Europe High-End Rum Market Forecast to 2030 - Regional Analysis - by Product Type (White, Dark, and Gold), Category (Super Premium, Ultra-Premium, and Prestige & Prestige Plus), Nature (Plain and Flavored), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
The Europe high-end rum market was valued at US$ 1,399.36 million in 2022 and is expected to reach US$ 1,891.30 million by 2030; it is estimated to record a CAGR of 3.8% from 2022 to 2030.
Strategic Initiatives by Key Players Drive Europe High-End Rum Market
High-end rum manufacturers are investing significantly in strategic development initiatives such as product innovation, merger & acquisition, and expansion of their businesses to attract many consumers and enhance their market position. Moreover, consumers' demand for high-end rum is increasing due to the growing popularity of luxury and premium spirits and product availability in distinct flavors. Thus, manufacturers such as Pernod Ricard SA, Diageo plc, and Brown-Forman Corp are launching various high-end rums to cater to the increasing demand. For instance, in August 2023, BACARDÍ Rum launched a new limited-edition premium variant, BACARDÍ Reserva Ocho Sevillian Orange Cask Finish. This third installment in the popular Cask Series, Sevillian Orange, continues the brand legacy of producing premium rums that match consumer taste preferences.
Major manufacturers are employing strategies such as acquisition, expansion, and production capacity scaleup to serve their customers better and satisfy their growing demands. In January 2023, The Brown-Forman Corp acquired the Diplomatico Rum brand and related assets from Destillers United Group SL. Through this acquisition, the company added aging, bottling, and shipping production facilities located in Panama to its assets. Similarly, in March 2023, Diageo acquired the Philippines-based Don Papa Rum, a super-premium dark rum. Thus, such strategic initiatives by key manufacturers drive the high-end rum market.
Europe High-End Rum Market Overview
The Europe high-end rum market is thriving because of increasing urbanization and changing consumer preferences. The market in Europe is significantly growing owing to its drinking culture and favorable climatic conditions. Several nations across the region are popular for the production and consumption of high-end rum. In recent years, the country has witnessed a growing number of rum enthusiasts among the younger demographic. The rising trend of rum premiumization is one of the major factors boosting the demand for high-end rum. Manufacturers are using advanced aging techniques and more sophisticated distillation methods to produce high-end rum. The luxury status associated with high-end rum attracts the consumers in the region. Thus, the high-end rum market is significantly growing in the region.
Moreover, consumers in the region are increasingly exploring different flavored rum, including spiced flavored high-end rum. According to the Wine and Spirit Trade Association, in 2019, product sales in off-trade increased by 6% in the UK compared to 2018. Sweet flavors have gained significant popularity among consumers in Germany. Similarly, consumers in Germany are seeking spiced rum. The growing trend of exploring flavored rum is projected to create growth opportunities for high-end rum in the region.
Key manufacturers operating in the region are also boosting their visibility by engaging in various strategic initiatives such as mergers and acquisitions and extending their sales networks. For instance, the Seychelles-based Trois Frères Distillery expanded its rum in 11 additional regions in Europe from March 2022. The brewery anticipates that this rollout will increase its visibility across the region.
Europe High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Europe High-End Rum Market Segmentation
The Europe high-end rum market is categorized into product type, category, nature, distribution channel, and country.
Based on product type, the Europe high-end rum market is categorized into white, dark, and gold. The gold segment held the largest market share in 2022.
In terms of category, the Europe high-end rum market is segmented into super premium, ultra-premium, and prestige & prestige plus. The super premium segment held the largest market share in 2022.
By nature, the Europe high-end rum market is bifurcated into plain and flavored. The plain segment held a larger market share in 2022.
In terms of distribution channel, the Europe high-end rum market is categorized into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
By country, the Europe high-end rum market is segmented into the Germany, France, Italy, Spain, the UK, the Czech Republic, the Nordics, and the Rest of Europe. The Rest of Europe dominated the Europe high-end rum market share in 2022.
Cayman Spirits Co, Sovereign Brands LLC, Cognac Ferrand SASU, Pernod Ricard SA, Distilleries Arehucas SA, Davide Campari Milano NV, Brown Forman Corp, Westerhall estate Ltd, and Diageo Plc are some of the leading companies operating in the Europe high-end rum market.
