Europe Dietary Supplements Market

The Europe dietary supplements market size is projected to reach US$ 19.84 billion in 2023 to US$ 31.09 billion by 2031; it is estimated to register a CAGR of 5.8% from 2023 to 2031.

The increasing number of organic and vegan consumers in Europe boosts the demand for dietary supplement products with organic and herbal ingredients. According to Berlin-based Veganz's survey they ranked five European countries by the number of vegans, with the UK leading with 3.2%. Italy followed with 2.3%, followed by Germany and Austria with 2.2%. Spain followed with 2.1%, and France had 2.0%. The vegan population in these countries is over five million. Organic dietary supplements contain vitamins, minerals, herbs, amino acids, or enzymes, all sourced from natural, organic environments to support overall health and wellness. These supplements enhance nutrient intake, improve health outcomes, and are environmentally friendly as they are free of harmful pesticides and chemicals. They are safe for long-term consumption and do not contain synthetic additives.

Germany holds a significant share of the Europe dietary supplements market in 2023. The dietary supplements market in Germany is witnessing a notable surge due to increasing health concerns among the population and the rise in health and fitness trends, as well as changing dietary habits, including the growing popularity of dietary supplements. The fast-growing dietary supplements market shows increased health awareness and the desire to pursue a more active and healthier lifestyle. According to the German Federal Institute for Risk Assessment (BfR), almost one in three Germans currently take such pills, powder, and capsules. In addition, with a growing demand for more personalized health solutions, dietary supplements have become particularly popular among millennials.  The dietary supplement adoption rate is growing across the country as individuals become more aware of their health benefits.  To capitalize on this trend, market players are increasingly relying on e-commerce platforms to expand their presence in Germany.

The European Union’s (EU) legal framework for food supplements is the strictest among all regulations across the globe. The EU General Food Law Regulation classifies food supplements as foodstuffs; also, manufacturers of packaged food products and dietary supplements need to comply with the regulatory norms set by the European Food Safety Authority (EFSA). The EU's regulation mandates mandatory labeling for dietary supplements, including trade name, ingredient list, net quantity, minimum durability date, storage conditions, EU-based FBO name/business address, recommended daily dosage, and amount of nutritional or physiological substances per dose. It emphasizes that supplements must not replace a balanced diet. These regulations created numerous challenges for dietary supplement manufacturers in the region.

A few players operating in the Europe dietary supplements market include Glanbia Plc, Herbalife Nutrition Ltd, Amway Corp, Bayer AG, Arkopharma SAS, Pfizer Inc, Otsuka Holdings Co Ltd, GSK Plc, NOW Health Group Inc, and Nestle Health Science SA, among others. Players operating in the Europe dietary supplements market focus on providing innovative products at affordable prices to fulfill customer demand.

The overall Europe dietary supplements market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers—along with external consultants such as valuation experts, research analysts, and key opinion leaders—specializing in the Europe dietary supplements market.