
Asia Pacific Social Media Analytics Market
No. of Pages: 184 | Report Code: BMIRE00027629 | Category: Technology, Media and Telecommunications
No. of Pages: 184 | Report Code: BMIRE00027629 | Category: Technology, Media and Telecommunications
The social media analytics market in Asia Pacific is expected to grow from US$ 2,222.20 million in 2022 to US$ 7,428.43 million by 2028; it is estimated to grow at a CAGR of 22.3% from 2022 to 2028.
Growing Integration of AI in Social Media Analytics
Artificial Intelligence (AI) has been gaining prominence across different fields in Asia Pacific. Social media analytic solutions have also been integrating AI for gathering data faster and extracting meaningful insights with higher accuracy. AI combines social media listening tools to analyze several million conversations and identify patterns from the same. It can also be combined with sentiment analysis, in which natural language processing (NLP) and computational linguistics are utilized to decipher the various comments on social media to gain insights. A combination of AI, social media listening, and sentiment analysis can be used for competition analysis, brand monitoring, customizing ad campaign, trend detection, predicting consumer purchasing behavior, uncovering viral topics, and performing social media crisis management, among others. AI can also aid in developing intelligent chatbots and facial recognition for better engagement with a consumer and deliver activity-based customizations. Integrating AI into social media analytic solutions is still relatively nascent and can be expected to be a major factor when a business chooses a social media analytics vendor in the near future. Most social media analytics solution providers are expected to integrate AI into their solutions, as the social media platforms have already been doing. Machine learning (ML) and NLP are also expected to play major roles in developing AI-based social media analytic solutions. For instance, Synthesio, Inc. has been combining AI into its social listening platform to provide better customer insights. The company’s Automated Sentiment Analysis, a proprietary ML technology, Signals, the company’s AI-powered insights & trends detector, and social listening platform, has been aiding its customers in accelerating and improving content creation, better audience segmentation, and managing online reputation.
Market Overview
Asia Pacific social media analytics market is sub-segmented into China, India, Japan, Australia, South Korea, and the Rest of Asia Pacific. Swift developments in technologies, initiatives from governments to enhance various industries, and a rise in disposable income of the middle-income class group are among the factors propelling the overall economic growth in the region. The region comprises various growing economies witnessing high growth in digitalization in several industries. With the constant growth in the e-commerce industry across the region—owing to the rise in foreign investments enhanced internet access, and a favorable regulatory environment—online sales are predicted to grow. The countries present in the Asia Pacific region are booming as a digital economy. Its exciting e-commerce space makes it a good place to create huge opportunities for new business expansion. Additionally, increasing volumes of data must be managed and analyzed appropriately to develop the understanding and make the necessary predictions or analysis. When China banned Facebook and Twitter, they had another social networking site called Sina Weibo, a combination of Facebook and Twitter, which is one of the most popular sites in China. The number of daily Weibo’s users is more than 61 million. India has more than 100 million Facebook users, making it the second largest market in the world; LinkedIn, too, is the second largest market, and Twitter is the third-largest market in terms of the user base. Recognizing these large numbers of active social media users, the companies have begun using social media analytics to place themselves to sell their products or advertise them.
Strategic insights for the Asia Pacific Social Media Analytics provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
Report Attribute | Details |
---|---|
Market size in 2022 | US$ 2,222.20 Million |
Market Size by 2028 | US$ 7,428.43 Million |
Global CAGR (2022 - 2028) | 22.3% |
Historical Data | 2020-2021 |
Forecast period | 2023-2028 |
Segments Covered |
By Component
|
Regions and Countries Covered | Asia-Pacific
|
Market leaders and key company profiles |
The geographic scope of the Asia Pacific Social Media Analytics refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
Asia Pacific Social Media Analytics Market Segmentation
The Asia Pacific social media analytics market is segmented based on component, application, deployment, organization size, vertical, and country.
Cision Ltd.; Hootsuite Inc.; IBM Corporation; Meltwater N.V.; Oracle Corporation; Qualtrics International Inc.; Salesforce, Inc.; Sprout Social, Inc.; Talkwalker S.a.r.l; and Zoho Corporation Pvt. Ltd. are the leading companies operating in the Asia Pacific social media analytics market.
The Asia Pacific Social Media Analytics Market is valued at US$ 2,222.20 Million in 2022, it is projected to reach US$ 7,428.43 Million by 2028.
As per our report Asia Pacific Social Media Analytics Market, the market size is valued at US$ 2,222.20 Million in 2022, projecting it to reach US$ 7,428.43 Million by 2028. This translates to a CAGR of approximately 22.3% during the forecast period.
The Asia Pacific Social Media Analytics Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Asia Pacific Social Media Analytics Market report:
The Asia Pacific Social Media Analytics Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Asia Pacific Social Media Analytics Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Asia Pacific Social Media Analytics Market value chain can benefit from the information contained in a comprehensive market report.