Europe Hard Seltzer Market

The Europe hard seltzers market is expected to grow from US$ 258.08 million in 2021 to US$ 452.10 million by 2028; it is estimated to grow at a CAGR of 8.3% from 2021 to 2028.

Social media is strongly influencing the lifestyle of people. With the rising number of social media users across the globe, manufacturers of hard seltzers are promoting their products on social media platforms, such as Instagram and Facebook, to increase brand recognition and customer reach. For instance, truly (a popular hard seltzers brand) teamed up with GLAAD (a nonprofit organization) and launched a social media and out-of-home (OOH) advertising campaign in May 2020. The campaign encouraged customers to upload the images of themselves celebrating pride with a can of Truly’s hard seltzers using the “#TrulyPride” on social media platforms to show support for the LGBTQ community. Moreover, the same company launched the “No One is Just One Flavor” campaign in May 2021 to promote new flavors of beverages by collaborating with the Grammy Award-winner and pop singer Dua Lipa. This campaign was channeled through out-of-home (OOH), digital, and social media marketing. As a part of the campaign, “Instagram-worthy” outdoor activations were held in countries in this region, where hard seltzers drinkers were invited to showcase their distinctive personalities. The campaign also included a point-of-sale counter with prize giveaways and a live-streaming concert. The campaign reflected positive results and led to an increase in the brand's popularity among a wide range of consumer groups. Furthermore, in 2019, during summer, many social-media users generated memes, videos, and photos about hard seltzers, and the content went viral on Instagram along with the caption “Ain’t No Laws While Drinking Claws.” This trend offered a huge popularity to White Claw’s hard seltzers. Therefore, social media campaigns by prominent market players and campaign’s influence on people are major factors expected to boost the growth of the hard seltzers market in future.

In Europe, France, the UK, and Italy are among the worst-hit countries due to the COVID-19 pandemic. These countries suffered from economic downfall due to restrictions on industrial activities because of the lockdowns and border restrictions. The food & beverage industry across the region also suffered from significant losses as the manufacturing units were mandated to remain shut, which created supply shortages. However, the sales of ready-to-drink (RTD) beverages surged in various countries, such as the UK, France, and Italy, as people stayed inside their homes, which had a positive impact on the demand for hard seltzers across the region. The crisis adversely affected the manufacturing sector in the region due to a restricted supply chain, raw material shortage, and shutdown of manufacturing units. In addition, the overall disruptions in manufacturing processes and research and development activities restrained new developments in the hard seltzer market. However, due to the in-home consumption trend and RTD packaging of hard seltzer, the product demand remained significant even during the lockdowns. Moreover, due to the strong foothold of e-commerce platforms in the region, the market witnessed growth.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. Thus, the Europe hard seltzers market is expected to grow at a good CAGR during the forecast period.

Europe Hard Seltzers Market Revenue and Forecast to 2028 (US$ Million)

Europe Hard Seltzers Market Segmentation

By Flavors Type

• Citrus Fruits
• Berries
• Tropical Fruits
•  Others

By Packaging Type

•  Bottles
• Can

By Distribution Channel

•  Supermarkets and Hypermarkets
•  Specialty Stores
•  Online Retail
•  Others 

By Country

•  Europe
  •  Germany
  • France
  • Italy
  • UK
  • Rest of Europe

Companies Mentioned -

•  Anheuser-Busch InBev,
• Constellation Brands, Inc.
•  Kopparberg Bryggerier
•  Mark Anthony Brands International
•  Molson Coors Beverage Company
• Heineken N.V.

Europe Hard Seltzer Strategic Insights

Strategic insights for the Europe Hard Seltzer provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Europe Hard Seltzer Report Scope

Europe Hard Seltzer Regional Insights

The geographic scope of the Europe Hard Seltzer refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.