Asia Pacific Extruded Snacks Market

The extruded snacks market in Asia Pacific is expected to grow from US$ 20.16 billion in 2022 to US$ 32.54 billion by 2028; it is estimated to grow at a CAGR of 8.3% from 2022 to 2028.

Snacking is becoming more popular with an increased demand for convenience food and ready-to-eat food products. The extruded snacks market is fragmented with the presence of a large number of international as well as domestic players. However, the major market of extruded snacks is being captured by a few players with a strong consumer base. Further, in order to retain customers, major players in the market are continuously involved in developing and innovating their product portfolio with new varieties of extruded snacks, such as products including regional flavors. They are also launching attractive products to capture a new customer base. For instance, in August 2021, Bikano—one of the major snack producers—acquired the license for India’s famous character “Chota Bheem” to launch their new range of extruded products. The launch was aimed to cater to the wider consumer base of kids and youngsters in the country. In May 2019, PepsiCo, Inc introduced the “papadam,” a South Indian flavored extruded snack, to its product portfolio. The launch was aimed to cater to the South Indian customer base. Therefore, the increasing development of new varieties of extruded snacks in order to cater to a new consumer base is a significant trend in the overall extruded snacks market.

 Asia Pacific Extruded Snacks Market Revenue and Forecast to 2028 (US$ Billion)

Asia Pacific Extruded Snacks Market Segmentation    

The Asia Pacific extruded snacks market is segmented into raw material, category, distribution channel, and country. Based on raw material, the market has been segmented into roots and tubers, cereals and grains, pulses and lentils, and others. The cereals and grains segment would dominate the market in 2022. The roots and tubers segment is further categorized into potato, tapioca, and others. The cereals and grains segment is subsegmented into corn, wheat, and others. Based on category, the Asia Pacific extruded snacks market has been divided into second generation snacks and third generation snacks. The second generation snacks segment would dominate the market in 2022. Based on distribution channel, the Asia Pacific extruded snacks market has been segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment would dominate the market in 2022. Based on country, the Asia Pacific extruded snacks market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China would dominate the market in 2022.

Key players operating in the Asia Pacific extruded snacks market include Calbee; General Mills Inc.; Hain Celestial; Kellogg’s Company; Meiji Holdings Co. Ltd.; and PepsiCo, Inc.

Asia Pacific Extruded Snacks Strategic Insights

Strategic insights for the Asia Pacific Extruded Snacks provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

Asia Pacific Extruded Snacks Report Scope

Asia Pacific Extruded Snacks Regional Insights

The geographic scope of the Asia Pacific Extruded Snacks refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.