Europe Events Management Platform Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Component (Hardware, Software, and Services), Deployment (On-Premise and Cloud-based), Application (Event Planning, Event Registration and Ticketing, Event Marketing, Content Management, Networking Management, Analytics and Reporting, Audience Management and Communication, Visitor Management, Venue Management, Virtual Lobby Management, and Others), and End User (Trade Show Organizers, Event Management Agencies, Corporates, Academics, Organizations, Associations/Non-Profitable Trusts/Government Bodies, and Others)   

BMIRE00026050 | Pages: 141 | Technology, Media and Telecommunications | Sep 2022 | Type: Regional | Status: Published

The Europe events management platform market is expected to grow from US$ 10,969.99 million in 2022 to US$ 20,287.95 million by 2028; it is estimated to grow at a CAGR of 10.8% from 2022 to 2028.

Virtual congresses, events, and conferences are crucial economic factors for the event industry; however, such events comprise huge expenditures and long travel journeys for hosts and audiences/attendees. Therefore, virtual events, fairs, and online conferences are gaining popularity as they are beneficial, eco-friendly, and cost-efficient alternatives. Factors attributing to the growth of virtual events include rapid urbanization and increased inclination of event companies toward using virtual infrastructure, products, and services. For purposes such as event marketing, event outsourcing & analytics, and content & social media development, huge adoption of virtual events is witnessed among small and large-scale organizations. The event management platform is gaining high momentum to manage virtual events efficiently and interact with attendees. Live interaction in virtual events is guaranteed through live chats for public and private communication. Further, virtual events are utilized to provide information and answer individual questions through live chats. There is also an integration of different interactive tools, such as attendee polls, forums, one-on-one or small group networking, and live questions and answers, which helps improve event efficiency. These features of event management platforms are driving the event management platform market.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe events management platform market. The Europe events management platform market is expected to grow at a good CAGR during the forecast period.   

 Europe Events Management Platform Market Revenue and Forecast to 2028 (US$ Million)  

 Europe Events Management Platform Market Revenue and Forecast to 2028 (US$ Million)  

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Europe Events Management Platform Market Segmentation    

The Europe events management platform market is segmented based on component, deployment, application, end user, and country. Based on component, the market is segmented into hardware, software, and services. The services segment dominated the market in 2022 and is expected to be fastest growing during forecast period. Based on deployment, the market is bifurcated into on-premise and cloud-based. The cloud-based segment dominated the market in 2022 and is expected to be fastest growing during forecast period. Based on application, the market is segmented into event planning, event registration and ticketing, event marketing, content management, networking management, analytics and reporting, audience engagement and communication, visitor management, venue management, virtual lobby management, and others. The event planning segment dominated the market in 2022 and is expected to be fastest growing during forecast period. Based on end user, the event market is segmented into trade show organizers, event management agencies, corporates, academics, organizations, associations/non-profitable trusts/government bodies, and others. The event management agencies segment dominated the market in 2022 and is expected to be fastest growing during forecast period. Based on country, the Europe events management platform market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe.     

ACTIVE Network, LLC; Aventri, Inc.; BigMarker; Bizzabo; and Swapcard are among the leading companies in the Europe events management platform market. 

