Europe Artificial Intelligence in Marketing Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Offering (Solution and Services), Application (Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales & Marketing Automation, Analytics Platform, and Others), and End- Use Industry (BFSI, Retail, Consumer Goods, Media and Entertainment, and Others)
Market Introduction
The European Union (EU) countries comprise expanding artificial intelligence industry that finds its applications in verticals like social media and marketing. The use of AI technology for successful advertising campaigns on various social media channels is driving the European AI in Social Media Market. Furthermore, the convergence of artificial intelligence technology with social media for successful ads and gaining a competitive advantage is propelling the competition in the area even further. Artificial intelligence (AI) marketing makes automated decisions based on data collection, analysis, and additional observations of audience or economic patterns that may influence marketing efforts. AI is often used in marketing campaigns where the pace is important. Also, aggravating use of social media for advertising is the major factor driving the growth of the Europe artificial intelligence in marketing market.
Due to the COVID-19 outbreak, Russia, UK, France, Italy, Spain, and Germany are some of the worst affected member states in the European region. Businesses in the region face severe economic difficulties as they had to suspend their operations or substantially reduce their activities. Due to business lockdowns, travel bans, and supply chain disruptions, the region experienced an economic slowdown in 2020 and, most likely, in 2021. According to Worldometer till 20th April 2021, there were 3,164,447, 4,390,783, 5,296,222, cases have been registered in Germany, UK, and France. The member states of Europe, such as Italy, Spain, and Germany, have implemented drastic measures and travel restrictions to limit the spread of coronavirus among its citizens. Whereas software as a service is rising the demand of artificial intelligence in in marketing during pandemic.
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Market Overview and Dynamics
The artificial intelligence in marketing market in Europe, is expected to reach US$ 27,045.20 million by 2028 from US$ 4,039.26 million in 2021. The market is estimated to grow at a CAGR of 31.2% from 2021 to 2028. Understanding the audience in real-time allows personalization of the customer's ad experience, which is very important nowadays. In recent years, advertising has been highly personalized with the help of AI. This has made customers expect ad experiences that are targeted to their unique needs and interests. This strategy is becoming increasingly popular, and it is producing incredible results.
Key Market Segments
The Europe artificial intelligence in marketing market is segmented into offering, application, end-use industry, and country. Based on offering, the market is segmented into solution and services. The solution segment dominated the market in the year 2020 and services segment is expected to be the fastest growing during forecast period. Based on application, the market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, analytics platform, and others. The social media advertising segment dominated the market in year 2020 and virtual assistant segment is expected to be the fastest growing during the forecast period. Based on end- use industry, the market is segmented into BFSI, retail, consumer goods, media and entertainment, and others. The BFSI segment dominated the market in year 2020 and retail segment is expected to be the fastest growing during the forecast period.
Major Sources and Companies Listed
A few major primary and secondary sources referred to for preparing this report on the artificial intelligence in marketing market in Europe are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Accenture; Adobe; Amazon Web Services; Bidalgo; CognitiveScale; IBM Corporation; Microsoft Corporation; Oracle Corporation; Salesforce.com, inc.; SAP SE; SAS Institute Inc.; and Xilinx, Inc. among others.
Reasons to buy report
- To understand the Europe artificial intelligence in marketing market landscape and identify market segments that are most likely to guarantee a strong return
- Stay ahead of the race by comprehending the ever-changing competitive landscape for Europe artificial intelligence in marketing market
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- Helps to take knowledgeable business decisions from perceptive and comprehensive analysis of market performance of various segment form Europe artificial intelligence in marketing market
- Obtain market revenue forecast for market by various segments from 2021-2028 in Europe region.
