Europe Digital Printing Packaging Market

The Europe digital printing packaging market is expected to grow from US$ 3,850.28 million in 2022 to US$ 6,900.87 million by 2028; it is expected to grow at a CAGR of 10.2% from 2022 to 2028.

The digital printing packaging market is growing due to rising demand for flexible packaging and environmentally friendly printing. Furthermore, the rapid developments in the printing technologies have broadened the scope of flexible packaging, corrugated wrappings, and folding cartons. Moreover, there is increased demand for attractive digital printing packaging from various end-use industries such as food & beverages, pharmaceuticals, personal care & cosmetics, etc. Manufacturers are investing in packaging as it attracts consumers and offers all the required product information to the consumers.

Market Overview and Dynamics

The Europe digital printing packaging market is expected to grow from US$ 3,850.28 million in 2022 to US$ 6,900.87 million by 2028; it is expected to grow at a CAGR of 10.2% from 2022 to 2028. The use of digitally printed smart labels has increased in recent years due to a surge in demand for customized packaging, superior sustainability, and the need to help products stand out in the market. Labels are important sources of information. Companies print smart labels on packaging to provide instructions for consumers to ensure proper recycling and reduce wastage in the post-purchase phase, thereby improving the end-life recycling of the packaging. Furthermore, smart labels are essential in differentiating between real and counterfeit goods.  Nowadays, the application of variable data, such as barcodes and QR codes in packaging, is increasing in various companies. Through the random QR code technology, each product is attached with a unique “ID card” to realize anti-counterfeiting traceability and achieve the brand's online and offline two-way connection with consumers. Additionally, with increasing technological advancements, smart labels complementing current labels are expected to provide great benefits in terms of recyclability and giving consumers correct information on the product and its packaging. Therefore, the increasing usage of smart labeling is expected to propel the Europe digital printing packaging market growth during the forecast period.

Key Market Segments

Based on ink type, the Europe digital printing packaging market is segmented into solvent-based, UV-based, aqueous, and others. In 2021, the solvent-based segment held the largest share of the market; however, the aqueous segment is expected to register the highest CAGR during the forecast period. Aqueous inks are composed of pigment, resin, and water. Aqueous inks use water as a carrier and organic cosolvents. This type of ink is considered nontoxic and safe for general, domestic, and industrial applications. The ink has minimal or no odor during or after printing. Further, it is expensive compared to solvent-based inks.

Based on packaging type, the Europe digital printing packaging market is segmented into corrugated, folding cartons, flexible packaging, labels, and others. The corrugated segment held the largest share in 2021; however, the flexible packaging segment is expected to register the highest CAGR over the forecast period. Flexible packaging is any package whose shape can be changed when filled with other substances or during use. Flexible packaging is produced from paper, plastic, film, aluminum foil, or any combination of those materials. It includes bags, pouches, liners, wraps, rollstock, and other flexible products. Digital printing on flexible packaging negates the need for labels and cardboard inserts.

Based on end-use industry, the Europe digital printing packaging market is segmented into food & beverage, pharmaceuticals, personal care & cosmetics, and others. The food and beverage segment held the largest share in 2021; however, the personal care and cosmetics segment is expected to register the highest CAGR from 2022 to 2028. Consumers are concerned about value addition and differentiation in the food & beverages industry, and they demand security for the transportation of food and beverage products. In Europe, consumers are focusing on purchasing food and beverages with flexible packaging solutions, along with informative labels, without compromising the food's quality or safety. Hence, manufacturers are adopting solvent-based inks for digital printing packaging for the food & beverage industry.

Major Sources and Companies Listed

A few major primary and secondary sources referred to while preparing the report on the Europe digital printing packaging market are company websites, annual reports, financial reports, national government documents, and statistical databases. HP Inc, Xerox Holdings Corp, Reel Appeal Ltd, Mondi Plc, Dupont De Nemours Inc, Quad/Graphics Inc, Xeikon Bv, Quantum Print and Packaging Ltd, Weber Packaging Solutions Inc, and DS Smith Plc are among the major companies listed in the report. 

Reasons to Buy Report

• To understand the Europe digital printing packaging market landscape and identify segments that are most likely to guarantee a strong return
• To stay ahead of the race by comprehending the ever-changing competitive market landscape in South America
• To efficiently plan mergers and acquisitions, and partnership deals in the Europe digital printing packaging market by identifying market segments with the most promising probable sales
• To make knowledgeable business decisions from a perceptive and comprehensive analysis of the performance of various market segments
• To obtain a market revenue forecast for various segments for the period of 2022–2028

Company Profiles

• HP Inc
• Xerox Holdings Corp
• Reel Appeal Ltd
• Mondi Plc
• Dupont De Nemours Inc
• Quad/Graphics Inc
• Xeikon Bv
• Quantum Print and Packaging Ltd
• Weber Packaging Solutions Inc
• DS Smith Plc

Europe Digital Printing Packaging Strategic Insights

Strategic insights for the Europe Digital Printing Packaging provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Europe Digital Printing Packaging Report Scope

Europe Digital Printing Packaging Regional Insights

The geographic scope of the Europe Digital Printing Packaging refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.