1.           Introduction

1.1         Scope of the Study

1.2         The Insight Partners Research Report Guidance

1.3         Market Segmentation

1.3.1        Europe Event Management Platform Market – By Component

1.3.2        Europe Event Management Platform Market – By Deployment

1.3.3        Europe Event Management Platform Market – By Application

1.3.4        Europe Event Management Platform Market – By End User

1.3.5        Europe Event Management Platform Market – By Country

2.           Key Takeaways

3.        Research Methodology

3.1         Coverage

3.2         Secondary Research

3.3         Primary Research

4.           Europe Event Management Platform Market Landscape

4.1         Market Overview

4.2         Europe PEST Analysis

4.3         Ecosystem Analysis

4.4         Expert Opinion

5.           Europe Event Management Platform Market – Key Market Dynamics

5.1         Market Drivers

5.1.1        Growing Inclination Toward Virtual Events

5.1.2        Surge in Industrial Webinars

5.2         Market Restraints

5.2.1        Challenges Associated with Event Management Platforms

5.3         Market Opportunities

5.3.1        Gamification of Events to Engage a Larger Audience

5.4         Future Trends

5.4.1        Emergence of Advanced Technologies

5.5         Impact Analysis of Drivers and Restraints

6.           Event Management Platform Market – Europe Market Analysis

6.1         Europe Event Management Platform Market Overview

6.2         Europe Event Management Platform Market Forecast and Analysis

7.           Europe Event Management Platform Market Analysis – By Component

7.1         Overview

7.2         Europe Event Management Platform Market Breakdown, By Component, 2021 and 2028

7.3         Hardware (Physical and Hybrid Check-in)

7.3.1        Overview

7.3.2        Hardware (Physical and Hybrid Check-in): Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

7.4         Software

7.4.1        Overview

7.4.2        Software: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

7.5         Services

7.5.1        Overview

7.5.2        Services: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

7.5.3        Services: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

8.           Europe Event Management Platform Market Analysis – By Deployment

8.1         Overview

8.2         Event Management Platform Market Breakdown, By Deployment, 2021 and 2028

8.3         On Premise

8.3.1        Overview

8.3.2        On Premise: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

8.4         Cloud-based

8.4.1        Overview

8.4.2        Cloud-based: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

9.           Europe Event Management Platform Market Analysis – By Application

9.1         Overview

9.2         Europe Event Management Platform Market Breakdown, By Application, 2021 and 2028

9.3         Event Planning

9.3.1        Overview

9.3.2        Event Planning: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

9.3.3        Event Planning: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)

9.4         Event Registration and Ticketing

9.4.1        Overview

9.4.2        Event Registration and Ticketing: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

9.4.3        Event Registration and Ticketing: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)

9.5         Event Marketing

9.5.1        Overview

9.5.2        Event Marketing: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

9.5.3        Event Marketing: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)

9.6         Content Management

9.6.1        Overview

9.6.2        Content Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

9.6.3        Content Management: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)

9.7         Networking Management

9.7.1        Overview

9.7.2        Networking Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

9.7.3        Networking Management: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)

9.8         Analytics and Reporting

9.8.1        Overview

9.8.2        Analytics and Reporting: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

9.8.3        Analytics and Reporting: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)

9.9         Audience Management and Communication

9.9.1        Overview

9.9.2        Audience Management and Communication: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

9.9.3        Audience Management and Communication: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)

9.10      Visitor Management

9.10.1     Overview

9.10.2     Visitor Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

9.10.3     Visitor Management: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)

9.11      Venue Management

9.11.1     Overview

9.11.2     Venue Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

9.11.3     Venue Management: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)

9.12      Virtual Lobby Management

9.12.1     Overview

9.12.2     Virtual Lobby Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

9.12.3     Virtual Lobby Management: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)

9.13      Others

9.13.1     Overview

9.13.2     Others: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

9.13.3     Others: Event Management Platform Market, by Event Type Revenue and Forecast to 2028 (US$ Million)

10.        Europe Event Management Platform Market Analysis – By End User

10.1      Overview

10.2      Europe Event Management Platform Market Breakdown, By End User, 2021 and 2028

10.3      Trade Show Organizers

10.3.1     Overview

10.3.2     Trade Show Organizers: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

10.4      Event Management Agencies

10.4.1     Overview

10.4.2     Event Management Agencies: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

10.5      Corporates

10.5.1     Overview

10.5.2     Corporates: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

10.6      Academic

10.6.1     Overview

10.6.2     Academic: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

10.7      Organizations

10.7.1     Overview

10.7.2     Organizations: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

10.8      Associations/Non-profitable Trusts/Government Bodies

10.8.1     Overview

10.8.2     Associations/Non-profitable Trusts/Government Bodies: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

10.9      Others

10.9.1     Overview

10.9.2     Others: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

11.        Europe Event Management Platform Market – Country Analysis

11.1      Overview

11.1.1     Europe: Event Management Platform Market, by Key Country

11.1.1.1       France: Event Management Platform Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.1.1       France: Event Management Platform Market, by Component

