine Market Revenue And Forecasts To 2027 – By Application (US$ Mn)

Table 15.          United Kingdom Industrial Margarine Market Revenue And Forecasts To 2027 – By Type (US$ Mn)

Table 16.          United Kingdom Industrial Margarine Market Revenue And Forecasts To 2027 – By Source (US$ Mn)

Table 17.          United Kingdom Industrial Margarine Market Revenue And Forecasts To 2027 – By Form (US$ Mn)

Table 18.          United Kingdom Industrial Margarine Market Revenue And Forecasts To 2027 – By Application (US$ Mn)

Table 19.          Russia Industrial Margarine Market Revenue And Forecasts To 2027 – By Type (US$ Mn)

Table 20.          Russia Industrial Margarine Market Revenue And Forecasts To 2027 – By Source (US$ Mn)

Table 21.          Russia Industrial Margarine Market Revenue And Forecasts To 2027 – By Form (US$ Mn)

Table 22.          Russia Industrial Margarine Market Revenue And Forecasts To 2027 – By Application (US$ Mn)

Table 23.          Rest of Europe Industrial Margarine Market Revenue And Forecasts To 2027 – By Type (US$ Mn)

Table 24.          Rest of Europe Industrial Margarine Market Revenue And Forecasts To 2027 – By Source (US$ Mn)

Table 25.          Rest of Europe Industrial Margarine Market Revenue And Forecasts To 2027 – By Form (US$ Mn)

Table 26.          Rest of Europe Industrial Margarine Market Revenue And Forecasts To 2027 – By Application (US$ Mn)

Table 27.          Glossary of Terms, Europe Industrial Margarine Market


LIST OF FIGURES

Figure 1.           Europe Industrial Margarine Market Segmentations

Figure 2.           Europe Industrial Margarine Market Segmentation – By Country

Figure 3.           Europe Industrial Margarine Market Overview

Figure 4.           All- Purpose Industrial Margarine Held Largest Share In The Europe Industrial Margarine Market By Application

Figure 5.           Italy Dominated The Europe Industrial Margarine Market In 2018

Figure 6.           Europe Industrial Margarine Market, Industry Landscape

Figure 7.           Europe – Pest Analysis

Figure 8.           Industrial Margarines Market Impact Analysis of Driver And Restraints

Figure 9.           Europe Industrial Margarine Market Forecast and Analysis, (US$ Mn)

Figure 10.        Europe Industrial Margarine Market Breakdown by Type, 2018 & 2027 (%)

Figure 11.        Europe Spreadable Industrial Margarine Revenue and Forecasts to 2027 (US$ Mn)

Figure 12.        Europe All- Purpose Industrial Margarine Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 13.        Europe Butter Blend Industrial Margarine Market Revenue and Forecasts to 2027 (US$ Mn)

Figure 14.        Europe Industrial Margarine Market Breakdown by Source, Value, 2018 & 2027 (%)

Figure 15.        Europe Plant Source Industrial Margarine Market Revenue and Forecasts To 2027 (US$ Mn)

Figure 16.        Europe Animal Source Industrial Margarine Market Revenue and Forecasts To 2027 (US$ Mn)

Figure 17.        Europe Hard Industrial Margarine Market, Revenue Forecast To 2027 (US$ Mn)

Figure 18.        Europe Soft Industrial Margarine Market, Revenue Forecast To 2027 (US$ Mn)

Figure 19.        Europe Industrial Margarine Market Breakdown, By Application, in Terms of Value, 2018 & 2027 (%)

Figure 20.        Europe Bakery Industrial Margarine Market, Revenue Forecast To 2027 (US$ Mn)

Figure 21.        Europe Spreads, Sauces, and Toppings Industrial Margarine Market, Revenue Forecasts To 2027 (US$ Mn)

Figure 22.        Europe Confectionery Industrial Margarine Market, Revenue Forecast To 2027 (US$ Mn)

Figure 23.        Europe Convenience Industrial Margarine Food Market, Revenue Forecast To 2027 (US$ Mn)

Figure 24.        Europe Others Industrial Margarine Market, Revenue Forecast To 2027 (US$ Mn)

Figure 25.        Europe Industrial Margarine Market Revenue And Forecasts To 2027 (US$ Mn)

Figure 26.        Europe Moringa Products Market Breakdown by Key Countries, 2018 & 2027(%)

Figure 27.        Germany Industrial Margarine Market Forecasts To 2027 (US$ Mn)

Figure 28.        France Industrial Margarine Market Forecasts To 2027 (US$ Mn)

Figure 29.        Italy Industrial Margarine Market Forecasts To 2027 (US$ Mn)

Figure 30.        United Kingdom Industrial Margarine Market Forecasts To 2027 (US$ Mn)

Figure 31.        Russia Industrial Margarine Market Forecasts To 2027 (US$ Mn)

Figure 32.        Rest Of Europe Industrial Margarine Market Forecasts To 2027 (US$ Mn)

 

 

The List of Companies - Europe Industrial Margarine Market

  1. Associated British Foods
  2. Bunge Limited
  3. Conagra Foodservice, Inc.
  4. EFKO Group
  5. Fuji Oil Europe
  6. NMGK Group
  7.  Puratos
  8. Richardson International Limited
  9. Vandemoortele
  10. Wilmar International Limited

 

  • Highlights key business priorities in order to assist companies to realign their business strategies.
  • The key findings and recommendations highlight crucial progressive industry trends in the Europe Industrial Margarine market, thereby allowing players to develop effective long term strategies.
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
  • Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.
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