Asia-Pacific Sports Nutrition Market

The APAC sports nutrition market is expected to grow from US$ 9,560.23 million in 2022 to US$ 15,825.07 million by 2028. It is estimated to grow at a CAGR of 8.8% from 2022 to 2028. 

Rise in Product Visibility to Offer Opportunities for Sport Nutrition Market during 2022–2028 

Product visibility has increased with the growing focus of manufacturers on promoting their products at sports events. These events provide a beneficial platform for promoting and distributing sports nutrition products and spreading awareness of brands. In 2020, the Olympics set the stage for sports nutrition market players, with a spotlight on mental health. Moreover, many players focus on boosting their immunity to reduce sick days during training or tackle things such as pregame stress, and supplements can assist them in attaining these objectives. According to the secretary-general of the Indian Olympic Association, the synergy between Herbalife Nutrition, the Official Nutrition Partner of Team India, and the Indian Olympic Association creates a sporting platform that leverages science-based nutrition and expertise to optimize the performance and well-being of athletes. Thus, the rising focus of sports nutrition manufacturers on promoting their products at global events is projected to augment the market growth in the coming years. An increasing number of health clubs and fitness centers, along with the elevating number of members, would further accelerate the sports nutrition market growth during the forecast period. 

Market Overview 

APAC is the fastest-growing regional market for sports nutrition. The APAC sports nutrition market , based on country, is segmented into China, India, Japan, South Korea, Australia, and Rest of APAC. Japan dominated the market in 2022. The sport industry in Japan is witnessing massive developments and financial aid to promote the adoption and acceptance of sports nutrition. The adoption of sports nutrition products is rising by athletes owing to their advantages. With the long-awaited 2020 Olympics underway in Tokyo, Japan, sports nutrition was a top priority. New aspects in this area, such as mental health, are gaining attention as the industry sees the growth potential of the Japanese sport nutrition market. Market players adopt inorganic and organic growth strategies for market development in the country. For instance, in September 2020, Nippon Sangyo Suishin Kiko acquired Japanese sports nutrition brand DNS. A company controlled by investment partnerships managed by subsidiaries of Nippon Sangyo Suishin Kiko Ltd. completed the acquisition of sports nutrition brand DNS from DOME Corp. The Japanese takeover company will help DNS expand its customer base and product offerings, as well as improve its marketing strategies. In July 2021, The English Institute of Sport (EIS) and Yakult announced a new partnership as the company is named a Preferred Performance Nutrition Supplier to the high-performance sports institute. The organizations share a strong commitment to scientific research and will collaborate further with research and insights into the gut microbiota, as well as enhancing education and awareness around the importance of gut health. In June 2022, Yakult Danone India won the ""Probiotic Product Company of the Year"" award. Thus, increasing product developments and strategic initiatives by market players are expected to drive the sports nutrition market in APAC during the forecast period. 

APAC Sports Nutrition Market Revenue and Forecast to 2028 (US$ Million) 

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Asia-Pacific Sports Nutrition Strategic Insights

Strategic insights for the Asia-Pacific Sports Nutrition provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Asia-Pacific Sports Nutrition Report Scope

Asia-Pacific Sports Nutrition Regional Insights

The geographic scope of the Asia-Pacific Sports Nutrition refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

APAC Sports Nutrition Market Segmentation 

The APAC sports nutrition market is segmented based on type, formulation, distribution channel, and country. 

• Based on type, the APAC sports nutrition market is segmented into sports supplements, sports food, sports drinks, and others. The sports supplements segment held the largest market share in 2022.

The sports supplements segment is further segmented into protein supplements, vitamins, minerals, and others. Similarly, sports food segment is categorized into protein bars, energy bars, and energy gels. Further, sports drinks segment is categorized into hypotonic, isotonic, and hypertonic.

• Based on formulation, the APAC sports nutrition market is segmented into powder, tablets, capsules, and others. The powder segment held the largest market share in 2022.
• lBased on distribution channel, the APAC sports nutrition market is segmented into convenience stores, supermarkets and hypermarkets, specialty stores, and others. The convenience stores segment held the largest market share in 2022.
• Based on country, the APAC sports nutrition market has been categorized into China, India, Japan, South Korea, Australia, and rest of APAC. Our regional analysis states that Japan dominated the market in 2022. 

Abbott; Clif Bar & Company.; Glanbia Plc; GNC Holdings Inc.; Lovate Health Sciences International Inc.; MusclePharm Corporation; PepsiCo Inc.; The Coca-Cola Company; and Yakult Honsha Co., Ltd. are the leading companies operating in the APAC sports nutrition market.