11.1.1.1.2       France: Event Management Platform Market, by Deployment

11.1.1.1.3       France: Event Management Platform Market, by Application

11.1.1.1.4       France: Event Management Platform Market, by End User

11.1.1.2       Germany: Event Management Platform Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.2.1       Germany: Event Management Platform Market, by Component

11.1.1.2.2       Germany: Event Management Platform Market, by Deployment

11.1.1.2.3       Germany: Event Management Platform Market, by Application

11.1.1.2.4       Germany: Event Management Platform Market, by End User

11.1.1.3       Italy: Event Management Platform Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.3.1       Italy: Event Management Platform Market, by Component

11.1.1.3.2       Italy: Event Management Platform Market, by Deployment

11.1.1.3.3       Italy: Event Management Platform Market, by Application

11.1.1.3.4       Italy: Event Management Platform Market, by End User

11.1.1.4       UK: Event Management Platform Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.4.1       UK: Event Management Platform Market, by Component

11.1.1.4.2       UK: Event Management Platform Market, by Deployment

11.1.1.4.3       UK: Event Management Platform Market, by Application

11.1.1.4.4       UK: Event Management Platform Market, by End User

11.1.1.5       Russia: Event Management Platform Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.5.1       Russia: Event Management Platform Market, by Component

11.1.1.5.2       Russia: Event Management Platform Market, by Deployment

11.1.1.5.3       Russia: Event Management Platform Market, by Application

11.1.1.5.4       Russia: Event Management Platform Market, by End User

11.1.1.6       Rest of Europe: Event Management Platform Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.6.1       Rest of Europe: Event Management Platform Market, by Component

11.1.1.6.2       Rest of Europe: Event Management Platform Market, by Deployment

11.1.1.6.3       Rest of Europe: Event Management Platform Market, by Application

11.1.1.6.4       Rest of Europe: Event Management Platform Market, by End User

12.        Industry Landscape

12.1      Market Initiative

12.2      Merger and Acquisition

12.3      New Development

13.        Company Profiles

13.1      ACTIVE Network, LLC

13.1.1     Key Facts

13.1.2     Business Description

13.1.3     Products and Services

13.1.4     Financial Overview

13.1.5     SWOT Analysis

13.1.6     Key Developments

13.2      BigMarker

13.2.1     Key Facts

13.2.2     Business Description

13.2.3     Products and Services

13.2.4     Financial Overview

13.2.5     SWOT Analysis

13.2.6     Key Developments

13.3      Aventri, Inc.

13.3.1     Key Facts

13.3.2     Business Description

13.3.3     Products and Services

13.3.4     Financial Overview

13.3.5     SWOT Analysis

13.3.6     Key Developments

13.4      Bizzabo

13.4.1     Key Facts

13.4.2     Business Description

13.4.3     Products and Services

13.4.4     Financial Overview

13.4.5     SWOT Analysis

13.4.6     Key Developments

13.5      Swapcard

13.5.1     Key Facts

13.5.2     Business Description

13.5.3     Products and Services

13.5.4     Financial Overview

13.5.5     SWOT Analysis

13.5.6     Key Developments

14.        Appendix

14.1      About The Insight Partners

14.2      Glossary

 

 

LIST OF TABLES

Table 1.             Europe Event Management Platform Market, Revenue and Forecast, 2019–2028 (US$ Mn)

Table 2.             Europe: Event Management Platform Market, by Services – Revenue and Forecast to 2028 (US$ Million)

