Europe Dietary Supplements Market Size and Forecast (2021 - 2031), Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type (Vitamins, Minerals, Proteins and Amino Acids, Probiotics, Blends, and Others), Form (Tablets, Capsules and Softgels, Powders, and Others), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others), and Country
The Europe dietary supplements market size is projected to reach US$ 19.84 billion in 2023 to US$ 31.09 billion by 2031; it is estimated to register a CAGR of 5.8% from 2023 to 2031.
The increasing number of organic and vegan consumers in Europe boosts the demand for dietary supplement products with organic and herbal ingredients. According to Berlin-based Veganz's survey they ranked five European countries by the number of vegans, with the UK leading with 3.2%. Italy followed with 2.3%, followed by Germany and Austria with 2.2%. Spain followed with 2.1%, and France had 2.0%. The vegan population in these countries is over five million. Organic dietary supplements contain vitamins, minerals, herbs, amino acids, or enzymes, all sourced from natural, organic environments to support overall health and wellness. These supplements enhance nutrient intake, improve health outcomes, and are environmentally friendly as they are free of harmful pesticides and chemicals. They are safe for long-term consumption and do not contain synthetic additives.
Germany holds a significant share of the Europe dietary supplements market in 2023. The dietary supplements market in Germany is witnessing a notable surge due to increasing health concerns among the population and the rise in health and fitness trends, as well as changing dietary habits, including the growing popularity of dietary supplements. The fast-growing dietary supplements market shows increased health awareness and the desire to pursue a more active and healthier lifestyle. According to the German Federal Institute for Risk Assessment (BfR), almost one in three Germans currently take such pills, powder, and capsules. In addition, with a growing demand for more personalized health solutions, dietary supplements have become particularly popular among millennials. The dietary supplement adoption rate is growing across the country as individuals become more aware of their health benefits. To capitalize on this trend, market players are increasingly relying on e-commerce platforms to expand their presence in Germany.
The European Union’s (EU) legal framework for food supplements is the strictest among all regulations across the globe. The EU General Food Law Regulation classifies food supplements as foodstuffs; also, manufacturers of packaged food products and dietary supplements need to comply with the regulatory norms set by the European Food Safety Authority (EFSA). The EU's regulation mandates mandatory labeling for dietary supplements, including trade name, ingredient list, net quantity, minimum durability date, storage conditions, EU-based FBO name/business address, recommended daily dosage, and amount of nutritional or physiological substances per dose. It emphasizes that supplements must not replace a balanced diet. These regulations created numerous challenges for dietary supplement manufacturers in the region.
A few players operating in the Europe dietary supplements market include Glanbia Plc, Herbalife Nutrition Ltd, Amway Corp, Bayer AG, Arkopharma SAS, Pfizer Inc, Otsuka Holdings Co Ltd, GSK Plc, NOW Health Group Inc, and Nestle Health Science SA, among others. Players operating in the Europe dietary supplements market focus on providing innovative products at affordable prices to fulfill customer demand.
The overall Europe dietary supplements market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers—along with external consultants such as valuation experts, research analysts, and key opinion leaders—specializing in the Europe dietary supplements market.
