Europe Artificial Intelligence in Market
No. of Pages: 187 | Report Code: TIPRE00022954 | Category: Technology, Media and Telecommunications
No. of Pages: 187 | Report Code: TIPRE00022954 | Category: Technology, Media and Telecommunications
The European Union (EU) countries comprise expanding artificial intelligence industry that finds its applications in verticals like social media and marketing. The use of AI technology for successful advertising campaigns on various social media channels is driving the European AI in Social Media Market. Furthermore, the convergence of artificial intelligence technology with social media for successful ads and gaining a competitive advantage is propelling the competition in the area even further. Artificial intelligence (AI) marketing makes automated decisions based on data collection, analysis, and additional observations of audience or economic patterns that may influence marketing efforts. AI is often used in marketing campaigns where the pace is important. Also, aggravating use of social media for advertising is the major factor driving the growth of the Europe artificial intelligence in marketing market.
Due to the COVID-19 outbreak, Russia, UK, France, Italy, Spain, and Germany are some of the worst affected member states in the European region. Businesses in the region face severe economic difficulties as they had to suspend their operations or substantially reduce their activities. Due to business lockdowns, travel bans, and supply chain disruptions, the region experienced an economic slowdown in 2020 and, most likely, in 2021. According to Worldometer till 20th April 2021, there were 3,164,447, 4,390,783, 5,296,222, cases have been registered in Germany, UK, and France. The member states of Europe, such as Italy, Spain, and Germany, have implemented drastic measures and travel restrictions to limit the spread of coronavirus among its citizens. Whereas software as a service is rising the demand of artificial intelligence in in marketing during pandemic.
Strategic insights for the Europe Artificial Intelligence in Marketing provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 4,039.26 Million |
| Market Size by 2028 | US$ 27,045.20 Million |
| Global CAGR (2021 - 2028) | 31.2% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Offering
|
| Regions and Countries Covered | Europe
|
| Market leaders and key company profiles |
|
The geographic scope of the Europe Artificial Intelligence in Marketing refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The artificial intelligence in marketing market in Europe, is expected to reach US$ 27,045.20 million by 2028 from US$ 4,039.26 million in 2021. The market is estimated to grow at a CAGR of 31.2% from 2021 to 2028. Understanding the audience in real-time allows personalization of the customer's ad experience, which is very important nowadays. In recent years, advertising has been highly personalized with the help of AI. This has made customers expect ad experiences that are targeted to their unique needs and interests. This strategy is becoming increasingly popular, and it is producing incredible results.
The Europe artificial intelligence in marketing market is segmented into offering, application, end-use industry, and country. Based on offering, the market is segmented into solution and services. The solution segment dominated the market in the year 2020 and services segment is expected to be the fastest growing during forecast period. Based on application, the market is segmented into social media advertising, search advertising, dynamic pricing, virtual assistant, content curation, sales & marketing automation, analytics platform, and others. The social media advertising segment dominated the market in year 2020 and virtual assistant segment is expected to be the fastest growing during the forecast period. Based on end- use industry, the market is segmented into BFSI, retail, consumer goods, media and entertainment, and others. The BFSI segment dominated the market in year 2020 and retail segment is expected to be the fastest growing during the forecast period.
A few major primary and secondary sources referred to for preparing this report on the artificial intelligence in marketing market in Europe are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are Accenture; Adobe; Amazon Web Services; Bidalgo; CognitiveScale; IBM Corporation; Microsoft Corporation; Oracle Corporation; Salesforce.com, inc.; SAP SE; SAS Institute Inc.; and Xilinx, Inc. among others.
The Europe Artificial Intelligence in Marketing Market is valued at US$ 4,039.26 Million in 2021, it is projected to reach US$ 27,045.20 Million by 2028.
As per our report Europe Artificial Intelligence in Marketing Market, the market size is valued at US$ 4,039.26 Million in 2021, projecting it to reach US$ 27,045.20 Million by 2028. This translates to a CAGR of approximately 31.2% during the forecast period.
The Europe Artificial Intelligence in Marketing Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Europe Artificial Intelligence in Marketing Market report:
The Europe Artificial Intelligence in Marketing Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Europe Artificial Intelligence in Marketing Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Europe Artificial Intelligence in Marketing Market value chain can benefit from the information contained in a comprehensive market report.
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