Table 3.             Europe: Event Management Platform Market, by Event Planning, by Event Type – Revenue and Forecast to 2028 (US$ Million)

Table 4.             Europe: Event Management Platform Market, by Event Registration and Ticketing, by Event Type – Revenue and Forecast to 2028 (US$ Million)

Table 5.             Europe: Event Management Platform Market, by Event Marketing, by Event Type– Revenue and Forecast to 2028 (US$ Million)

Table 6.             Europe: Event Management Platform Market, by Content Management, by Event Type– Revenue and Forecast to 2028 (US$ Million)

Table 7.             Europe: Event Management Platform Market, by Networking Management, by Event Type– Revenue and Forecast to 2028 (US$ Million)

Table 8.             Europe: Event Management Platform Market, by Analytics and Reporting, by Event Type– Revenue and Forecast to 2028 (US$ Million)

Table 9.             Europe: Event Management Platform Market, by Audience Management and Communication, by Event Type– Revenue and Forecast to 2028 (US$ Million)

Table 10.          Europe: Event Management Platform Market, by Visitor Management, by Event Type– Revenue and Forecast to 2028 (US$ Million)

Table 11.          Europe: Event Management Platform Market, by Venue Management, by Event Type– Revenue and Forecast to 2028 (US$ Million)

Table 12.          Europe: Event Management Platform Market, by Virtual Lobby Management, by Event Type– Revenue and Forecast to 2028 (US$ Million)

Table 13.          Europe: Event Management Platform Market, by Others, by Event Type– Revenue and Forecast to 2028 (US$ Million)

Table 14.          Europe: Event Management Platform Market, by Country – Revenue and Forecast to 2028 (US$ Million)

Table 15.          France: Event Management Platform Market, by Component – Revenue and Forecast to 2028 (US$ Million)

Table 16.          France: Event Management Platform Market, by Services – Revenue and Forecast to 2028 (US$ Million)

Table 17.          France: Event Management Platform Market, by Deployment – Revenue and Forecast to 2028 (US$ Million)

Table 18.          France: Event Management Platform Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 19.          France: Event Management Platform Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 20.          Germany: Event Management Platform Market, by Component – Revenue and Forecast to 2028 (US$ Million)

Table 21.          Germany: Event Management Platform Market, by Services – Revenue and Forecast to 2028 (US$ Million)

Table 22.          Germany: Event Management Platform Market, by Deployment – Revenue and Forecast to 2028 (US$ Million)

Table 23.          Germany: Event Management Platform Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 24.          Germany: Event Management Platform Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 25.          Italy: Event Management Platform Market, by Component – Revenue and Forecast to 2028 (US$ Million)

Table 26.          Italy: Event Management Platform Market, by Services – Revenue and Forecast to 2028 (US$ Million)

Table 27.          Italy: Event Management Platform Market, by Deployment – Revenue and Forecast to 2028 (US$ Million)

Table 28.          Italy: Event Management Platform Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 29.          Italy: Event Management Platform Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 30.          UK: Event Management Platform Market, by Component – Revenue and Forecast to 2028 (US$ Million)

Table 31.          UK: Event Management Platform Market, by Services– Revenue and Forecast to 2028 (US$ Million)

Table 32.          UK: Event Management Platform Market, by Deployment – Revenue and Forecast to 2028 (US$ Million)

Table 33.          UK: Event Management Platform Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 34.          UK: Event Management Platform Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 35.          Russia: Event Management Platform Market, by Component – Revenue and Forecast to 2028 (US$ Million)

Table 36.          Russia: Event Management Platform Market, by Services – Revenue and Forecast to 2028 (US$ Million)

Table 37.          Russia: Event Management Platform Market, by Deployment – Revenue and Forecast to 2028 (US$ Million)

Table 38.          Russia: Event Management Platform Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 39.          Russia: Event Management Platform Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 40.          Rest of Europe: Event Management Platform Market, by Component – Revenue and Forecast to 2028 (US$ Million)

