Asia Pacific Mouthwash Market
The Asia Pacific mouthwash market is a highly fragmented market with the presence of considerable regional and local players providing numerous solutions for companies investing in the market arena. Increasing recommendation from dental physicians in the region for the treatment of plague and gingivitis fuels the growth of the mouthwash market. Besides, mouthwash when used in mouthwashes, antimicrobial ingredients such as cetylpyridinium, chlorhexidine, and essential oils have been shown to reduce plaque and gingivitis when combined with daily brushing and flossing. Further, mouthwash boosts oral health and gives breathe a makeover as it contains fluoride, which can help reduce cavities and demineralization of teeth. Fluoride rinse mouthwash contains 0.05% of Sodium Fluoride, which is enough to avoid tooth decay. Also, herbal mouthwashes have potential benefits in plaque and inflammation control as supplements to patients' daily oral hygiene with gingivitis. The increasing prevalence of dental problems, such as dental caries, gingivitis, and plaques is one of the significant factors expected to propel the market growth over the coming years.
Asia Pacific countries are witnessing massive challenges due to the increasing COVID-19 cases. Due to the COVID-19 outbreak, healthcare industries have been affected severely, considering the economic conditions in the current situation. To manage the mass spread of the disease and provide efficient treatment to patients in the region, many researchers and manufacturers are ramping up the product launch and research in Asian countries. For instance, Unilever, in November 2020, said it would bring its mouthwash formulation to India. Unilever has confirmed that preliminary lab test results show that mouthwash formulation containing CPC Technology reduces 99.9% of SARS-CoV-2, the virus that causes COVID-19, after 30 seconds of rinsing. Further, preliminary laboratory-based research conducted by Dr. HSJ Institute of Dental Sciences, Panjab University in collaboration with CSIR-Institute of Microbial Technology (IMTECH), revealed that one of the most routinely used mouth rinses, Chlorhexidine, is effective against SARS-CoV-2. Thus, the development of these solutions is likely to fuel the market growth in the region in the coming years.
Strategic insights for the Asia Pacific Mouthwash provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
| Report Attribute | Details |
|---|---|
| Market size in 2020 | US$ 1,188.50 Million |
| Market Size by 2027 | US$ 1,817.34 Million |
| Global CAGR (2020 - 2027) | 6.3% |
| Historical Data | 2018-2019 |
| Forecast period | 2021-2027 |
| Segments Covered |
By Product Type
|
| Regions and Countries Covered | Asia-Pacific
|
| Market leaders and key company profiles |
The geographic scope of the Asia Pacific Mouthwash refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The mouthwash market in Asia Pacific is expected to grow from US$ 1,188.50 million in 2020 to US$ 1,817.34 million by 2027; it is estimated to grow at a CAGR of 6.3% from 2020 to 2027. There has been a remarkable shift in the retailing of oral care products in Asia Pacific in recent years. Online retailers are gradually being preferred over traditional distributors, retailers, and pharmacies. Purchasing oral care products through e-commerce portals offers several advantages, such as the availability of multi-brand oral care products at relatively lower prices, ease of purchasing, and free shipping. The successful sales of oral care products through e-commerce have prompted increasing investment toward these channels by major market players. Further, growing digitalization in the Chinese market has led Procter & Gamble's company to sponsor its products on social platforms, such as Wechat and sell the products on Chinese e-commerce platforms Tmall. Moreover, large merchants who sell their products in stores also sell them online. For instance, Hello sells its products via ecommerce merchants such as Amazon.com Inc., iHerb.com, Thrive Market, and Grove Collective, as well as via its own direct-to-consumer site Hello-Products.com, along with retail sales. These sites cumulatively account for ~15% of its overall sales. Additionally, Hello-Products.com launched ecommerce functionality in 2017.
Based on product type, the cosmetics segment accounted for the largest share of the Asia Pacific mouthwash market in 2020. Based on flavour, the mint fresh tea segment accounted for the largest share of the Asia Pacific mouthwash market in 2020. As per indication, the chronic bad breath segment accounted for the largest share of the Asia Pacific mouthwash market in 2020. On the basis of distribution channel, the hypermarkets segment accounted for the largest share of the Asia Pacific mouthwash market in 2020. Based on end user, the adult segment accounted for the largest share of the Asia Pacific mouthwash market in 2020.
A few major primary and secondary sources referred to for preparing this report on the Asia Pacific mouthwash market are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report include Colgate-Palmolive Company, Procter & Gamble, GlaxoSmithKline plc., Unilever, Johnson and Johnson Services, Inc., The Himalaya Drug Company, Lion Corporation, Amway, and Church & Dwight, Inc.
The Asia Pacific Mouthwash Market is valued at US$ 1,188.50 Million in 2020, it is projected to reach US$ 1,817.34 Million by 2027.
As per our report Asia Pacific Mouthwash Market, the market size is valued at US$ 1,188.50 Million in 2020, projecting it to reach US$ 1,817.34 Million by 2027. This translates to a CAGR of approximately 6.3% during the forecast period.
The Asia Pacific Mouthwash Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Asia Pacific Mouthwash Market report:
The Asia Pacific Mouthwash Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Asia Pacific Mouthwash Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Asia Pacific Mouthwash Market value chain can benefit from the information contained in a comprehensive market report.
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