Europe False Eyelashes Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Strip Lashes and Individual Lashes), Material (Human Hair, Synthetic, and Animal Hair & Fur), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)
Market Introduction
Europe is among the prominent regions comprising of various strong and potential economies such as Germany, France, Italy, the UK, Russia, and rest of Europe. According to Cosmetics Europe (European Trade Association for Cosmetics and Personal Care Industry), the overall retail sales of cosmetics and personal care products in Europe accounted for US$ 97 billion in 2019. Rapidly growing demand for decorative cosmetics products such as nail care products, eye makeup products, lip care products and many more in the region is driving the growth of false eyelashes market. Europe is the center for fashion and beauty industry. Paris Fashion Week, London Fashion Week, Milan Fashion Week, and others are among the topmost fashion shows across the world. These fashion shows are setting different trends of styling and makeup. Moreover, makeup artists are highly emphasizing on eye makeup to create a glamorous and unique look. Smoky eyes, voluminous lashes, and the lash lift effect are amongst the most preferred trends. Therefore, the well flourished beauty and fashion industry in Europe and rapidly emerging eye makeup trends are some of the crucial factors driving the growth of regional market. Over the past few years, women prefer keeping dark eyebrows and curled long lashes. False eyelashes provide desired volume and length to the lashes making them appear naturally voluminous. Moreover, striped lashes are more popular amongst the women as compared to lash extensions as they are more affordable which is also expected to boost the demand for striped lashes in the region over the forecast period. Ecommerce is one of the most preferred platforms for the purchase of grocery, clothes, accessories, cosmetic products, and other goods. According to the report by Office of National Statistics, 22% of the population in the UK purchased cosmetics and beauty products through ecommerce platforms and is expected to increase with a rapid pace over the coming years owing to the outbreak of COVID-19 pandemic and nationwide lockdowns. This is further expected to favour the growth of false eyelashes market in the region over the coming period. Manufacturers are heavily investing on developing websites with virtual and augmented reality to provide convenience to the consumers while selecting the products online. This factor is expected to boost the growth of false eyelashes market in the coming years. Furthermore, rising influence of makeup trends on social media platforms such as Instagram, YouTube, and Facebook is expected to further contribute to the growth of false eyelashes market in Europe over the forecast period.
The COVID-19 outbreak has impacted distinguished industries differently. Due to the pandemic, the lockdown scenario has affected and hampered the supply chain of the false eyelashes market. The non-availability of raw materials and labor, owing to the restrictions on the movement of people, has hindered the production of the false eyelashes. The COVID-19 outbreak has been considered a pandemic and has badly affected several businesses. The pandemic has had the most influence on the production, logistics, and tourism & travel industries. The virus outbreak propelled the governments of numerous countries to impose a lockdown to decrease the spread of the virus. Thus, several companies are undergoing downtime and have driven some companies to work remotely, leading to low productivity and income. In consumer goods, personal care industry had been significantly growing before the COVID-19 outbreak; however, it has experienced an irregularity in recent time, as consumers are selective in their purchases. The disruption of the supply chain has further halted the accessibility of products. In Europe, currently the UK, France and Russia are the hardest-hit countries by the coronavirus outbreak. It is estimated to suffer an economic hit due to a lack of revenue from various industries, as the country recorded the highest number of coronavirus cases followed by France, Spain, Italy, and Germany. Other member states have implemented drastic measures and travel restrictions, including partially closing their borders. This is anticipated to impact market growth in Europe. The outbreak of the novel coronavirus has negatively affected the growth of the market in the UK and rest of the region. There has been a decrease in sales of consumer goods products such as false eyelashes, wigs, and hair extensions due to slowdown in production due to the lockdown. Furthermore, the disruption of supply chain has also affected the supply of the product to the market
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Market Overview and Dynamics
The false eyelashes market in Europe is expected to grow from US$ 442.24 million in 2021 to US$ 636.91 million by 2028; it is estimated to grow at a CAGR of 5.3% from 2021 to 2028. rising demand with social media as enabler; There is an emerging trend of promoting false eyelashes on social media platforms. Manufacturers have been profoundly relying upon social media influencers to make their brand image among buyers. Nowadays, people prefer social media compared to magazines to understand the current fashion trends. What's trending is dictated well by YouTubers and other social media influencers rather than unapproachable fashion runways or magazine spreads like back in the day. Public figures from Instagram and YouTube regularly endorse these products and even post tutorials on applying them over the face. For instance, the Lashify brand has mostly marketed its false eyelashes through social media platforms. Most of these beauty giants rely on social media influencers to promote their products. Also, Estée Lauder invests about 75% of its marketing budget on such influencers. Consumers are getting inclined toward investing in false eyelashes to enhance their appearance on social media platforms by clicking selfies and other pictures and uploading them on social media through Facebook and Instagram. Now, trends are majorly dictated by millions of influencers and what exists in Instagram feeds. Hence, the increase in demand for false eyelashes among social media platforms strongly complements the growth of the false eyelashes market. This is bolstering the growth of the false eyelashes market.