Table 41.          Rest of Europe: Event Management Platform Market, by Services – Revenue and Forecast to 2028 (US$ Million)

Table 42.          Rest of Europe: Event Management Platform Market, by Deployment – Revenue and Forecast to 2028 (US$ Million)

Table 43.          Rest of Europe: Event Management Platform Market, by Application – Revenue and Forecast to 2028 (US$ Million)

Table 44.          Rest of Europe: Event Management Platform Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 45.          Glossary of Terms

 

LIST OF FIGURES

Figure 1.           Europe Event Management Platform Market Segmentation

Figure 2.           Europe Event Management Platform Market Segmentation - Country

Figure 3.           Europe Event Management Platform Market Overview

Figure 4.           Europe Event Management Platform Market, By Component

Figure 5.           Europe Event Management Platform Market, By Country

Figure 6.           Europe: PEST Analysis

Figure 7.           Europe Event Management Platform Market Ecosystem Analysis

Figure 8.           Expert Opinion

Figure 9.           Europe Event Management Platform Market: Impact Analysis of Drivers and Restraints

Figure 10.        Europe Event Management Platform Market, Forecast and Analysis (US$ Mn)

Figure 11.        Europe Event Management Platform Market Revenue Share, By Component (2021 and 2028)

Figure 12.        Europe Hardware (Physical and Hybrid Check-in): Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 13.        Europe Software: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 14.        Europe Services: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 15.        Europe Event Management Platform Market Revenue Share, By Deployment (2021 and 2028)

Figure 16.        Europe On Premise: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 17.        Europe Cloud-based: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 18.        Europe Event Management Platform Market Revenue Share, By Application (2021 and 2028)

Figure 19.        Europe Event Planning: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 20.        Europe Event Registration and Ticketing: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 21.        Europe Event Marketing: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 22.        Europe Content Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 23.        Europe Networking Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 24.        Europe Analytics and Reporting: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 25.        Europe Audience Management and Communication: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 26.        Europe Visitor Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 27.        Europe Venue Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 28.        Europe Virtual Lobby Management: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 29.        Europe Others: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 30.        Europe Event Management Platform Market Revenue Share, By End User (2021 and 2028)

Figure 31.        Europe Trade Show Organizers: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 32.        Europe Event Management Agencies: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 33.        Europe Corporates: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 34.        Europe Academic: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 35.        Europe Organizations: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 36.        Europe Associations/Non-profitable Trusts/Government Bodies: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 37.        Europe Others: Event Management Platform Market Revenue and Forecast to 2028 (US$ Million)

Figure 38.        Europe: Event Management Platform Market, by Key Country – Revenue (2021) (US$ Million)

Figure 39.        Europe: Event Management Platform Market Revenue Share, by Key Country (2021 & 2028)

Figure 40.        France: Event Management Platform Market – Revenue and Forecast to 2028 (US$ Million)

Figure 41.        Germany: Event Management Platform Market – Revenue and Forecast to 2028 (US$ Million)

Figure 42.        Italy: Event Management Platform Market – Revenue and Forecast to 2028 (US$ Million)

Figure 43.        UK: Event Management Platform Market – Revenue and Forecast to 2028 (US$ Million)

Figure 44.        Russia: Event Management Platform Market – Revenue and Forecast to 2028 (US$ Million)

Figure 45.        Rest of Europe: Event Management Platform Market – Revenue and Forecast to 2028 (US$ Million)

  1. ACTIVE Network, LLC
  2. Aventri, Inc.
  3. BigMarker
  4. Bizzabo
  5. Swapcard
  • Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe events management platform market.       
  • Highlights key business priorities in order to assist companies to realign their business strategies
  • The key findings and recommendations highlight crucial progressive industry trends in the Europe events management platform market, thereby allowing players across the value chain to develop effective long-term strategies
  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the events management platform market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution  

 

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