TABLE OF CONTENTS
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
3.4 Limitations and Assumptions
4. Europe High-End Rum Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Processes
4.3.2.1 Fermentation
4.3.2.2 Distillation
4.3.2.3 Aging/Maturation
4.3.2.4 Blending
4.3.2.5 Bottling
4.3.3 Distribution Channels
4.4 List of Vendors
5. Europe High-End Rum Market - Key Market Dynamics
5.1 High-End Rum Market - Key Market Dynamics
5.2 Market Drivers
5.2.1 Rum Premiumization
5.2.2 Strategic Initiatives by Key Players
5.3 Market Restraints
5.3.1 Increasing Demand for Low-alcoholic Beverages
5.4 Market Opportunities
5.4.1 Growing Consumption of Flavored and Spiced Rum
5.4.2 Rising Sales through E-commerce Platforms
5.5 Future Trends
5.5.1 Rising Trend of Homemade Cocktail Among Consumers
5.6 Impact of Drivers and Restraints:
6. High-End Rum Market - Europe Market Analysis
6.1 High-End Rum Market Revenue (US$ Million), 2020-2030
6.2 High-End Rum Market Forecast Analysis
7. Europe High-End Rum Market Analysis - By Product Type
7.1 Overview
7.2 White
7.2.1 Overview
7.2.2 White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.3 Dark
7.3.1 Overview
7.3.2 Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
7.4 Gold
7.4.1 Overview
7.4.2 Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8. Europe High-End Rum Market Revenue Analysis - By Category
8.1 Overview
8.2 Super Premium
8.2.1 Overview
8.2.2 Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.3 Ultra Premium
8.3.1 Overview
8.3.2 Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
8.4 Prestige & Prestige Plus
8.4.1 Overview
8.4.2 Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9. Europe High-End Rum Market Revenue Analysis - By Nature
9.1 Overview
9.2 Plain
9.2.1 Overview
9.2.2 Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
9.3 Flavored
9.3.1 Overview
9.3.2 Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10. Europe High-End Rum Market Revenue Analysis - By Distribution Channel
10.1 Overview
10.2 Supermarkets and Hypermarkets
10.2.1 Overview
10.2.2 Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.3 Specialty Stores
10.3.1 Overview
10.3.2 Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.4 Online Retail
10.4.1 Overview
10.4.2 Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
10.5 Others
10.5.1 Overview
10.5.2 Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
11. Europe High-End Rum Market - Country Analysis
11.1 Europe
11.1.1 Europe High-End Rum Market Overview
11.1.2 Europe High-End Rum Market Revenue and Forecasts and Analysis - By Countries
11.1.2.1 Europe: High-End Rum Market - Revenue and Forecast Analysis - by Country
11.1.2.2 Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.2.1 Germany High-End Rum Market Breakdown by Product Type
11.1.2.2.2 Germany High-End Rum Market Breakdown by Category
11.1.2.2.3 Germany High-End Rum Market Breakdown by Nature
11.1.2.2.4 Germany High-End Rum Market Breakdown by Distribution Channel
11.1.2.3 France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.3.1 France High-End Rum Market Breakdown by Product Type
11.1.2.3.2 France High-End Rum Market Breakdown by Category
11.1.2.3.3 France High-End Rum Market Breakdown by Nature
11.1.2.3.4 France High-End Rum Market Breakdown by Distribution Channel
11.1.2.4 Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.4.1 Italy High-End Rum Market Breakdown by Product Type
11.1.2.4.2 Italy High-End Rum Market Breakdown by Category
11.1.2.4.3 Italy High-End Rum Market Breakdown by Nature
11.1.2.4.4 Italy High-End Rum Market Breakdown by Distribution Channel
11.1.2.5 Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.5.1 Spain High-End Rum Market Breakdown by Product Type
11.1.2.5.2 Spain High-End Rum Market Breakdown by Category
11.1.2.5.3 Spain High-End Rum Market Breakdown by Nature
11.1.2.5.4 Spain High-End Rum Market Breakdown by Distribution Channel
11.1.2.6 UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.6.1 UK High-End Rum Market Breakdown by Product Type
11.1.2.6.2 UK High-End Rum Market Breakdown by Category
11.1.2.6.3 UK High-End Rum Market Breakdown by Nature
11.1.2.6.4 UK High-End Rum Market Breakdown by Distribution Channel
11.1.2.7 Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.7.1 Czech Republic High-End Rum Market Breakdown by Product Type
11.1.2.7.2 Czech Republic High-End Rum Market Breakdown by Category
11.1.2.7.3 Czech Republic High-End Rum Market Breakdown by Nature
11.1.2.7.4 Czech Republic High-End Rum Market Breakdown by Distribution Channel
11.1.2.8 The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.8.1 The Nordics High-End Rum Market Breakdown by Product Type
11.1.2.8.2 The Nordics High-End Rum Market Breakdown by Category
11.1.2.8.3 The Nordics High-End Rum Market Breakdown by Nature
11.1.2.8.4 The Nordics High-End Rum Market Breakdown by Distribution Channel
11.1.2.9 Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
11.1.2.9.1 Rest of Europe High-End Rum Market Breakdown by Product Type
11.1.2.9.2 Rest of Europe High-End Rum Market Breakdown by Category
11.1.2.9.3 Rest of Europe High-End Rum Market Breakdown by Nature
11.1.2.9.4 Rest of Europe High-End Rum Market Breakdown by Distribution Channel
12. Industry Landscape: High-End Rum Market
12.1 Overview
12.2 Partnership
12.3 Product News
12.4 Collaboration
12.5 Joint Venture
12.6 Merger and Acquisitions
13. Company Profiles
13.1 Cayman Spirits Co