Key Market Segments
In terms of type, the strip lashes segment accounted for the largest share of the Europe false eyelashes market in 2020. In terms of material type, the synthetic segment held a larger market share of the false eyelashes market in 2020. In terms of distribution channel type, the supermarkets and hypermarkets segment held a larger market share of the false eyelashes market in 2020.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the false eyelashes market in Europe are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are American International Industries; Esqido; House of Lashes; Huda Beauty; Kiss Products, Inc.; Kosé Corporation; Lilly Lashes; MAC Cosmetics; PDC Brands among others.
Reasons to buy report
- To understand the Europe false eyelashes market landscape and identify market segments that are most likely to guarantee a strong return
- Stay ahead of the race by comprehending the ever-changing competitive landscape for Europe false eyelashes market
- Efficiently plan M&A and partnership deals in Europe false eyelashes market by identifying market segments with the most promising probable sales
- Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Europe false eyelashes market
- Obtain market revenue forecast for market by various segments from 2021-2028 in Europe region.
EUROPEFALSE EYELASHES MARKET SEGMENTATION
By Cable Type
- Strip Lashes
- Individual Lashes
By Material
- Human Hair
- Synthetic
- Animal Hair & Fur
By Distribution Channel
- Supermarkets and Hypermarkets
- Specialty Stores
- Online Retail
- Others
By Country
- Germany
- France
- UK
- Italy
- Russia
- Rest of Europe
Company Profiles
- American International Industries
- Esqido
- House of Lashes
- Huda Beauty
- Kiss Products, Inc.
- Kosé Corporation
- Lilly Lashes
- MAC Cosmetics
- PDC Brands
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection
3.2.2 Primary Interviews
3.2.3 Hypothesis Formulation
3.2.4 Macro-economic Factor Analysis
3.2.5 Developing Base Number
3.2.6 Data Triangulation
3.2.7 Country Level Data
4. Europe False Eyelashes Market Landscape
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Threat of New Entrants:
4.2.2 Bargaining Power of Buyers:
4.2.3 Bargaining Power of Suppliers:
4.2.4 Competitive Rivalry:
4.2.5 Threat of Substitutes:
4.3 Value Chain Analysis
4.3.1 Raw Material:
4.3.2 Manufacturing/Processing:
4.3.3 Packaging:
4.4 Expert Opinion
5. Europe False Eyelashes Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rise in Cosmetic Industry
5.1.2 Surge in Adoption of Self-Grooming Products
5.2 Market Restraints
5.2.1 Growing Demand for Permanent Eyelash Extensions
5.3 Market Opportunities
5.3.1 Increasing Utilization of False Eyelashes in Entertainment and Fashion Industry
5.4 Future Trends
5.4.1 Rising Demand with Social Media as Enabler
5.5 Impact Analysis of Drivers and Restraints
6. False Eyelashes – Europe Market Analysis
6.1 Europe False eyelashes Market Overview
6.2 Europe False Eyelashes Market –Revenue and Forecast to 2028 (US$ Million)
7. Europe False Eyelashes Market Analysis – By Type
7.1 Overview
7.2 Europe False Eyelashes Market Breakdown, By Type, 2020 & 2028
7.3 Strip Lashes
7.3.1 Overview
7.3.2 Strip Lashes: Europe False Eyelashes Market, Revenue and Forecast To 2028 (US$ Million)
7.4 Individual Lashes
7.4.1 Overview
7.4.2 Individual Lashes: Europe False Eyelashes Market, Revenue and Forecast To 2028 (US$ Million)
8. Europe False Eyelashes Market Analysis – By Material
8.1 Overview
8.2 Europe False Eyelashes Market Breakdown, By Material, 2020 & 2028
8.3 Human Hair
8.3.1 Overview
8.3.2 Human Hair: Europe False Eyelashes Market, Revenue and Forecast To 2028 (US$ Million)
8.4 Synthetic
8.4.1 Overview
8.4.2 Synthetic: Europe False Eyelashes Market, Revenue and Forecast To 2028 (US$ Million)
8.5 Animal Hair & Fur
8.5.1 Overview
8.5.2 Animal Hair & Fur: Europe False Eyelashes Market, Revenue and Forecast To 2028 (US$ Million)
9. Europe False Eyelashes Market Analysis – By Distribution Channel
9.1 Overview
9.2 Europe False Eyelashes Market Breakdown, By Distribution Channel, 2020 & 2028
9.3 Supermarkets and Hypermarkets
9.3.1 Overview
9.3.2 Supermarkets and Hypermarkets: Europe False Eyelashes Market, Revenue and Forecast To 2028 (US$ Million)
