Asia Pacific False Eyelashes Market
Asia-Pacific comprises of key countries such as China, India, Japan, South Korea, and Australia amongst others. Asia-Pacific false eyelashes market is witnessing a significant growth owing to factors such as rapid urbanization, remarkable economic development, cultural diversity, and growing adoption of emerging makeup trends. Moreover, countries such as South Korea, China, and Japan, are amongst the major for cosmetic and personal care products due to growing popularity of their unique makeup and skincare routines. Many beauty influencers are launching video tutorials on how to create different makeup looks and are gaining high popularity among the consumers. Therefore, manufacturers of false eyelashes are collaborating with these beauty influencers to promote their products which is expected to open immense growth opportunities in coming years. Rapidly evolving online retail scenario and growing number of multi-brand and exclusive brand retailers, beauty clinics, and makeup studios in the region is also anticipated to contribute to the market growth. The cosmetics market in China accounted for US$6.43 billion in 2020 which was majorly driven by emergence of ecommerce sector and growing influence of social media on lifestyles of people. Additionally, presence of multinational companies such as Kosé Corporation, offering diverse range of cosmetic products including false eyelashes through different brands is also expected to drive the market growth during the forecast period. Moreover, other prominent manufacturers of false eyelashes have lucrative growth opportunities to expand their business in this region owing to increasing demand for self-grooming products, flexible government policies, availability of potential customer base, cheap labor, and manufacturing facilities. However, the outbreak of COVID-19 pandemic has had a negative impact on the demand for cosmetic products, including false eyelashes, owing to extended lockdowns and work from home setups.
The COVID-19 outbreak has impacted distinguished industries differently. Due to the pandemic, the lockdown scenario has affected and hampered the supply chain of the false eyelashes market. The non-availability of raw materials and labor, owing to the restrictions on the movement of people, has hindered the production of the false eyelashes. The COVID-19 outbreak has been considered a pandemic and has badly affected several businesses. The pandemic has had the most influence on the production, logistics, and tourism & travel industries. The virus outbreak propelled the governments of numerous countries to impose a lockdown to decrease the spread of the virus. Thus, several companies are undergoing downtime and have driven some companies to work remotely, leading to low productivity and income. In consumer goods, personal care industry had been significantly growing before the COVID-19 outbreak; however, it has experienced an irregularity in recent time, as consumers are selective in their purchases. The disruption of the supply chain has further halted the accessibility of products. Consumers have opted to spend lower on consumer goods owing to the ambiguity surrounding their income. The COVID-19 is anticipated to cause a significant economic loss in Asia-Pacific. The consequence and impact are likely to worsen with the spread of the virus. The governments of various Asia-Pacific countries-imposed lockdown in early 2020 to restrict the spread of the virus, which, in turn, negatively impacted the false eyelashes market revenue. The Government have asked the non-essential goods manufacturers to delay their production which will adversely affect the global supply of false eyelashes
Strategic insights for the Asia Pacific False Eyelashes provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
| Report Attribute | Details |
|---|---|
| Market size in 2021 | US$ 330.68 Million |
| Market Size by 2028 | US$ 513.29 Million |
| Global CAGR (2021 - 2028) | 6.5% |
| Historical Data | 2019-2020 |
| Forecast period | 2022-2028 |
| Segments Covered |
By Type
|
| Regions and Countries Covered | Asia-Pacific
|
| Market leaders and key company profiles |
The geographic scope of the Asia Pacific False Eyelashes refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.
The false eyelashes market in APAC is expected to grow from US$ 330.68 million in 2021 to US$ 513.29 million by 2028; it is estimated to grow at a CAGR of 6.5% from 2021 to 2028. Booming demand with social media as enabler; There is an emerging trend of promoting false eyelashes on social media platforms. Manufacturers have been profoundly relying upon social media influencers to make their brand image among buyers. Nowadays, people prefer social media compared to magazines to understand the current fashion trends. What's trending is dictated well by YouTubers and other social media influencers rather than unapproachable fashion runways or magazine spreads like back in the day. Public figures from Instagram and YouTube regularly endorse these products and even post tutorials on applying them over the face. For instance, the Lashify brand has mostly marketed its false eyelashes through social media platforms. Most of these beauty giants rely on social media influencers to promote their products. Also, Estée Lauder invests about 75% of its marketing budget on such influencers. Consumers are getting inclined toward investing in false eyelashes to enhance their appearance on social media platforms by clicking selfies and other pictures and uploading them on social media through Facebook and Instagram. Now, trends are majorly dictated by millions of influencers and what exists in Instagram feeds. Hence, the increase in demand for false eyelashes among social media platforms strongly complements the growth of the false eyelashes market. This is bolstering the growth of the false eyelashes market.
In terms of type, the strip lashes segment accounted for the largest share of the APAC false eyelashes market in 2020. In terms of material type, the synthetic segment held a larger market share of the false eyelashes market in 2020. In terms of distribution channel type, the supermarkets and hypermarkets segment held a larger market share of the false eyelashes market in 2020.
A few major primary and secondary sources referred to for preparing this report on the false eyelashes market in APAC are company websites, annual reports, financial reports, national government documents, and statistical database, among others. Major companies listed in the report are American International Industries
The Asia Pacific False Eyelashes Market is valued at US$ 330.68 Million in 2021, it is projected to reach US$ 513.29 Million by 2028.
As per our report Asia Pacific False Eyelashes Market, the market size is valued at US$ 330.68 Million in 2021, projecting it to reach US$ 513.29 Million by 2028. This translates to a CAGR of approximately 6.5% during the forecast period.
The Asia Pacific False Eyelashes Market report typically cover these key segments-
The historic period, base year, and forecast period can vary slightly depending on the specific market research report. However, for the Asia Pacific False Eyelashes Market report:
The Asia Pacific False Eyelashes Market is populated by several key players, each contributing to its growth and innovation. Some of the major players include:
The Asia Pacific False Eyelashes Market report is valuable for diverse stakeholders, including:
Essentially, anyone involved in or considering involvement in the Asia Pacific False Eyelashes Market value chain can benefit from the information contained in a comprehensive market report.
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