Europe Hair Color Market

The Europe hair color market is anticipated to grow from US$ 4.82 billion in 2023 and is projected to reach US$ 7.71 billion by 2031; it is anticipated to record a CAGR of 6.1% from 2023 to 2031.

The Europe hair color market is a mature and dynamic segment of the personal care industry, driven by high consumer awareness, fashion-forward trends, and a strong demand for professional and at-home hair coloring solutions. Europe is home to leading hair color manufacturers such as L'Oréal, Wella, and Henkel, which dominate the market with extensive product portfolios catering to diverse consumer needs. The market is segmented into permanent and temporary hair color, with the permanent hair color segment leading the market due to its long-lasting results and effective gray coverage.

Professional salons remain a significant consumption channel, with services such as balayage, highlights, and bespoke coloring gaining popularity. Simultaneously, the at-home hair color segment is growing, fueled by the increasing availability of DIY kits and the rising trend of self-care routines. Sustainability and health-conscious choices are reshaping the market, with a growing demand for ammonia-free, vegan, and organic hair color formulations.

The preference for at-home hair coloring has increased significantly in Europe over the past few years. Due to hectic lifestyles and busy schedules, people do not have enough time to visit the salons and get their hair done. Moreover, getting hair colored in the salon is quite expensive and may refrain people from frequently experimenting with different colors. Therefore, consumers are using do-it-yourself (DIY) hair colors that are affordable, convenient, and time-saving. Many people appreciate the convenience of coloring their hair at home, as it eliminates the need for salon appointments and the associated time commitment. Also, the DIY culture has been on the rise and people are increasingly experimenting with their looks by using bold colors. Social media platforms, particularly Instagram and TikTok, have fueled this trend by showcasing home hair coloring tutorials and results. The at-home hair coloring trend is also booming due to the availability of a wide range of DIY hair colors at supermarket aisles with interesting claims of full grey coverage, no-ammonia, nontoxic, plant-based, and organic hair dyes. Moreover, innovative products with easy-to-use formulations, such as color deposition masks, color deposition powders, gel-based colors, and cream-based colors, are available. Thus, the rising preference for at-home hair coloring is driving the Europe hair color market growth.

A few key players operating in the Europe hair color market are L'Oreal SA, Henkel AG & Co KGaA, Coty Inc, Revlon Inc, Kao Corp, Wella Operations US LLC, Davines S.p.A., Keune Haircosmetics., Beauty & Business s.p.a., H.S.A. Hair Styling Applications S.p.a, Famasar Srl, ColorDesign Hair, Laboratoire Native, Antica Erboristeria S.p.A., Farmen International Cosmetics Distribution s.p.a. Elcéa, Korres, Sodalis Group, Tricobiotos S.p.A., and Pettenon Cosmetics S.p.A. S.B.. Players operating in the market are highly focused on developing high-quality and innovative product offerings to fulfill customers' requirements.

The overall Europe hair color market size has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the Europe hair color market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers—along with external consultants, such as valuation experts, research analysts, and key opinion leaders—specializing in the Europe hair color market.