Asia-Pacific Natural Food Colors Market

The natural food colors market in APAC is expected to grow from US$ 635.66 million in 2022 to US$ 1,018.68 million by 2028. It is estimated to grow at a CAGR of 8.2% from 2022 to 2028.

Availability Of Wide Range Of Natural Food Colors

There is a wide range of natural food colors that is available in the market. Newly introduced colors, and trends have increased the product portfolios of many companies. Manufacturers such as Naturex, Oterra, and Kancor offer wide range of natural food colors in the market. Customers are switching more to natural food color products, due to which the manufacturers are launching new shades regularly to increase the customer satisfaction. Also, in the bakery and confectionary segment, there is always a new trend of different colors, which also results into manufacturers launching such colors to meet the customers’ requirements. Hence, these factors result into wide availability of natural food colors in the market.

Market Overview

The natural food colors market is expected to grow in Asia Pacific, as result of increasing demand of beverages, bakery and dairy products. Moreover, the awareness regarding natural ingredients such as natural food colors and flavors has increased amongst customers, post pandemic. As a result, the consumers’ food product choices have shifted to clean label and natural products. Therefore, manufacturers are reformulating their products, replacing synthetic food color with natural ones. A report by natural food colors manufacturer, Chr. Hansen A/S stated that in the Asia Pacific region, natural food colors exhibited growth of double figures, due to increasing customer demand and regulations such as Federal Food, Drug, and Cosmetic Act, 1938 and Color Additive Amendments, 1960. According to Natural Food Colors Food Association (NATCOL), the consumer request for natural solutions and products with natural colorants in Asia Pacific was 59 % in 2019-2020. Moreover, the beverage companies such as PepsiCo, Inc. and The Coca-Cola Company reported 28% and 10% of beverage volume growth, respectively, in the Asia Pacific, which is expected to positively affect the natural food color market growth.

APAC Natural Food Colors Market Revenue and Forecast to 2028 (US$ Million)

Asia-Pacific Natural Food Colors Strategic Insights

Strategic insights for the Asia-Pacific Natural Food Colors provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Asia-Pacific Natural Food Colors Report Scope

Asia-Pacific Natural Food Colors Regional Insights

The geographic scope of the Asia-Pacific Natural Food Colors refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

APAC Natural Food Colors Market Segmentation

The APAC natural food colors market is segmented into type, form, application and country. Based on type, the market is segmented into carmine, anthocyanins, caramel, curcumin, annatto, carotenoids, chlorophyll, and others. The carotenoids segment registered the largest market share in 2022.

• Based on form, the APAC natural food colors market is segmented into liquid & gel and powder. The liquid & gel segment registered a larger market share in 2022.
• Based on application, the APAC natural food colors market is segmented into bakery and confectionery, dairy and frozen desserts, beverages, sauces, dressings, and condiments, RTC and RTE products, meat, poultry and seafood, and others. The beverages segment registered the largest market share in 2022.
• Based on country, the market is segmented into Australia, China, India, Japan, South Korea, and Rest of APAC. China dominated the market share in 2022.

Archer Daniels Midland Company, BASF SE, Döhler Group, DuPont, Givaudan S.A., Koninklijke DSM N.V., Naturex S.A., Oterra A/S, and Sensient Technologies Corporation are the leading companies operating in the natural food colors market in the region.