EUROPE ARTIFICIAL INTELLIGENCE IN MARKETING MARKET SEGMENTATION
Europe Artificial Intelligence in Marketing Market -By Offering
- Solution
- Services
Europe Artificial Intelligence in Marketing Market -By Application
- Social Media Advertising
- Search Advertising
- Dynamic Pricing
- Virtual Assistant
- Content Curation
- Sales & Marketing Automation
- Analytics Platform
- Others
Europe Artificial Intelligence in Marketing Market -By End- Use Industry
- BFSI
- Retail
- Consumer Goods
- Media and Entertainment
- Others
Europe Artificial Intelligence in Marketing Market -By Country
- UK
- France
- Germany
- Italy
- Russia
- Rest of Europe
Europe Artificial Intelligence in Marketing Market -Company Profiles
- Accenture
- Adobe
- Amazon Web Services
- Bidalgo
- CognitiveScale
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- Salesforce.com, inc.
- SAP SE
- SAS Institute Inc.
- Xilinx, Inc.
1. Introduction
1.1 Scope of the Study
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Artificial Intelligence in Marketing Market Landscape
4.1 Market Overview
4.2 Ecosystem Analysis
4.3 Expert Opinion
4.4 Europe PEST Analysis
5. Europe Artificial Intelligence in Marketing Market – Key Industry Dynamics
5.1 Market Drivers
5.1.1 Increase in Adoption of Customer-Centric Marketing Strategies
5.1.2 Aggravating Use of Social Media for Advertising
5.2 Market Restraints
5.2.1 Restricted Number of Artificial Intelligence (AI) Experts
5.3 Market Opportunities
5.3.1 Expansion in Adoption of Cloud-Based Applications and Services
5.4 Future Trends
5.4.1 Flamboyant Personalized Ad Serving
5.5 Impact Analysis of Drivers and Restraints
6. Artificial Intelligence in Marketing Market – Europe Market Analysis
6.1 Europe Artificial Intelligence in Marketing Market Overview
6.2 Europe Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
7. Europe Artificial Intelligence in Marketing Market – By Offering
7.1 7.1 Overview
7.2 7.2 Europe Artificial Intelligence in Marketing Market Breakdown, by Offering (2020 and 2028)
7.3 7.3 Solution
7.3.1 Overview
7.3.2 Solution: Europe Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: Europe Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
8. Europe Artificial Intelligence in Marketing Market – By Application
8.1 Overview
8.2 Europe Artificial Intelligence in Marketing Market Breakdown, by Application (2020 and 2028)
8.3 Search Advertising
8.3.1 Overview
8.3.2 Search Advertising: Europe Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Social Media Advertising
8.4.1 Overview
8.4.2 Social Media Advertising: Europe Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Dynamic Pricing
8.5.1 Overview
8.5.2 Dynamic Pricing: Europe Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
8.6 Virtual Assistant
8.6.1 Overview
8.6.2 Virtual Assistant: Europe Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
8.7 Content Curation
8.7.1 Overview
8.7.2 Content Curation: Europe Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
8.8 Sales and Marketing Automation
8.8.1 Overview
8.8.2 Sales and Marketing Automation: Europe Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
8.9 Analytics Platform
8.9.1 Overview
8.9.2 Analytics Platform: Europe Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
8.10 Others
8.10.1 Overview
8.10.2 Others: Europe Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
9. Europe Artificial Intelligence in Marketing Market – By End-Use Industry
9.1 Overview