1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. Europe Dietary Supplements Market Landscape
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors/Retailers
5. Europe Dietary Supplements Market – Key Market Dynamics
5.1 Europe Dietary Supplements Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Rising Popularity of Dietary Supplements
5.2.2 Rising Number of Strategic Initiatives by Key Players to Expand Product Portfolio
5.3 Market Restraints
5.3.1 High Regulatory Stringency Associated with Supplements
5.4 Market Opportunities
5.4.1 Increasing Preference for Dietary Supplements with Organic and Vegan Claims
5.5 Future Trends
5.5.1 Growing Popularity of Beauty Supplements
5.6 Impact of Drivers and Restraints:
6. Europe Dietary Supplements Market Analysis
6.1 Europe Dietary Supplements Market Revenue (US$ Million), 2021–2031
6.2 Europe Dietary Supplements Market Forecast and Analysis
7. Europe Dietary Supplements Market Analysis – by Type
7.1 Vitamins
7.1.1 Overview
7.1.2 Vitamins: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Minerals
7.2.1 Overview
7.2.2 Minerals: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
7.3 Proteins and Amino Acids
7.3.1 Overview
7.3.2 Proteins and Amino Acids: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
7.4 Probiotics
7.4.1 Overview
7.4.2 Probiotics: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
7.5 Blends
7.5.1 Overview
7.5.2 Blends: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
8. Europe Dietary Supplements Market Analysis – by Form
8.1 Tablets
8.1.1 Overview
8.1.2 Tablets: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Capsules and Softgels
8.2.1 Overview
8.2.2 Capsules and Softgels: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
8.3 Powders
8.3.1 Overview
8.3.2 Powders: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
8.4 Others
8.4.1 Overview
8.4.2 Others: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
9. Europe Dietary Supplements Market Analysis – by Distribution Channel
9.1 Supermarkets and Hypermarkets
9.1.1 Overview
9.1.2 Supermarkets and Hypermarkets: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
9.2 Specialty Stores
9.2.1 Overview
9.2.2 Specialty Stores: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
9.3 Online Retail
9.3.1 Overview
9.3.2 Online Retail: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
9.4 Others
9.4.1 Overview
9.4.2 Others: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
10. Europe Dietary Supplements Market – Country Analysis
10.1 Europe
10.1.1 Europe Dietary Supplements Market Overview
10.1.2 Europe Dietary Supplements Market Revenue and Forecast and Analysis – by Country
10.1.2.1 Europe Dietary Supplements Market Revenue and Forecast and Analysis – by Country
10.1.2.2 Germany: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
10.1.2.2.1 Germany: Europe Dietary Supplements Market Breakdown by Type
10.1.2.2.2 Germany: Europe Dietary Supplements Market Breakdown by Form
10.1.2.2.3 Germany: Europe Dietary Supplements Market Breakdown by Distribution Channel
10.1.2.3 France: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
10.1.2.3.1 France: Europe Dietary Supplements Market Breakdown by Type
10.1.2.3.2 France: Europe Dietary Supplements Market Breakdown by Form
10.1.2.3.3 France: Europe Dietary Supplements Market Breakdown by Distribution Channel
10.1.2.4 Italy: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
10.1.2.4.1 Italy: Europe Dietary Supplements Market Breakdown by Type
10.1.2.4.2 Italy: Europe Dietary Supplements Market Breakdown by Form
10.1.2.4.3 Italy: Europe Dietary Supplements Market Breakdown by Distribution Channel
10.1.2.5 United Kingdom: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
10.1.2.5.1 United Kingdom: Europe Dietary Supplements Market Breakdown by Type
10.1.2.5.2 United Kingdom: Europe Dietary Supplements Market Breakdown by Form
10.1.2.5.3 United Kingdom: Europe Dietary Supplements Market Breakdown by Distribution Channel
10.1.2.6 Spain: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
10.1.2.6.1 Spain: Europe Dietary Supplements Market Breakdown by Type
10.1.2.6.2 Spain: Europe Dietary Supplements Market Breakdown by Form
10.1.2.6.3 Spain: Europe Dietary Supplements Market Breakdown by Distribution Channel
10.1.2.7 Rest of Europe: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
10.1.2.7.1 Rest of Europe: Europe Dietary Supplements Market Breakdown by Type
10.1.2.7.2 Rest of Europe: Europe Dietary Supplements Market Breakdown by Form
10.1.2.7.3 Rest of Europe: Europe Dietary Supplements Market Breakdown by Distribution Channel
11. Competitive Landscape
11.1 Heat Map Analysis
11.2 Company Positioning and Concentration
12. Industry Landscape
12.1 Overview
12.2 Mergers And Acquisitions
12.3 Agreements, Collaborations, And Joint Ventures
12.4 Product Launch
12.5 Expansions And Other Strategic Developments
13. Company Profiles
13.1 Glanbia Plc
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Herbalife Nutrition Ltd
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Amway Corp
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Bayer AG
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Arkopharma SAS
