Europe Ad Fraud Detection Tools Market to Grow at a CAGR of 17.3% to reach US$ 217.83 million from 2021 to 2028

The ad fraud detection tools market in Europe is expected to grow from US$ 71.36 million in 2021 to US$ 217.83 million by 2028; it is estimated to grow at a CAGR of 17.3% from 2021 to 2028.

Due to the growing fraudulent activities on advertisements, many companies adopt advertising fraud detection/prevention tools for several benefits, such as optimizing spending on the advertisement, proactive monitoring of campaigns, and maximizing campaign return on investment (ROI).

Thus, with an ad fraud detection solution/tools, companies can reclaim the spend that is rightfully their own, ensuring better, more accurate, and lucrative results from their campaigns. Similarly, integrating an ad fraud solution/tools with existing platforms for managing advertising campaigns makes it easier to monitor campaigns proactively. Using an integrated solution, marketers can quickly inspect advertising metrics and check ad fraud detection notifications simultaneously. For instance, Anura Script can collect information about visitors using JavaScript to immediately capture hundreds of data points about a visitor to determine if the visitor is real or fake. Also, better marketing campaigns and optimization on spending on an advertisement helps in maximizing advertising ROI for marketers. For instance, according to the Anura Solutions article of March 2021, past data from other Anura clients indicates that the average rate of ad fraud in affiliate marketing campaigns is about 40%. This means that for every US$ 1 million spent, affiliate marketing campaigns are losing US$ 400,000 with no return on investment. The time wasted on managing fake deals, potential chargebacks, brand reputation issues, and Telephone Consumer Protection Act (TCPA) compliance issues, and the cost of ad fraud can demolish a company’s marketing ROI. Thus, an integrated ad fraud solution can identify fraud in actual time so the company can eliminate it immediately, which helps companies maximize advertising ROI since companies are not spending money on fraudulent impressions, clicks, or actions.

Russia, France, Italy, Germany, Spain, and the UK are among the worst-hit countries in Europe, in terms of the count of COVID-19 cases. Europe witnessed a significant decline in revenue from several industries such as retail, transport & logistics, and manufacturing in 2020 due to stringent containment measures imposed by government authorities. Owing to travel restrictions, the movement of people from one place to another was reduced drastically. The COVID-19 outbreak has heavily impacted the European economy. With the implementation of lockdown in several countries in European region, the trend for digital advertisements increased, and with the growing digital advertisements, the ad fraudulent activities are also increasing. Therefore, to counter these frauds, ad fraud detection and prevention tools are required due to their several benefits, such as prevention from advertisement fraudulent activities, optimization on spending on advertisements, proactive monitoring of campaigns, and maximizing campaign return on investments (ROI). Therefore, with the growth of digital advertisements in Europe, the demand for fraud detection tools is increasing. Moreover, in 2021, with the rise in the number of SMEs and growing online advertisement among them, the adoption of ad fraud activities is increasing.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the Europe ad fraud detection tools market. The Europe ad fraud detection tools market is expected to grow at a good CAGR during the forecast period.

Europe Ad Fraud Detection Tools

Market Revenue and Forecast to 2028 (US$ Million)

Europe Ad Fraud Detection Tools Market Segmentation

Europe Ad Fraud Detection Tools Market – By Type

Website
Mobile

Europe Ad Fraud Detection Tools Market – By
End User

E Commerce
Travel
Finance
Gaming
Others

Europe Ad Fraud Detection Tools Market, by Country

France
Germany
Italy
UK
Russia
Rest of Europe

Europe Ad Fraud Detection Tools Market - Companies Mentioned

AppsFlyer Ltd.
Adjust GmbH
Branch Metrics, Inc.
Interceptd (App Samurai Inc.)
Machine Advertising Limited
Perform[cb], LLC
Singular Labs, Inc.

Europe Ad Fraud Detection Tools Strategic Insights

Strategic insights for the Europe Ad Fraud Detection Tools provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

strategic-framework/europe-ad-fraud-detection-tools-market-strategic-framework.webp

Get more information on this report

Europe Ad Fraud Detection Tools Report Scope

Report Attribute	Details
Market size in 2021	US$ 71.36 Million
Market Size by 2028	US$ 217.83 Million
Global CAGR (2021 - 2028)	17.3%
Historical Data	2019-2020
Forecast period	2022-2028
Segments Covered	By Type Website and Mobile By End User E Commerce Travel Finance Gaming
Regions and Countries Covered	Europe UK Germany France Russia Italy Rest of Europe
Market leaders and key company profiles	AppsFlyer Ltd. Adjust GmbH Branch Metrics, Inc. Interceptd (App Samurai Inc.) Machine Advertising Limited Perform[cb], LLC Singular Labs, Inc.

Get more information on this report

Europe Ad Fraud Detection Tools Regional Insights

The geographic scope of the Europe Ad Fraud Detection Tools refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.