9.2 Europe Artificial Intelligence in Marketing Market Breakdown, by End-Use Industry (2020 and 2028)
9.3 BFSI
9.3.1 Overview
9.3.2 BFSI: Europe Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Retail
9.4.1 Overview
9.4.2 Retail: Europe Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
9.5 Consumer Goods
9.5.1 Overview
9.5.2 Consumer Goods: Europe Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
9.6 Media and Entertainment
9.6.1 Overview
9.6.2 Media and Entertainment: Europe Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
9.7 Others
9.7.1 Overview
9.7.2 Others: Europe Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
10. Europe Artificial Intelligence in Marketing Market – Country Analysis
10.1 Overview
10.1.1 Europe Artificial Intelligence in Marketing market Breakdown, by Country
10.1.1.1 UK: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.1.1.1 UK: Artificial Intelligence in Marketing Market, by Offering
10.1.1.1.2 UK: Artificial Intelligence in Marketing Market, by Application
10.1.1.1.3 UK: Artificial Intelligence in Marketing Market, by End-User
10.1.1.2 Germany: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.1.2.1 Germany: Artificial Intelligence in Marketing Market, by Offering
10.1.1.2.2 Germany: Artificial Intelligence in Marketing Market, by Application
10.1.1.2.3 Germany: Artificial Intelligence in Marketing Market, by End-User
10.1.1.3 Russia: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.1.3.1 Russia: Artificial Intelligence in Marketing Market, by Offering
10.1.1.3.2 Russia: Artificial Intelligence in Marketing Market, by Application
10.1.1.3.3 Russia: Artificial Intelligence in Marketing Market, by End-User
10.1.1.4 France: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.1.4.1 France: Artificial Intelligence in Marketing Market, by Offering
10.1.1.4.2 France: Artificial Intelligence in Marketing Market, by Application
10.1.1.4.3 France: Artificial Intelligence in Marketing Market, by End-User
10.1.1.5 Italy: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.1.5.1 Italy: Artificial Intelligence in Marketing Market, by Offering
10.1.1.5.2 Italy: Artificial Intelligence in Marketing Market, by Application
10.1.1.5.3 Italy: Artificial Intelligence in Marketing Market, by End-User
10.1.1.6 Rest of Europe: Artificial Intelligence in Marketing market, Revenue and Forecast to 2028
10.1.1.6.1 Rest of Europe: Artificial Intelligence in Marketing Market, by Offering
10.1.1.6.2 Rest of Europe: Artificial Intelligence in Marketing Market, by Application
10.1.1.6.3 Rest of Europe: Artificial Intelligence in Marketing Market, by End-User
11. Impact of COVID-19 Pandemic on Europe Artificial Intelligence in Marketing Market
11.1 Overview
12. Artificial Intelligence in Marketing Market - Industry Landscape
12.1 Overview
12.2 Organic Developments
12.2.1 Overview
12.3 Inorganic Developments
12.3.1 Overview
13. Company Profiles
13.1 Affectiva
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Appier Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Bidalgo
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Novantas (Amplero), Inc.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 CognitiveScale
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 SAS Institute Inc.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 SAP SE
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Salesforce.com, inc.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Oracle Corporation
