Europe Air Purifiers Market

The Europe air purifiers market is expected to grow from US$ 3,605.16 million in 2021 to US$ 6,800.39 million by 2028. It is estimated to grow at a CAGR of 9.6% from 2021 to 2028.

Air pollution is impacting the lives of every individual globally. Air purifiers are manufactured to purify the interior by eradicating fine particles such as pet allergens and pollens. Moreover, an air purifier can remove volatile organic compounds like gases from indoor environments such as rooms, kitchens, and offices. High-efficiency particulate air (HEPA) filters are used for purifying the air. This is leading to Europe air purifiers market growth. They are highly recommended by organizations such as Environmental Protection Agency (EPA). This filter is heavily used in air purifiers as they trap small particles, including dander from pets, pollens, bacteria, mold spores, and other tiny particles. In addition to filters used in air purifiers, charcoal or activated carbon filters are also used to purify air quality by absorbing odors and gases.

According to European Environment Agency (EEA), about 307,000 people lost their lives prematurely in 2021 due to polluted air in Europe, out of which 178,000 deaths could have been avoided if the EU members followed the WHO's guidelines for air quality of 5 μg/m3. The EU has targeted to reduce this number to more than 55% by 2030 by adopting EU Zero Pollution Action Plan. In September 2021, The European Commission launched an open public consultation for the revision of rules of the EU on air quality. According to them, more than 400,000 people die in Europe every year due to air pollution. The polluted air negatively affects economy, health, crop yield, and damages properties as well, which costs around US$ 352 to 1,013 billion every year in the region. The European Union's air quality directives, including the 2008/50/EC directive on cleaner air & ambient air quality for Europe and the 2004/107/EC directive on polycyclic aromatic hydrocarbons & heavy metals in ambient air, set air quality standards that should not exceed in the given time period. These regulations are expected to augment the Europe air purifiers market size.

Europe Air Purifiers Market: Key Players

The key Europe air purifiers market players include Koninklijke Philips N.V.; Ab Alfaintek OY; Honeywell International, Inc.; Blueair; and Dyson Ltd. The positioning of these "Five Key Players" is derived by giving weightage to the following key performance parameters: overall revenue, segment revenue, geographical reach, customer base, new product launches, market initiatives, investment in technological upgrades, R&D investments, mergers & acquisitions, and other market-related activities. Various notable market players profiled in the Europe air purifiers Market are Airfree; BONECO AG; De'Longhi S.p.A.; Daikin Industries, Ltd.; and Natéosanté, among others. In addition to all the players profiled in the report, several other global, regional, and local players operating in the Europe air purifiers market were also analyzed and studied during this study to get a holistic view of the entire market.

Europe Air purifiers Market: By Mechanization

Based on mechanization, the Europe air purifiers market analysis is segmented into HEPA, activated carbon, and ion and ozone. HEPA filters are widely popular among manufacturers of air purifiers. For the past ten years, HEPA filters have been proved to restrict the transmission of airborne particles and organisms such as viruses and bacteria in various healthcare facilities and life sciences applications. Many professional engineering organizations advocate HEPA filters in hospitals, infection control clinics, and other healthcare facilities to eliminate microorganisms and other harmful particles.

Impact of COVID-19 Pandemic on Europe Air Purifiers Market Size

In the wake of COVID-19, European companies developed new air purifiers capable of removing SARS-CoV-2 from the air. Similarly, the German government invested US$ 488 million (EUR 500 million) in enhancing ventilation systems in buildings to curb the spread of SARS-CoV-2. Moreover, the European governments also provided support to educational institutes such as schools that lacked central air conditioning systems to have mobile air purifiers. Since the COVID-19 outbreak, the awareness of respiratory diseases has increased. Thus, with the rising concern toward health, the installation of air purifiers is expected to increase during the forecast period. This will lead to Europe air purifiers market growth.

Europe Air Purifiers Market: Market Initiative

Market initiatives are strategies adopted by companies to expand their footprint worldwide and meet the growing customer demand. The Europe air purifiers market players mainly focus on product and service enhancements by integrating advanced features and technologies into their offerings.

• In March, 2022, Daikin Industries, Ltd. received two internationally renowned design honors, the Red Dot Design Award 2022 and the iF Design Award 2022, for its humidifying Streamer air purifier and its domestic air conditioner for the European market. Moreover, an iF Design Award 2022 was given to its indoor unit of a domestic multi-system air conditioner for the Chinese market.
• In 2020, Phillips launched Series 4000i, a new air purifier for domestic and commercial applications. The new air purifier is powered by smart connected technology and uses a 3-layer filter for purifying the air.

Europe Air Purifiers Market Revenue and Forecast to 2028 (US$ Million)

The Europe air purifiers market analysis is segmented based on mechanization, technology, connectivity, end-user, and country. Based on mechanization, the Europe air purifiers market is segmented into HEPA, activated carbon, and ion and ozone. By technology, the Europe air purifiers market is segmented into ionization, adsorption, chemisorption, photocatalytic oxidation, plasma, ozone, and ultraviolet. Based on connectivity, the Europe air purifiers market is segmented into manual, Bluetooth, and Wi-Fi. By end-user, the Europe air purifiers market is segmented into commercial, residential, and industrial. By region, the Europe air purifiers market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe.

Europe Air Purifiers Strategic Insights

Strategic insights for the Europe Air Purifiers provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Europe Air Purifiers Report Scope

Europe Air Purifiers Regional Insights

The geographic scope of the Europe Air Purifiers refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.