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Pfizer Inc
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Otsuka Holdings Co Ltd
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 GSK Plc
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 NOW Health Group Inc
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 Nestle Health Science SA
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
List of Tables
Table 1. Europe Dietary Supplements Market Segmentation
Table 2. Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
Table 3. Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 4. Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Form
Table 5. Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 6. Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Country
Table 7. Germany: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 8. Germany: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Form
Table 9. Germany: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 10. France: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 11. France: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Form
Table 12. France: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 13. Italy: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 14. Italy: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Form
Table 15. Italy: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 16. United Kingdom: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 17. United Kingdom: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Form
Table 18. United Kingdom: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 19. Spain: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 20. Spain: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Form
Table 21. Spain: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 22. Rest of Europe: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Type
Table 23. Rest of Europe: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Form
Table 24. Rest of Europe: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million) – by Distribution Channel
Table 25. Heat Map Analysis
List of Figures
Figure 1. Europe Dietary Supplements Market Segmentation, by Country
Figure 2. Porter’s Five Forces Analysis
Figure 3. Ecosystem: Dietary Supplements Market
Figure 4. Impact Analysis of Drivers and Restraints
Figure 5. Europe Dietary Supplements Market Revenue (US$ Million), 2021–2031
Figure 6. Europe Dietary Supplements Market Share (%) – by Type, 2023 and 2031
Figure 7. Vitamins: Europe Dietary Supplements Market– Revenue and Forecast to 2031 (US$ Million)
Figure 8. Minerals: Europe Dietary Supplements Market– Revenue and Forecast to 2031 (US$ Million)
Figure 9. Proteins and Amino Acids: Europe Dietary Supplements Market– Revenue and Forecast to 2031 (US$ Million)
Figure 10. Probiotics: Europe Dietary Supplements Market– Revenue and Forecast to 2031 (US$ Million)
Figure 11. Blends: Europe Dietary Supplements Market– Revenue and Forecast to 2031 (US$ Million)
Figure 12. Others: Europe Dietary Supplements Market– Revenue and Forecast to 2031 (US$ Million)
Figure 13. Europe Dietary Supplements Market Share (%) – by Form, 2023 and 2031
Figure 14. Tablets: Europe Dietary Supplements Market– Revenue and Forecast to 2031 (US$ Million)
Figure 15. Capsules and Softgels: Europe Dietary Supplements Market– Revenue and Forecast to 2031 (US$ Million)
Figure 16. Powders: Europe Dietary Supplements Market– Revenue and Forecast to 2031 (US$ Million)
Figure 17. Others: Europe Dietary Supplements Market– Revenue and Forecast to 2031 (US$ Million)
Figure 18. Europe Dietary Supplements Market Share (%) – by Distribution Channel, 2023 and 2031
Figure 19. Supermarkets and Hypermarkets: Europe Dietary Supplements Market– Revenue and Forecast to 2031 (US$ Million)
Figure 20. Specialty Stores: Europe Dietary Supplements Market– Revenue and Forecast to 2031 (US$ Million)
Figure 21. Online Retail: Europe Dietary Supplements Market– Revenue and Forecast to 2031 (US$ Million)
Figure 22. Others: Europe Dietary Supplements Market– Revenue and Forecast to 2031 (US$ Million)
Figure 23. Europe Dietary Supplements Market Breakdown by Key Countries, 2023 and 2031 (%)
Figure 24. Germany: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
Figure 25. France: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
Figure 26. Italy: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
Figure 27. United Kingdom: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
Figure 28. Spain: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
Figure 29. Rest of Europe: Europe Dietary Supplements Market – Revenue and Forecast to 2031 (US$ Million)
Figure 30. Company Positioning and Concentration
Thee List of Companies - Europe Dietary Supplements Market
- Glanbia Plc
- Herbalife Nutrition Ltd
- Amway Corp
- Bayer AG
- Arkopharma SAS
- Pfizer Inc
- Otsuka Holdings Co Ltd
- GSK Plc
- NOW Health Group Inc
- Nestle Health Science SA
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Europe dietary supplements market, thereby allowing players to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.