9.4 Specialty Stores
9.4.1 Overview
9.4.2 Specialty Stores: Europe False Eyelashes Market, Revenue and Forecast To 2028 (US$ Million)
9.5 Online Retail
9.5.1 Overview
9.5.2 Online Retail: Europe False Eyelashes Market, Revenue and Forecast To 2028 (US$ Million)
9.6 Others
9.6.1 Overview
9.6.2 Others: Europe False Eyelashes Market, Revenue and Forecast To 2028 (US$ Million)
10. Europe False Eyelashes Market – Country Analysis
10.1 Overview
10.1.1 Europe False Eyelashes Market Revenue and Forecast to 2028 (US$ Million)
10.1.2 Europe False Eyelashes Market Breakdown, by Country
10.1.2.1 Germany False Eyelashes Market Revenue and Forecast to 2028 (US$ Million)
10.1.2.1.1 Germany False Eyelashes Market Breakdown, by Type
10.1.2.1.2 Germany False Eyelashes Market Breakdown, by Material
10.1.2.1.3 Germany False Eyelashes Market Breakdown, by Distribution Channel
10.1.2.2 France False Eyelashes Market Revenue and Forecast to 2028 (US$ Million)
10.1.2.2.1 France False Eyelashes Market Breakdown, by Type
10.1.2.2.2 France False Eyelashes Market Breakdown, by Material
10.1.2.2.3 France False Eyelashes Market Breakdown, by Distribution Channel
10.1.2.3 UK False Eyelashes Market Revenue and Forecast to 2028 (US$ Million)
10.1.2.3.1 UK False Eyelashes Market Breakdown, by Type
10.1.2.3.2 UK False Eyelashes Market Breakdown, by Material
10.1.2.3.3 UK False Eyelashes Market Breakdown, by Distribution Channel
10.1.2.4 Italy False Eyelashes Market Revenue and Forecast to 2028 (US$ Million)
10.1.2.4.1 Italy False Eyelashes Market Breakdown, by Type
10.1.2.4.2 Italy False Eyelashes Market Breakdown, by Material
10.1.2.4.3 Italy False Eyelashes Market Breakdown, by Distribution Channel
10.1.2.5 Russia False Eyelashes Market Revenue and Forecast to 2028 (US$ Million)
10.1.2.5.1 Russia False Eyelashes Market Breakdown, by Type
10.1.2.5.2 Russia False Eyelashes Market Breakdown, by Material
10.1.2.5.3 Russia False Eyelashes Market Breakdown, by Distribution Channel
10.1.2.6 Rest of Europe False Eyelashes Market Revenue and Forecast to 2028 (US$ Million)
10.1.2.6.1 Rest of Europe False Eyelashes Market Breakdown, by Type
10.1.2.6.2 Rest of Europe False Eyelashes Market Breakdown, by Material
10.1.2.6.3 Rest of Europe False Eyelashes Market Breakdown, by Distribution Channel
11. Overview- Impact of Coronavirus Outbreak
11.1 Impact of COVID-19 on False Eyelashes Market
11.3 Europe: Impact Assessment of COVID-19 Pandemic
12. Industry Landscape
12.1 Product launch
12.2 Collaboration
12.3 Partnership
13. Company Profiles
13.1 American International Industries
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Kiss Products, Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Esqido
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Huda Beauty
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 PDC Brands
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 MAC Cosmetics
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Kosé Corporation
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Financial Overview
13.7.4 SWOT Analysis
13.7.5 Key Developments
13.8 Lilly Lashes
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 House of Lashes
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Word Index
LIST OF TABLES
Table 1. Europe False Eyelashes Market –Revenue and Forecast to 2028 (US$ Million)
Table 2. Germany False Eyelashes Market Revenue and Forecasts To 2028 – By Type (US$ Million)
Table 3. Germany False Eyelashes Market Revenue and Forecasts To 2028 – By Material (US$ Million)
Table 4. Germany False Eyelashes Market Revenue and Forecasts To 2028 – By Distribution Channel (US$ Million)
Table 5. France False Eyelashes Market Revenue and Forecasts To 2028 – By Type (US$ Million)
Table 6. France False Eyelashes Market Revenue and Forecasts To 2028 – By Material (US$ Million)
Table 7. France False Eyelashes Market Revenue and Forecasts To 2028 – By Distribution Channel (US$ Million)
Table 8. UK False Eyelashes Market Revenue and Forecasts To 2028 – By Type (US$ Million)
Table 9. UK False Eyelashes Market Revenue and Forecasts To 2028 – By Material (US$ Million)