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Sovereign Brands LLC
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Cognac Ferrand SASU
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Pernod Ricard SA
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Distilleries Arehucas SA
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Davide Campari Milano NV
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Brown-Forman Corp
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Westerhall Estate Ltd
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Diageo Plc
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
14. Appendix
List of Tables
Table 1. High-End Rum Market Segmentation
Table 2. List of Vendors in Value Chain
Table 3. High-End Rum Market - Revenue and Forecast to 2030 (US$ Million)
Table 4. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 5. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 6. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 7. High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 8. Europe: High-End Rum Market - Revenue and Forecast to 2030(US$ Million) - by Country
Table 9. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 10. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 11. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 12. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 13. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 14. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 15. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 16. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 17. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 18. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 19. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 20. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 21. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 22. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 23. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 24. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 25. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 26. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 27. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 28. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 29. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 30. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 31. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 32. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 33. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 34. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 35. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 36. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 37. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 38. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 39. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Nature
Table 40. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
List of Figures
Figure 1. High-End Rum Market Segmentation, by Country
Figure 2. Porter's Five Forces Analysis: High-End Rum Market
Figure 3. Ecosystem: High-End Rum Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. High-End Rum Market Revenue (US$ Million), 2020-2030
Figure 6. High-End Rum Market Share (%) - By Product Type, 2022 and 2030
Figure 7. White: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 8. Dark: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 9. Gold: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 10. High-End Rum Market Revenue Share, By Category (2022 and 2030)
Figure 11. Super Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 12. Ultra Premium: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 13. Prestige & Prestige Plus: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 14. High-End Rum Market Revenue Share, By Nature (2022 and 2030)
Figure 15. Plain: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 16. Flavored: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 17. High-End Rum Market Revenue Share, By Distribution Channel (2022 and 2030)
Figure 18. Supermarkets and Hypermarkets: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 19. Specialty Stores: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 20. Online Retail: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 21. Others: High-End Rum Market Revenue and Forecast to 2030 (US$ Million)
Figure 22. Europe High-End Rum Market, by Country - Revenue (2022) (US$ Million)
Figure 23. Europe High-End Rum Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 24. Germany High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 25. France High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 26. Italy High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 27. Spain High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 28. UK High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 29. Czech Republic High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 30. The Nordics High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
Figure 31. Rest of Europe High-End Rum Market Revenue and Forecasts to 2030 (US$ Million)
1. Cayman Spirits Co
2. Sovereign Brands LLC
3. Cognac Ferrand SASU
4. Pernod Ricard SA
5. Distilleries Arehucas SA
6. Davide Campari Milano NV
7. Brown forman corp
8. Westerhall estate ltd
9. Diageo Plc
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