Asia-Pacific Hair Care Appliances Market

The APAC hair care appliances market is expected to grow from US$ 5,389.09 million in 2022 to US$ 7,787.58 million by 2028. It is estimated to grow at a CAGR of 6.3% from 2022 to 2028. 

Surging Demand Among Men 

Men are following unique fashion and beauty trends to enhance their overall persona and focus on personal grooming. They are highly concerned about their appearance at workplaces and social settings. The hair care appliances, especially hair dryers, are becoming an integral part of personal grooming kits of men. Men are increasingly following hairstyles, such as messy hair, voluminous hair, man buns, and quiff, to look attractive. Moreover, they are making significant investments in premium haircare products, including hair styling appliances, to maintain a proper hairstyle. To meet the rising demand from men, manufacturers of hair care appliances are exclusively marketing and launching their products considering the male population. For instance, Dyson, one of the leading manufacturers of personal grooming products, offers Supersonic hair dryer for women and men with different hair types. The dryer has a diffuser, tooth comb, and smoothening nozzle that help in getting curly, textured, and straight hair. Such multi-functioning products are expected to gain significant traction among men, which would bolster the growth of the hair care appliances market during the forecast period. 

Market Overview

The hair care appliances market in APAC is segmented into Australia, China, India, Japan, South Korea, and the rest of APAC. The rise in awareness for personal grooming among millennial consumers in the region and continuous increase in beauty standards also impacts the hair care industry, thus driving the overall growth of the hair care appliances market. Social media has become very influential in fashion, makeup, and hairstyling. Hence, the increase in promotion, including advertisements of hair appliances in different media channels, is gaining customers’ attention in the region, thus driving the market growth. Moreover, many prominent hair care appliance market players are adopting social media marketing strategies and celebrity endorsements to boost their revenues and enhance their market position. For instance, Koninklijke Philips N.V. collaborated with Alia Bhatt, a famous Indian actress, to endorse hair care products such as straighteners and dryers. Such strategies are expected to drive market growth in the forecast period. The growing professional salon service industry in emerging countries has opened vast opportunities for manufacturers of hair care appliances such as straighteners, curlers, dryers, and others. Furthermore, men follow unique fashion and beauty trends to enhance their overall persona. They are increasingly focusing on personal grooming and appearance at workplaces and in social settings. Thus, manufacturers are launching hair appliances for both men and women to cater to consumers' demand. For instance, Dyson, a Singapore-based leading manufacturer of personal grooming products, offers a Supersonic hair dryer for women and men with different hair types. The dryer has a diffuser, tooth comb, and smoothening nozzle that help get curly, textured, and straight hair. Such development by manufacturers is further expected to drive the growth of the hair care appliances market in the region. 

APAC Hair Care Appliances Market Revenue and Forecast to 2028 (US$ Million) 

APAC Hair Care Appliances Market Segmentation 

The APAC hair care appliances market is segmented based on product type, distribution channel, and country. 

• Based on product type, the APAC hair care appliances market is segmented into dryers & blowers, straighteners, curlers, and others. The dryers & blowers segment held the largest market share in 2022.
•  Based on distribution channel, the APAC hair care appliances market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
•  Based on country, the APAC hair care appliances market is segmented into China, India, Japan, South Korea, Australia, and rest of APAC. China dominated the market in 2022.

 Cloud Nine; Conair LLC; Dyson Limited; Instyler; Jemella Ltd.; Kiss Products Inc.; Koninklijke Philips N.V.; Revlon, Inc.; and Toni & Guy are the leading companies operating in the APAC hair care appliances market.