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 IBM Corporation
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
13.11 Amazon Web Services
13.11.1 Key Facts
13.11.2 Business Description
13.11.3 Products and Services
13.11.4 Financial Overview
13.11.5 SWOT Analysis
13.11.6 Key Developments
13.12 Adobe
13.12.1 Key Facts
13.12.2 Business Description
13.12.3 Products and Services
13.12.4 Financial Overview
13.12.5 SWOT Analysis
13.12.6 Key Developments
13.13 Accenture
13.13.1 Key Facts
13.13.2 Business Description
13.13.3 Products and Services
13.13.4 Financial Overview
13.13.5 SWOT Analysis
13.13.6 Key Developments
13.14 Microsoft Corporation
13.14.1 Key Facts
13.14.2 Business Description
13.14.3 Products and Services
13.14.4 Financial Overview
13.14.5 SWOT Analysis
13.14.6 Key Developments
13.15 Xilinx, Inc.
13.15.1 Key Facts
13.15.2 Business Description
13.15.3 Products and Services
13.15.4 Financial Overview
13.15.5 SWOT Analysis
13.15.6 Key Developments
14. Artificial Intelligence in Marketing Market- Company Profiles
14.1 Glossary of Terms
LIST OF TABLES
Table 1. Europe Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
Table 2. UK: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 3. UK: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 4. UK: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 5. Germany: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 6. Germany: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 7. Germany: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 8. Russia: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 9. Russia: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 10. Russia: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 11. France: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 12. France: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 13. France: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 14. Italy: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 15. Italy: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 16. Italy: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 17. Rest of Europe: Artificial Intelligence in Marketing Market, by Offering, Revenue and Forecast to 2028 (US$ Million)
Table 18. Rest of Europe: Artificial Intelligence in Marketing Market, by Application, Revenue and Forecast to 2028 (US$ Million)
Table 19. Rest of Europe: Artificial Intelligence in Marketing Market, by End-User, Revenue and Forecast to 2028 (US$ Million)
Table 20. Organic Developments Done by Companies
Table 21. Inorganic Developments Done by Companies
Table 22. Glossary of Term: Artificial Intelligence in Marketing Market
LIST OF FIGURES
Figure 1. Europe Artificial Intelligence in Marketing Market Segmentation
Figure 2. Europe Artificial Intelligence in Marketing Market Segmentation – By Country
Figure 3. Solution segment to dominate the Europe Artificial Intelligence in Marketing market by offering throughout the forecast period
Figure 4. Virtual Assistant segment is expected to witness high growth in Europe Artificial Intelligence in Marketing market by application
Figure 5. BFSI segment is expected to dominate the Europe Artificial Intelligence market in terms of end-use industry
Figure 6. Europe Artificial Intelligence in Marketing Market Overview
Figure 7. UK holds a largest share in the Europe artificial intelligence in marketing market
Figure 8. Europe Artificial Intelligence in Marketing Market Ecosystem Analysis
Figure 9. Expert Opinion
Figure 10. Europe - PEST Analysis
Figure 11. Europe Artificial Intelligence in Marketing Market Impact Analysis of Drivers and Restraints
Figure 12. Europe Artificial Intelligence in Marketing Market, Revenue and Forecast to 2028 (US$ Million)
Figure 13. Artificial Intelligence in Marketing Market Revenue Share, by Offering (2020 and 2028)
Figure 14. Europe Solution: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Europe Services: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. Europe Artificial Intelligence in Marketing Market Revenue Share, by Application (2020 and 2028)
Figure 17. Europe Search Advertising: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. Europe Social Media Advertising: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. Europe Dynamic Pricing: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. Europe Virtual Assistant: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. Europe Content Curation: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 22. Europe Sales and Marketing Automation: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Europe Analytics Platform: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. Others: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 25. Europe Artificial Intelligence in Marketing Market Revenue Share, by End-Use Industry (2020 and 2028)
Figure 26. BFSI: Europe Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Europe Retail: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Europe Consumer Goods: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. Media and Entertainment: Europe Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 30. Europe Others: Artificial Intelligence in Marketing Market – Revenue and Forecast to 2028 (US$ Million)
Figure 31. Europe Artificial Intelligence in Marketing market Breakdown, by Key Country-Revenue 2020(US$ Million)
Figure 32. Europe Artificial Intelligence in Marketing Market Revenue Share, by Key Country (2020 & 2028)
Figure 33. UK Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 34. Germany Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 35. Russia Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 36. France Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 37. Italy Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 38. Rest of Europe Artificial Intelligence in Marketing market, Revenue and Forecast, Revenue and Forecast To 2028 (US$ Million)
Figure 39. Impact of COVID-19 Pandemic in Europe Country Markets
- Accenture
- Adobe
- Amazon Web Services
- Bidalgo
- CognitiveScale
- IBM Corporation
- Microsoft Corporation
- Oracle Corporation
- Salesforce.com, inc.
- SAP SE
- SAS Institute Inc.
- Xilinx, Inc.
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Europe Artificial Intelligence in Marketing market.
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- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
- Scrutinize in-depth Europe market trends and outlook coupled with the factors driving Artificial Intelligence in Marketing market, as well as those hindering it
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution