Europe and Australia Barbeque Grills Market

The Europe and Australia barbeque grills market size is expected to grow from US$ 1,591.09 million in 2022 to US$ 2,273.65 million by 2028; it is estimated to grow at a CAGR of 6.1% from 2022 to 2028.

Kitchen appliances are rapidly developing through technological innovations. Barbeque grills are also available in the market that are technologically advanced. A smart barbeque grill utilizes Wi-Fi and Bluetooth connectivity to communicate with an app on a tablet or smartphone. It allows users to track the cooking process and remotely control the grill. The smart appliances are built with advanced control panels and actuators, integrated with sensor technology, communication capabilities such as Wi-Fi or Bluetooth, artificial intelligence (AI), and an advanced user interface. In December 2021, Char-Broil launched Char-Broil Cruise Gas Grill. The barbeque grill has cruise control technology capable of setting and maintaining a white cooking temperature. Char-Broil also added auto cleaning and digital control dial features. Such smart innovations by barbeque grill manufacturers are anticipated to boost the growth of the barbeque grills market during the forecast period.

Based on distribution channel, the supermarkets and hypermarkets segment held the largest market share in 2021, whereas the specialty stores segment is expected to register the highest CAGR during the forecast period. Supermarkets and hypermarkets are huge retail establishments offering an extensive range of products such as groceries, personal care, kitchen equipment, and household products. These stores provide products from various brands at a reasonable price, allowing shoppers to find the right product instantly. Moreover, these stores offer various attractive discounts, multiple payment options, and a pleasant customer experience. Manufacturers of barbeque grills usually prefer selling their products through supermarkets and hypermarkets, owing to heavy customer footfall. Moreover, many leading manufacturers of barbeque grills sell their products through well-known supermarkets, such as Walmart and IKEA, owing to their customer reach and vast distribution network.

Market Overview and Dynamics

The Europe and Australia size is expected to grow from US$ 1,591.09 million in 2022 to US$ 2,273.65 million by 2028; it is estimated to grow at a CAGR of 6.1% from 2022 to 2028.

The barbeque grills market across Europe and Australia is growing with an upward trend. Manufacturers in this region are making significant investments in research & development, partnerships, and collaborations to launch innovative products to attract a large consumer base. In June 2022, Landmann partnered with Chef for Foodies to deliver the grill to people’s gardens. Chefs for Foodies, in the partnership, provided foodies with an opportunity to engage with professional chefs and learn to cook some of their signature dishes. The recipe boxes came with a detailed digital method card and a bespoke video tutorial from the LANDMANN chefs. There were a total of 11 different themed boxes available from premium wagyu burgers, BBQ vegan kebabs, and cherry tomato pizzas to Mediterranean fish parcels.

Strategic expansions by the barbeque grills market players in Europe and Australia are expected to influence market growth positively. In October 2021, Weber Inc. announced the official opening of its Europe-based manufacturing and distribution hub. The Weber manufacturing team in Europe will produce high-quality barbeque grills in ~50,000-m² building. The center also features a Weber Grill Academy Experience Center and multiple green space areas. The Weber Grill Academy Experience Center is a hands-on learning space dedicated to the art and skill of barbecuing through culinary classes, interactive chef’s tables, private parties, and corporate team-building events held virtually or in person.

Key Market Segments

Based on fuel type, the Europe and Australia barbeque grills market is segmented into gas, charcoal, electric, and wood. In 2021, the gas segment held the largest market share, whereas the electric segment is projected to register the highest CAGR during the forecast period. Grilling has become a trending outdoor activity among users, and the growing popularity of outdoor cooking on weekends and during holiday seasons is propelling the demand for gas barbeque grills. Due to the easy accessibility of gas fuel for barbeque grill, the demand for barbeque grills operating on gas is on a rise. A gas barbeque grill typically uses natural gas or liquefied petroleum gas as a fuel source for cooking food. They are also readily available and highly efficient. One of the significant benefits of gas barbeque grills is that they offer a healthier food option with lower fat or calories as compared to other cooking methods. Also, vegetables and other ingredients cooked in a gas barbeque grill retain more of their natural nutrition. These health benefits are some of the factors that drive the demand for gas barbeque grills and help its market growth.

Major Sources and Companies Listed

A few major primary and secondary sources referred to while preparing the report on the Europe and Australia are paid databases (Factiva), publications, Hoovers, investor presentations, newsletters, sec archives, annual reports, and other information available on the public domain. The Coleman Company, Inc.; Char-Broil, LLC; Tiger Pellet Grills LLC; Landmann; Broilmaster; Fire Magic; Weber-Stephen Products (HK) Ltd.; and Dean Forge Ltd. are among the major players operating in the market.

Reasons to Buy Report

• Progressive industry trends in the Europe and Australia barbeque grills market to help players develop effective long-term strategies
• Business growth strategies adopted by developed and developing markets
• Quantitative analysis of the Europe and Australia barbeque grills market from 2020 to 2028
• Estimation of the demand for barbeque grills in Europe and Australia
• Recent developments to understand the competitive market scenario and the demand for barbeque grills in Europe and Australia
• Market trends and outlook, and drivers and restraints governing the growth of the Europe and Australia barbeque grills market
• Decision-making process by understanding strategies that underpin commercial interest with regard to the market growth
• Europe and Australia barbeque grills market size at various nodes of market
• Detailed overview and segmentation of the market, as well as its dynamics in the industry
• Europe and Australia barbeque grills market size in various countries with promising growth opportunities

The "Europe and Australia Barbeque Grills Market Forecast to 2028" is a specialized and in-depth study of the consumer goods industry, focusing on the Europe and Australia barbeque grills market trend analysis. The report aims to provide an overview of the market with detailed market segmentation. The Europe and Australia barbeque grills market is segmented on the basis of fuel type and distribution channel. Based on fuel type, the market is segmented into gas, charcoal, electric, and wood. In 2021, the gas segment held the largest market share, whereas the electric segment is expected to register the highest CAGR during the forecast period. The Europe and Australia barbeque grills market, by distribution channel, is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others.

Europe and Australia Barbeque Grills Strategic Insights

Strategic insights for the Europe and Australia Barbeque Grills provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Europe and Australia Barbeque Grills Report Scope

Europe and Australia Barbeque Grills Regional Insights

The geographic scope of the Europe and Australia Barbeque Grills refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.