Table 10. UK False Eyelashes Market Revenue and Forecasts To 2028 – By Distribution Channel (US$ Million)
Table 11. Italy False Eyelashes Market Revenue and Forecasts To 2028 – By Type (US$ Million)
Table 12. Italy False Eyelashes Market Revenue and Forecasts To 2028 – By Material (US$ Million)
Table 13. Italy False Eyelashes Market Revenue and Forecasts To 2028 – By Distribution Channel (US$ Million)
Table 14. Russia False Eyelashes Market Revenue and Forecasts To 2028 – By Type (US$ Million)
Table 15. Russia False Eyelashes Market Revenue and Forecasts To 2028 – By Material (US$ Million)
Table 16. Russia False Eyelashes Market Revenue and Forecasts To 2028 – By Distribution Channel (US$ Million)
Table 17. Rest of Europe False Eyelashes Market Revenue and Forecasts To 2028 – By Type (US$ Million)
Table 18. Rest of Europe False Eyelashes Market Revenue and Forecasts To 2028 – By Material (US$ Million)
Table 19. Rest of Europe False Eyelashes Market Revenue and Forecasts To 2028 – By Distribution Channel (US$ Million)
Table 20. List of Abbreviation
LIST OF FIGURES
Figure 1. Europe False Eyelashes Market Segmentation
Figure 2. Europe False Eyelashes Market Segmentation – By Country
Figure 3. Europe False Eyelashes Market Overview
Figure 4. Europe False Eyelashes Market, By Type
Figure 5. Europe False Eyelashes Market, By Country
Figure 6. Europe False Eyelashes Market, Industry Landscape
Figure 7. Porter’s Five Forces Analysis
Figure 8. Value Chain: False Eyelashes
Figure 9. Expert Opinion
Figure 10. Europe False Eyelashes Market Impact Analysis of Drivers and Restraints
Figure 11. Europe: False Eyelashes Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. Europe False Eyelashes Market Breakdown, By Type, 2020 & 2028 (%)
Figure 13. Strip Lashes: Europe False Eyelashes Market, Revenue and Forecast To 2028 (US$ Million)
Figure 14. Individual Lashes: Europe False Eyelashes Market, Revenue and Forecast To 2028 (US$ Million)
Figure 15. Europe False Eyelashes Market Breakdown, By Material, 2020 & 2028 (%)
Figure 16. Human Hair: Europe False Eyelashes Market, Revenue and Forecast To 2028 (US$ Million)
Figure 17. Synthetic: Europe False Eyelashes Market, Revenue and Forecast To 2028 (US$ Million)
Figure 18. Animal Hair & Fur: Europe False Eyelashes Market, Revenue and Forecast To 2028 (US$ Million)
Figure 19. Europe False Eyelashes Market Breakdown, By Distribution Channel, 2020 & 2028 (%)
Figure 20. Supermarkets and Hypermarkets: Europe False Eyelashes Market, Revenue and Forecast To 2028 (US$ Million)
Figure 21. Specialty Stores: Europe False Eyelashes Market, Revenue and Forecast To 2028 (US$ Million)
Figure 22. Online Retail: Europe False Eyelashes Market, Revenue and Forecast To 2028 (US$ Million)
Figure 23. Others: Europe False Eyelashes Market, Revenue and Forecast To 2028 (US$ Million)
Figure 24. Europe False Eyelashes Market Revenue by Country To 2028 (US$ Million)
Figure 25. Europe False Eyelashes Market Breakdown, by Country, 2020 & 2028 (%)
Figure 26. Germany False Eyelashes Market Forecasts To 2028 (US$ Million)
Figure 27. France False Eyelashes Market Forecasts To 2028 (US$ Million)
Figure 28. UK False Eyelashes Market Forecasts To 2028 (US$ Million)
Figure 29. Italy False Eyelashes Market Forecasts To 2028 (US$ Million)
Figure 30. Russia False Eyelashes Market Forecasts To 2028 (US$ Million)
Figure 31. Rest Of Europe False Eyelashes Market Forecasts To 2028 (US$ Million)
Figure 32. Impact of COVID-19 Pandemic on False Eyelashes Market in Europe
- American International Industries
- Esqido
- House of Lashes
- Huda Beauty
- Kiss Products, Inc.
- Kosé Corporation
- Lilly Lashes
- MAC Cosmetics
- PDC Brands
- To understand the Europe false eyelashes market landscape and identify market segments that are most likely to guarantee a strong return
- Stay ahead of the race by comprehending the ever-changing competitive landscape for Europe false eyelashes market
- Efficiently plan M&A and partnership deals in Europe false eyelashes market by identifying market segments with the most promising probable sales
- Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Europe false eyelashes market
- Obtain market revenue forecast for market by various segments from 2021-2028 in Europe region.