Europe Electronic Article Surveillance Market

The Europe electronic article surveillance market is expected to grow from US$ 256.92 million in 2022 to US$ 345.56 million by 2028. It is estimated to grow at a CAGR of 5.1% from 2022 to 2028.

Growing Product Development Initiatives by Key Players is Driving Europe Electronic Article Surveillance Market

The retail industry witnessed growth owing to the rise in the standard of living of people. A few of the major companies operating in the global electronic article surveillance market include Agon Systems, Amersec, Feltron Security Systems LLC, Johnson Controls, and Tekno Electro Solutions Pvt Ltd. These companies have been engaged in new product development over the years. A list of such developments is mentioned below:

• In July 2022, Checkpoint Systems announced the launch of its new NS40 EAS antenna. The solution is easily integrated with retail solutions, thereby controlling loss of shoplifting across retail stores.
• In April 2021, Prosegur Security announced the launch of its new DoubleLock EAS tag with two separate use cases, reducing the tag defeat by 40-60%.
• In March 2021, Prosegur Security announced the launch of its D-Arm Series EAS tags. The tags are integrated with a self-alarm, which is activated if removed with a magnet. The solution is designed to reduce retail loss due to shoplifting incidents.

Thus, the rising development of new electronic article surveillance systems such as electronic tags, antenna, and deactivators is driving the growth of the electronic article surveillance market.   

Europe Electronic Article Surveillance Market Overview

The Europe electronic article surveillance market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The retail industry in Europe has experienced significant growth owing to the growing adoption of omnichannel business strategies by several retail brands. For instance, European brands like Nordstrom and Louis Vuitton have significantly adopted omnichannel model for business. The region is also experiencing a significant rise in the number of retail outlets. For instance, in February 2023, reserved announced its plans to open several new stores across the UK. Similarly, in May 2021, Action announced its plans to open 200 new stores across Europe over the next 5 years. Electronic article surveillance is increasingly adopted across retail stores to monitor inventory and signal the management if any product is leaving the retail campus without billing. This is majorly adopted to reduce shoplifting cases. Thus, the rise in the number of retail stores across the region is driving the demand for electronic article surveillance, thereby contributing to the growth of the market.   

Europe Electronic Article Surveillance Market Revenue and Forecast to 2028 (US$ Million)

Europe Electronic Article Surveillance Strategic Insights

Strategic insights for the Europe Electronic Article Surveillance provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Europe Electronic Article Surveillance Report Scope

Europe Electronic Article Surveillance Regional Insights

The geographic scope of the Europe Electronic Article Surveillance refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

Europe Electronic Article Surveillance Market Segmentation

The Europe electronic article surveillance market is segmented into component, product type, application, and country.

Based on component, the Europe electronic article surveillance market is sub segmented into electronic tag, electronic antenna, deactivator/detacher, and others. The electronic tag segment held the largest market share in 2022.

Based on product type, the Europe electronic article surveillance market is segmented into radio frequency systems, acousto-magnetic systems, electromagnetic systems, and microwave systems. The acousto-magnetic systems segment held the largest market share in 2022.

Based on application, the Europe electronic article surveillance market is segmented into apparel & fashion accessories, cosmetic & pharmaceuticals, and supermarkets & grocery stores. The apparel & fashion accessories segment held the largest market share in 2022. 

Based on country, the Europe electronic article surveillance market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Germany dominated the market in 2022.

Agon Systems Ltd; ALL-TAG Corp; Amersec Sro; Shopguard Ltd; Sensormatic Electronics Corp; Checkpoint Systems Inc; and Nedap NV are the leading companies operating in the Europe electronic article surveillance market.